This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.
Centralised Management: Managing all operations in one centralised platform makes for a more efficient guest experience. Using this data to your advantage, you can boost your sales and marketingstrategy and segment your guest personas based on their booking habits.
[CLIC] Connect Podcast Hosted by Craig Sullivan, the [CLIC] Connect Podcast focuses on the California hospitality industry, featuring interviews with industry leaders discussing market trends, investment opportunities, and operational insights. Who’s it for? Who’s it for? Who’s it for? Who’s it for? Who’s it for? Who’s it for?
Some hotels have said this has negatively impacted them, and Google has stated that hotel operators, airlines, and small retailers have reported that FBL clicks are down as much as 30% since implementing the compliance changes.
EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring/Rent) is a profit metric that excludes costs not directly related to operational performance. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
Explore proven hotel marketingstrategies for 2025 designed to boost direct bookings, reduce OTA reliance, and maximize revenue through digital and automated channels. In 2025, hotels must move beyond relying on OTAs and embrace direct sales through targeted hotel marketing. According to STR , the U.S.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.
With the increasing complexity of hotel operations , having a centralized system that automates reservations, housekeeping updates, and billing processes can make all the difference. The hospitality industry is no longer operating on traditional pen-and-paper methods. How often do billing mistakes lead to guest dissatisfaction?
Understanding these fundamentals allows properties to develop more focused marketingstrategies and tailored service offerings. Hotelogix Hotel Management System Hotel market segmentation is essential for tailoring marketingstrategies and enhancing guest experiences by identifying and targeting specific customer groups.
Carolyn Smith In 2014, she led the opening of the Sheraton Melbourne Hotel as Executive Assistant Manager of Rooms and in 2019 became Director of Operations at Sheraton Grand Mirage Port Douglas, where she implemented strategic changes that drove significant growth for the resort.
In addition to occupancy, ADR, and RevPAR, there’s another key metric that reveals whether your pricing and operational […] The post An Independent Hotelier’s Guide to Booking Pace appeared first on WebRezPro. Rather than crossing your fingers and hoping for the best, use your data to show you the way.
With deep experience across hotel operations, openings and food and beverage, he brings fresh perspective and momentum to QT Newcastle. “Luke’s drive, creativity and people-first leadership style make him a natural fit for QT,” said QT Hotels and Resorts General Manager, David Sude.
Now the property is attracting a wide range of guest segments, operating at 75% occupancy, and turning a profit that the owners can use as leverage to sell the business and move onto new challenges. Let’s look at five examples. Tamie Matthews – Founder & CEO, RevenYou 2.
Its given us full control over our marketingstrategy and detailed areas on changing our campaigns, he said. SiteMinder also plays a vital role in providing a consistently high level of security, support, and reliability, which all enterprise operations require. For Jack and Equeva, the feature has delivered much needed control.
This decision shapes every aspect of a project from operationalstrategy and design standards to financing and long-term asset value. It’s a choice that should be made at the earliest stages of programming and feasibility to ensure alignment with both market demand and ownership goals.
Get My Free Audit Should My Hotel Use Mobile Marketing? Hoteliers would be remiss not to integrate an aggressive mobile marketingstrategy. The use of mobile marketing tactics help your brand to better understand the needs and frustrations of your guests so you can get it right on the first try. First, speed rules.
As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketingstrategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up?
With the cloud-based suite of solutions, the fully integrated resort has been able to streamline and improve the efficiency of its hotel and restaurant operations. This has helped improve the operational efficiency of its hotel and deliver better guest experiences.
In her most recent role at Phoenix American Hospitality, she oversaw sales and revenue strategy for six hotels throughout Arkansas and Louisiana, generating more than $31 million in annual revenue and leading a cross-functional team spanning sales, marketing and operations.
Reporting is like the front desk of your propertys performance – its where everything is tracked, logged, and managed to ensure smooth operations behind the scenes. Market Insights : Compare your performance against regional demand trends to benchmark success and adjust inventory or pricing accordingly. What Can You Track?
âWith their arrival, weâve completed the transformation of our leadership teamâpositioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.â As CMO, Wright will lead the marketingstrategy, brand positioning, communications, and other key initiatives.
These tools not only streamline operations but also boost engagement and bookings. What Are the Latest Digital Marketing Trends for Hotels in 2025? In 2025, social media marketing and Google Ads are crucial components of hotel marketingstrategies.
By shifting from static to data-driven, adaptive compsets, hotels can make more informed pricing, marketing, and operational decisions. If pet-friendly policies or wellness amenities gain popularity, hotels should reassess their compsets to include properties that align with these trends.
One of the big areas that we’ve seen a massive rise in the industry is the tour operator space, said Claire Steiner, UK Director of Global Travel and Tourism Partnership. Competition like never before The current economic situation in the UK doesnt negate all the usual competitiveness of operating in hospitality.
From a single-property launch in Brandon, Manitoba, to a portfolio-wide implementation across Canada, the hotel companyâs loyalty to RoomKey reflects two decades of shared innovation, operational evolution, and an unwavering commitment to guest experience. RoomKey checked every box, and it still does today. âRoomKey makes that possible.
In this blog post, we'll explore these data categories and their significance in your marketingstrategy. At the core of your digital marketingstrategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketingstrategies.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketingstrategy can lead to missed bookings and lost revenue. A cloud-based PMS centralizes all hotel activities—managing bookings, syncing OTAs, and tracking guest preferences in real time.
It has many of the same features as SiteMinder, but built specifically for BnBs, motels, small hotels, hostels, and other similar operations. While it’s designed for smaller users, that doesn’t mean it isn’t one of the best online hotel management software solutions on the market. One platform, all channels, zero double-bookings.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
Far too often, hotels still operate in silos, where marketing, sales, and revenue teams dont always work together. This lack of alignment means that hotels may fail to optimize their strategies and opportunity to present consistent messaging across the customer journey.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
Shift from commission-based to PPC models Previously, Google Hotel Ads operated on a commission-based framework, allowing hotels to pay a percentage of bookings generated through the platform. This model was advantageous for independent hotels with limited marketing budgets, as costs were directly tied to actual bookings.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
Short-term rental operators have never had more tools at their disposal—or more competition. In a maturing market, the old rules often don’t apply. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. You should also be asking: Are your internal operations efficient?
Hotel Operations: Streamlining for Success Hospitality Daily Podcast Host: Josiah Mackenzie A daily podcast offering actionable insights to enhance hotel operations , featuring industry experts and leaders. Listeners gain valuable tips on leadership, financial management, and operational challenges.
Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketingstrategies. Read the report Encourage brand recognition Brand recognition is an equally important factor to keep in mind when marketing your hotel to potential guests. This extends the ROI of all your channels.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent. Strategizing for Competitive Advantage: We craft tailored marketstrategies rooted in a comprehensive understanding of your hotels business objectives and the competitive landscape.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content