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This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests. Upselling : Offer room upgrades, packages, or early check-in. Read the full case study here. Pre-arrival engagement : Confirm arrival details and offer additional services.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). If youre only using it to manage availability, you’re missing out on serious ROI. No more repetition.
For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities? Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later.
Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Such add-ons can then be easily mapped to your ledger.
Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. It should be seamless , showing real-time prices and availability.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.
An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. Example : A traveler browsing a hotel’s website might ask, Do you have pet-friendly rooms available next weekend?
Your cost to acquire an OTA guest is going up. Focus on portfolio-level ROI, not just top-line revenue It’s tempting to chase growth for its own sake—more listings, more channels, more exposure. Are you investing enough in retargeting or email remarketing to bring them back next time? They’re early signals.
Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
These not only drive direct bookings but also help in upselling premium rooms or suites. Adapting to Changing Expectations Keep a pulse on travel trends via OTA data , social listening, and reviews. Even small investments (like a weekend movie screening or live music night) can deliver high ROI if tracked properly.
For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app. Q3: Can loyalty programs increase direct bookings? A: Absolutely.
Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Increased Spending: Customized recommendations open up more opportunities for upsells.
The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.
These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.
For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? Calculating CPC fees and OTA commissions is relatively easy, but how would you allocate the costs of maintaining your hotel website and booking engine?
Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. With turnkey access to OTAs and travel agents, hotels can diversify their revenue, capture high-value bookings, increase occupancy and eliminate double bookings. Stayntouch 2.0
Why your small hotel needs its own direct booking website Many small, independent hotels remain reliant on OTAs and other booking channels to attract guests. With Little Hotelier your business can enhance its guest experience and revenue, with up to a 46% increase in bookings and an ROI of 63x!
Booking Add-ons No easy way to upsell or cross-sell during the booking process. Fully integrated with 450+ OTAs and booking channels. By using Little Hotelier, businesses can enhance their guest experience and revenue, with potential increases of up to 46% in bookings and an ROI of 63x! No more double-bookings!
For example: Promote spa services when guests are near the wellness area Suggest special menu items near the restaurant Notify about happy hour offers at the bar 👉 Read Also - Online Reviews That Boost Hotel Revenue in 2025 It's a cost-effective way to drive upsells and improve guest engagement without requiring extra manpower.
Dans un paysage où les Online Travel Agencies (OTAs) gagnent du terrain, les hôteliers se retrouvent souvent à rechercher des moyens pour optimiser leur indépendance, améliorer la personnalisation de leurs services, et ultimement, accroître la fidélisation de la clientèle.
Upsell your resources effectively. Along with the instant reservation for walk-in guests, it successfully serves guests who have pre-booked through the hotel or any OTA website. Upsell your resources effectively. This is why upselling your services at the front desk results in a low success rate. Say goodbye to queues.
“Our all-in-one suite of solutions is perfect for hoteliers who are looking for ways to drive more direct bookings and boost revenue, and with these new features and functionalities, we can now offer even more ROI for our clients.”
Upselling on steroids : Intelligent systems identify opportunities to offer personalized upgrades and services, increasing average guest spend. Channel manager integration : Keep Online Travel Agencies (OTAs) and your booking system in sync without effort. It's like your hotel's own superhero squad!
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. Each channel generates valuable data on conversion rates and return on investment (ROI) to determine how best to allocate resources. Marketing KPIs.
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Here we break down strategies to maximize ROI on direct channels.
Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. No more overbookings. Pre-arrival.
This is a great way to get more people in the door as well as upsell to returning guests. Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Tips for success While OTAs are useful, you don’t want to rely on them all the time.
In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. ” The fact that one of the world’s leading OTAs concentrates so much on the guest experience proves this aspect’s importance. Set the right objectives to succeed. Hyper-target.
Asksuite clients are already leveraging this strategy throughout the entire guest journey , achieving remarkable results: a 71x ROI by delivering automated, personalized messages at the right time on the right channels. Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers.
Asksuite clients are already leveraging this strategy throughout the entire guest journey , achieving remarkable results: a 71x ROI by delivering automated, personalized messages at the right time on the right channels. Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers.
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