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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Manual distribution management was not a sustainable proposition Before switching to STAAH, the Chalets 1066 team used its PMS, Planyo, to manage bookings, but syncing rates and availability across multiple OTAs was a manual and error-prone process. Overbookings were a concern, and ensuring rate parity across channels consumed valuable time.
Hotel gift vouchers are a formidable strategy to amplify revenue streams and grow guest loyalty. Unlike any other monetary gift card, they can be tied into particular hotel services, enhancing revenue streams. Additional revenue stream, with the money clipped in even before the service is rendered. Gift vouchers are versatile.
Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. For example, targeting people looking for a local getaway during shoulder seasons or offering special deals to business travelers for repeat bookings.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year.
This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue.
And what do hotels need to do to protect their visibility and revenue? The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. And its impact on hotel marketing is being discussed in all corners of the world.
Its modern style establishment offers comfort, convenience, relaxation, connectivity as well as quite retreat for discerning travellers. Inconsistencies across online travel agents (OTAs) was common. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expediaâs âOne Keyâ offer member-exclusive rates that may undercut a hotelâs best available rate.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
We spoke to luxury Bali property, The Komus, team about how STAAH has helped them with Get Google to boost direct revenue and bookings. Tackling low online visibility and direct revenue Before implementing STAAHs Get Google , The Komus online visibility through search was limited.
Why Hotel Packages Work When travellers book accommodation, they’re often looking for more than just a bed. In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy. Travel Packages: Go Beyond the Room Want to take it a step further?
If there’s a sudden change, for example, an influx of last-minute bookings hits the system, the platform can enable revenue managers to adjust room rates dynamically to maximize revenue. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Why it’s important for hotels?
In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. Here’s how hoteliers can leverage this event effectively: 1.
Perfectly positioned, it offers effortless access to the area’s attractions and serves as a prime spot for business travellers and organisations seeking a venue for team-building activities. Their rooms are a perfect blend of luxury and comfort, equipped with all the amenities a modern traveller expects.
What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Consider a mid-scale hotel group that markets itself as “easy business travel”.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Personalised Offers : Today’s travelers respond well to targeted perks like birthday discounts, returning guest rates, or room preferences remembered. It’s not just a booking engine; it’s a direct revenue driver.
Extended stays are transforming the way that travellers and travel companies view the hospitality landscape. With remote work here to stay for many, corporate relocations surging, and travellers seeking more flexible accommodation arrangements, demand for stays lasting 30+ days is growing.
Its modern style establishment offers comfort, convenience, relaxation, connectivity as well as quite retreat for discerning travellers. Inconsistencies across online travel agents (OTAs) was common. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
It can directly impact revenue, guest satisfaction, and your ability to scale. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue.
Whatever the trigger, something shifts – and suddenly, the idea of travel starts becoming a plan. According to Amadeus’ Travel Dreams report, the travel journey can be broken down into four distinct phases: inspiration, booking, experiencing, and post-trip reflections, or takeaways.
STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. If the answer is no, you’re not just missing traffic — you’re missing revenue. On most searches, Online Travel Agents (OTAs) dominate the results. But there’s a catch. They hesitate.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. “The booking process felt slow, outdated and didn’t give us the flexibility we needed to grow.”
Some of your competitors made five times their usual revenue during the Coldplay concert simply by optimizing their pricing and room availability, while others failed to act and barely made a dent in their earnings. The question is, will you seize this opportunity, or will you watch another revenue surge pass you by?
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
Ancillary revenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. This post will show you how to convert those opportunities into revenue. The good news?
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. 24/7 Availability Without Overloading Reservation Teams Travelers don’t operate on business hours, but your reservation team might.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
Catering to both business and leisure travellers, the group offers a blend of modern amenities and personalised services. STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management.
The new program brings together the company’s comprehensive suite of business travel services under one unified program , offering personalized partnerships, competitive rates and streamlined booking solutions. “ Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Gone are the days of dealing with multiple systems for reservations, revenue management, and guest engagement. With single-solution platforms, hoteliers can embrace simplicity, efficiency, and innovation to meet the demands of modern travelers. Spreadsheets for revenue tracking. Identify upselling opportunities to boost revenue.
Today’s digital-first guests demand convenience, speed, and seamless experiences making a booking engine more than just a helpful tool, it’s a necessity Why Every Hotel Needs a Booking Engine System If your hotel isn’t offering direct bookings online, you’re missing out on revenue, on guest data, and on control.
It offers a comfortable and convenient stay for both business and leisure travellers. Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies , revenue management , and the potential profitability of the business. The STAAH booking engine was a game changer for the business.
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