Hospitality Net

APRIL 26, 2024

Cristina López, the Sales Director for Spain and LATAM, Florencia Cueto, the Go-to-Market Strategy Director, and Neil James, the Vice President of Global Operations, unite to share their invaluable experiences and perspectives.

Management 130

Management Marketing Strategy Sales Hotels 130

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Market 196

Market Marketing Marketing Strategy Travel 196

Hospitality Net

MARCH 21, 2024

The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — will take place in Charlotte, North Carolina from June 25-26, 2024 at the Charlotte Convention Center.

Marketing Strategy 147

Marketing Strategy Revenue Management Sales Revenue 147

Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

Market 173

Market Marketing Marketing Strategy Travel 173

Hospitality Net

DECEMBER 13, 2023

As a student recruiter, understanding your target audience is essential for developing effective marketing strategies. By creating student personas, you can gain insights into the needs, motivations, and concerns of your prospective students.

Marketing Strategy 130

Marketing Strategy Market Marketing 130

Hospitality Net

APRIL 28, 2023

During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004.

Marketing Strategy 184

Marketing Strategy Revenue Management Revenue Market 184

Hospitality Net

FEBRUARY 5, 2024

This chapter uncovers the innovative marketing strategies devised by an AI persona acting as the CMO. I’d like to share an excerpt of my book Too Many Hats, Too Little Time: Productivity Reimagined with AI Personas.* You’ll see how this AI-driven approach navigates challenges and opens up new opportunities for business growth.

Marketing Strategy 100

Marketing Strategy Business Market Marketing 100

Social Hospitality

FEBRUARY 13, 2024

While there’s no source directly showing the impact of Wendy’s unhinged marketing strategy, studies indicate an increase in sales since 2017. Dollar Shave Club Dollar Shave Club (DSC) has been doing unhinged marketing since its 2012 debut. Chase Bank Not all Monday motivations are uplifting.

Market 130

Market Marketing Marketing Strategy Branding 130

Hospitality Net

OCTOBER 18, 2023

Content marketing isn’t just about creating and distributing content; it’s about crafting a narrative that resonates with your target audience, building trust, and fostering meaningful engagement. In this blog post, we’ll delve into key content marketing tips tailored for the education sector.

Market 138

Market Marketing Marketing Strategy 138

Hospitality Net

MAY 18, 2023

To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies.

Market 116

Market Marketing Digital Marketing Marketing Strategy 116

Hospitality Net

OCTOBER 2, 2023

Hotel revenue management is the process of optimizing revenue by predicting demand and setting prices accordingly, most commonly found in hotels to forecast occupancy in order to maximize their room rate, hotel marketing strategy, and overall property performance.

Revenue Management 137

Revenue Management Revenue Management Forecasting 137

Savvy Hotelier

NOVEMBER 30, 2020

This is a list of companies in various categories of the hospitality industry that I recommend you follow to stay informed. You don’t have to follow them all, pick those that you are interested and focus in on the area of hospitality that you are interested in. Join their loyalty programmes and subscribe to all marketing.

Hospitality 52

Hospitality Marketing Strategy OTA Travel 52

Catala Consulting

NOVEMBER 18, 2023

This strategy worked well in a stable market, but it lacked the flexibility and depth needed to navigate the complex and dynamic nature of today’s hospitality industry. The modern approach integrates market trends, competitor analysis, and real-time data to make more informed pricing decisions.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

SiteMinder

OCTOBER 9, 2023

For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. In today’s competitive hospitality industry, understanding and optimising these metrics is crucial.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

MediaBoom

FEBRUARY 26, 2024

Explore the strategic use of synonyms and repetition to craft impactful copy for High-End Brands Uncover the specific words consistently employed by luxury brands to elevate their presence and appeal to high-net-worth individuals. Their marketing strategy is elegant and exclusive. Wondering why?

Branding 82

Branding Market Marketing Digital Marketing 82

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Market Marketing 52

Boutique Hotel News

MARCH 6, 2023

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

Real Estate 101

Real Estate Hospitality Construction General Manager 101

MediaBoom

FEBRUARY 22, 2024

Segmenting the Luxury Market As with any field, the luxury market offers niche sectors with differentiating social markets. The way in which we position premium brands in this hyper-competitive marketplace is highly-dependent on the sector, some of which include: Hospitality: High-end hotels and fine-dining establishments.

Branding 83

Branding Market Marketing Digital Marketing 83

Clock Software Hospitality

DECEMBER 8, 2020

Guest loyalty is the most desirable achievement in the hospitality industry. Read more: Upselling as a Way of Improving Guest Loyalty Casting a wide net is one way to ensure full occupancy but it is hardly a profitable marketing approach in the long run.

Cancellation 52

Cancellation Hotels Services Occupancy 52

Hospitality Net

MAY 22, 2023

The Hospitality Sales and Marketing Association International (HSMAI) will celebrate three remarkable marketing leaders during HSMAI’s Marketing Strategy Conference in Toronto on June 27.

Market 190

Market Marketing Marketing Strategy Sales 190

MediaBoom

FEBRUARY 28, 2024

Before we dive into our curated list, allow yourself to be further inspired by our related collections, each showcasing exceptional designs in various luxury sectors: Luxury Hotel Website Design: Discover the best examples that redefine online elegance and sophistication in the hospitality industry.

Branding 70

Branding Real Estate Shopping Digital Marketing 70

Cloudbeds

MARCH 20, 2023

Wholesale These are travelers who book through a wholesaler or bed bank that has negotiated net rates with the hotel. It’s important to note that the hospitality industry is starting to shift away from distinct market segments as blended travel (blending of business and leisure travelers) rises in popularity.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52