Market Marketing Online Marketing OTA 
Cloudbeds
JANUARY 17, 2024
With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.
Little Hotelier
MAY 31, 2023
What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.
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Little Hotelier
AUGUST 29, 2023
What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.
Xotels
JUNE 2, 2023
As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.
STAAH
MAY 2, 2023
Is your marketing strategy aligned to it? The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Leverage the power of OTAs and metasearch. Have you heard about it?
STAAH
OCTOBER 4, 2022
Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. A staggering number of OTA users believe they’ll find better prices or deals on an OTA.
eTourism
JULY 11, 2017
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev
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