BCV

MAY 16, 2025

No endless scrolling through OTAs. Make it fluent in upsell. You don’t have to overhaul your marketing strategy. In luxury travel, they’re not just influential—they’re transformative. By 2025, they’ll account for 45% of global luxury spend (Forbes). And they’re not getting inspired the old-fashioned way.

Cancellation

TravelNet

JULY 16, 2025

Your cost to acquire an OTA guest is going up. And not every property should employ the same marketing strategy. Your newest property isn’t generating reviews. Is it an onboarding issue, a guest satisfaction issue, or a problem with your post-stay communication? In a proactive model, these aren’t end-of-quarter surprises.

Market

Hospitality Tech

JUNE 9, 2025

His ability to deliver on ambitious development goals and execute complex market strategies has made him a respected leader in the franchising world. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management.

Operations

Hospitality Tech

JUNE 9, 2025

Later this year, brands will also gain AI-powered tools like chatbots for data insights for loyalty, ordering, and developer support, personalized upselling and offers, plus new app-less loyalty and payment features, including wallet passes, QR codes, and auto-reloading gift cards. and Canada.

Operations

Hospitality Tech

JUNE 9, 2025

Later this year, brands will also gain AI-powered tools like chatbots for data insights for loyalty, ordering, and developer support, personalized upselling and offers, plus new app-less loyalty and payment features, including wallet passes, QR codes, and auto-reloading gift cards. and Canada.

Operations

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation

STAAH

NOVEMBER 15, 2022

If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Focus on customer experience.

Hospitality

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Let’s explore some game-changing strategies that can propel your hotel towards a higher share of direct bookings. Integrate social media campaigns into your marketing strategy for increased visibility.

Email Marketing

Hotelogix

AUGUST 6, 2024

Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.

Revenue

Cloudbeds

AUGUST 12, 2024

This new technology not only reduces administrative tasks for front desk staff (and lost room keys) but also increases upsells with messaging automation and offers. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell. Learn more 8.

Hotels

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Find out more here.

Hotel Marketing

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management

Amadeus Hospitality

APRIL 23, 2024

2. Upsell opportunities are limited Similarly to guest personalization strategies, hoteliers could be leaving money on the table if they don’t embrace creative ways to upsell guests on aspects of their stay that are most important to them.

Upsell

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click

SiteMinder

NOVEMBER 20, 2023

This tool offers a full two-way sync of rates, content, and availability, allowing hoteliers to manage their listings across various online travel agencies (OTAs) efficiently. However, it’s worth noting that Eviivo sometimes discourages direct bookings, pushing instead for its own OTA, TopRooms.

OTA

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. This is also prime time for upselling potential guests from their original reservation. Guests will be more receptive to any cross-selling and upsell offers while on the property.

Marketing Strategy

Little Hotelier

NOVEMBER 26, 2024

Anak Agung Ari Trisna, General Manager, highlighted the benefits of other features, such as the channel manager , which connects with three OTAs and the direct booking engine which enables direct online reservations. The mobile app is quick and user-friendly,” Nana noted.

Operations

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

Cost Per Click

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.

Yield Management

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e.

Market

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game upselling and cross-selling.

Yield Management

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.

Yield Management

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With the information in front of you, your marketing strategies should aim to lower your operating costs and increase revenue.

Operations

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With the information in front of you, your marketing strategies should aim to lower your operating costs and increase revenue.

Operations

Cloudbeds

SEPTEMBER 24, 2024

A good reputation is one of the best marketing strategies that a hotel can have. Discovery Naturally, your potential guests will begin by researching their options as part of the discovery phase, leveraging OTAs and social media as their first stop. This is known as “ The Billboard Effect.”

Management

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management

eZee Absolute

JANUARY 26, 2023

Because it helps in upselling your services. Learn more about aligning your marketing strategies with your guest’s psychological responses below. Psychological Principles for Better Hotel Marketing 6. Even if they use them all, it is anyway beneficial for you. Note: This is how you make sales in your shoulder season.

Revenue

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA

Cloudbeds

JUNE 8, 2023

Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. I didn’t expect to capture this much direct business in such a competitive market.” Integrate with your PMS and channel manager. Not anymore! No more overbookings.

Management

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing