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The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. The most significant change came from Trip.com Group.
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketingstrategies that captivate guests and boost bookings.
The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. What the DMA changes mean for your Google strategy Google is used in 90% of searches. However, in reality this isnt the impact we have witnessed so far.
Should it be added to direct marketing costs in comparison to OTA distribution costs? Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - The post Evaluating the Cost Of Acquisition in Hotel MarketingStrategies appeared first on Revfine.com. Should it be our main focus?
And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.
Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. AI can identify segments based on where guests are booking – whether through OTAs, direct websites, or corporate contracts.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketingstrategy incorporates OTAs to boost sales and revenue.
In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. OTAs offer unmatched exposure, but with so many hotels listed, it can be challenging to stand out. Why OTAs Matter for Hotels?
Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Yet, a good direct booking strategy is not about eliminating OTAs, but building a distribution strategy that is balanced between direct bookings and OTA bookings.
One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketingstrategies within the hotel industry.
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketingstrategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
Many hotels focus on traditional marketing methods but fail to expand their reach across multiple online channels, such as social media , search engines, and OTAs (Online Travel Agencies). This leads to irrelevant marketing campaigns and missed revenue opportunities.
What Are the Latest Digital Marketing Trends for Hotels in 2025? In 2025, social media marketing and Google Ads are crucial components of hotel marketingstrategies. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. How Can Hotels Optimize for Voice Search?
To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketingstrategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.
Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Feel free to write to us at marketing@staah.com
Using WhatsApp as your hotels marketingstrategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. To do so and reduce dependency on third-party platforms like OTAs, leveraging communication strategies is a must in order to lead sales.
As a hotel management company , we understand the challenges they face in developing effective hotel marketingstrategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.
As the largest hotel in Dalat with many room types, Terracotta Resort was in a situation where inventory management on more than 10 OTA channels became increasingly difficult,” said Mr. Triết, “The inability to update rooms and rates immediately is a potential obstacle to revenue flow and a constant obstacle for employees.
On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.
OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.
To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketingstrategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketingstrategies will be in the future.
are performing across OTAs and booking sources. Guest Report : Access a full list of guest information for communication, loyalty programs, and future marketing initiatives. By turning data into action, your property can remain agile, competitive, and guest-focused – even in a rapidly changing market.
By leveraging AI-driven automation and hyper-personalized communication at scale across Email, SMS, WhatsApp, and OTAs, Bookboost empowers hotel groups and brands to increase direct revenue and guest loyalty. This investment is a game-changer. said Willem Rabsztyn, CEO of Bookboost.
Is your marketingstrategy aligned to it? The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketingstrategy. Leverage the power of OTAs and metasearch. Have you heard about it?
This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.
On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketingstrategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Each episode offers actionable advice, marketingstrategies, and insights into the latest trends.
Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketingstrategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.
Examples of such shifts include: Early engagement: Attention spans are getting shorter, so smart hotels are working to capture the interest of potential guests as early as possible using sophisticated, data-driven marketingstrategies.
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketingstrategies.
Get My Free Audit Should My Hotel Use Mobile Marketing? Hoteliers would be remiss not to integrate an aggressive mobile marketingstrategy. The use of mobile marketing tactics help your brand to better understand the needs and frustrations of your guests so you can get it right on the first try. If not, that is step one.
If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Focus on customer experience.
This lack of alignment means that hotels may fail to optimize their strategies and opportunity to present consistent messaging across the customer journey. Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline.
It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.
In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketingstrategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.
Adjust your marketing A detailed marketingstrategy for low occupancy is important – the more granular you get, the better. Spend time to optimise your listing on OTAs. Use social media to post the positive comments left by guests, post them on your website and add them to your listings on OTAs.
A key ask from CityBlue when looking for the right technology platform was easy access analytics and insights to inform their revenue and marketingstrategy and STAAH didn’t disappoint. All good decisions are centred on data.
Understanding these fundamentals allows properties to develop more focused marketingstrategies and tailored service offerings. Hotelogix Hotel Management System Hotel market segmentation is essential for tailoring marketingstrategies and enhancing guest experiences by identifying and targeting specific customer groups.
But with the rise of powerful online travel agents (OTAs) and voice-activated travel assistants, a question lingers: will hotels even need their own websites in the future? OTAs: A Necessary Evil? While OTAs undeniably capture a significant chunk of online bookings, they also charge commission fees that eat into hotel profits.
While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Let’s explore some game-changing strategies that can propel your hotel towards a higher share of direct bookings. Integrate social media campaigns into your marketingstrategy for increased visibility.
OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.
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