Hotel Marketer

JANUARY 19, 2025

There was a time I thought of artificial intelligence as the stuff of sci-fi moviesdistant, slightly ominous, and almost certainly plotting world domination. Fast forward to today, and AI isnt just in my life; its basically my personal assistant, creativity coach, and, yes, occasional therapist.

Online Marketing

Hotel Marketer

JUNE 14, 2025

Generative AI went mainstream in hospitality last year: 76 % of hotel executives now say AI is fundamentally changing the industry, and 79 % already see a positive business impact (source: hoteltechreport.com) Yet many properties still rely on manual check-lists, email chains, and copy-paste nightmare spreadsheets. The good news?

Business

Hotelogix

APRIL 4, 2025

👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Response Templates: Struggling with writer's block when responding to reviews? Hotelogix's AI-powered sentiment analysis does the heavy lifting, providing you with actionable insights at a glance.

Revenue

Hotel Marketer

JUNE 28, 2025

Welcome to the World of Digital Doubt Have you ever found yourself mindlessly scrolling through social media, only to pause and wonder: "Wait, is this real?"

Marketing Strategy

Hotelogix

APRIL 17, 2025

👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Blackberry Farm, Tennessee Blackberry Farm is renowned for its warm, personalized guest experiences and 70% return rate. Their rapid response during the 2008 crisis showed courage, earning global admiration and loyalty.

Hospitality

Hotel Marketer

JULY 26, 2025

TL;DR ChatGPT’s new Agent mode wants to be your tireless digital intern - clicking, scrolling, and filling forms so you don’t have to. I gave it two real-world jobs: plan a family holiday to Iceland and book a romantic dinner in Dubai. The results? Impressive vision, clumsy execution. Below: What Agent mode actually is (in…

Digital Marketing

Hotel Marketer

JULY 19, 2025

Browsing as You Know It Is About to Change Most people think of a browser as a place to click around. Open a tab. It hasn’t fundamentally changed since Netscape Navigator roamed the earth. But what if your browser could read pages for you, compare sources, plan tasks, take actions, and…

Online Marketing

Are Morch

AUGUST 19, 2024

SEO has kicked in the door of online marketing and set all-new standards for key business growth and marketing concerns. Getting educated on using a search engine optimization (SEO) company or agency is very wise. What Can Search Engine Optimization Do For Your Brand?

Branding

eTourism

JUNE 7, 2012

From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pot

Online Marketing

eTourism

JANUARY 12, 2016

So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your

Online Marketing

eTourism

FEBRUARY 11, 2014

Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact

Online Marketing

eTourism

JANUARY 12, 2015

Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su

Online Marketing

eTourism

JANUARY 19, 2015

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas

Online Marketing

Refine

SEPTEMBER 26, 2024

Question for Our Hotel Marketing Expert Panel How can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience? appeared first on Revfine.com.

Market

STAAH

MAY 2, 2023

Great customer experience is critical for lots of reasons but also because happy customers will share their experience online with their network. Tie offline marketing with online marketing, such as promoting your social channels in the lobby, rooms, etc. Encourage them to share it. That is only a small piece of the pie.

Online Marketing

A Sales Guy

JUNE 26, 2017

On this lesson of #TaughtLeaders we will get schooled by Shama Hyder, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama graduated in one of the worst recessions we’ve seen since The Great Depression.

Branding

Social Hospitality

MAY 12, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts

Refine

FEBRUARY 25, 2025

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results?

Online Marketing

Social Hospitality

JUNE 1, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business

eTourism

AUGUST 18, 2013

Ever since Facebook and Twitter became an integral component of every company's online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search.

Online Marketing

eTourism

JUNE 2, 2014

Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to

Market

eTourism

JUNE 24, 2012

You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community

Online Marketing

eTourism

SEPTEMBER 11, 2013

Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property's best features to life, capturing the attention and imagination of guests and getting them ready to make a booking. With a little time and effort, the

Online Marketing

eTourism

DECEMBER 2, 2015

Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re

Email Marketing

eTourism

JANUARY 20, 2016

We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be

Market

eTourism

APRIL 26, 2016

Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and

Online Marketing

eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Market

eTourism

MAY 19, 2020

The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke

Email Marketing

eTourism

AUGUST 23, 2012

As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t

Online Marketing

eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing

eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy

eTourism

JULY 11, 2017

In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev

Online Marketing

eTourism

SEPTEMBER 14, 2017

It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc

Online Marketing

eTourism

DECEMBER 17, 2017

The online marketing industry is constantly evolving, and the cycle from next big tactic to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. Generic, Churned-Out Co

Marketing Strategy

eTourism

AUGUST 2, 2021

It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t What do guests check about your hotel before booking?

Online Marketing

eTourism

FEBRUARY 27, 2013

This is the dreaded 'Blink Test' of online marketing, the 3-5 seconds it takes for a visitor to land on your web Your website needs to grab visitors' attention, communicate your message and spark the viewer's interest.and all within the blink of an eye.

Online Marketing