Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. They can leverage consistent standards and economies of scale to deliver reliable experiences. People have a high level of faith in OTAs.

Branding 92

Branding Hotels Services Marketing 92

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. This will boost marketing efforts, allow you to share promotions, and encourage guest feedback.

Hotels 52

Hotels Management Revenue Management Revenue 52

Hotelogix

OCTOBER 18, 2023

Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience. This increases visibility, boosts bookings, and helps hotels tap into new markets.

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

MARCH 14, 2024

Additionally, videos can serve as reassuring final nudges for guests who are deciding between accommodations, tipping the scales in your favor. Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Travel Media Group

JULY 19, 2023

You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A. You have to be kind of targeted and specific in your marketing. We also have a back of house digital operations team.

Hospitality 97

Hospitality Marketing Market Business 97

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Does the font scale properly? Don’t worry, we’ll wait.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Hotelogix

APRIL 24, 2025

For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app. Q2: What kind of rewards work best for hotels?

OTA 52

OTA Upsell Hotels Target Marketing 52

Hotelogix

JANUARY 12, 2025

Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda.

OTA 52

OTA Hotels Travel Management 52