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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. The most significant change came from Trip.com Group.

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Hotel Marketing Strategies – 15 Proven Ways for Maximizing Bookings

MediaBoom

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. What the DMA changes mean for your Google strategy Google is used in 90% of searches. However, in reality this isnt the impact we have witnessed so far.

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Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

Refine

Should it be added to direct marketing costs in comparison to OTA distribution costs? Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - The post Evaluating the Cost Of Acquisition in Hotel Marketing Strategies appeared first on Revfine.com. Should it be our main focus?

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Top 10 OTAs for Hotels to Boost Bookings

eZee Absolute

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

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OTA Insight rebrands as Lighthouse

Hotel Business

Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.

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Why traditional compsets are holding your hotel back 

Cloudbeds

The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. AI can identify segments based on where guests are booking – whether through OTAs, direct websites, or corporate contracts.

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