SiteMinder

MARCH 13, 2025

Here are some examples of known consultants that you can reach out to: HVS (Hospitality Valuation Services) : A well respected global firm that specialises in feasibility studies, valuations, and market research. PKF Hospitality Group : An international firm with broad experience covering the hotel, tourism, and leisure sectors.

Average Daily Rate 52

Average Daily Rate Market Research Target Marketing Hotels 52

eZee Absolute

JANUARY 19, 2023

They can also take advantage of internal resources and assets, like staff and equipment, to create marketing materials and campaigns, which can save on production costs. Additionally, if they want to conduct market research and gather customer data, they can leverage the hotel’s existing customer base.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

SiteMinder

MAY 14, 2025

Occupancy and availability reports: Understand your current and projected occupancy levels, room availability over specific periods, and potential oversell risks. Forecasting reports: Predict future demand, revenue, and occupancy based on historic data and current booking trends. Direct vs OTA vs GDS).

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travelboom Marketing

NOVEMBER 7, 2023

From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel. Market Research Both first and third party data should be examined prior to developing your hotel’s digital marketing budget. Further, be sure to include a broad range of departments.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

MediaBoom

JUNE 22, 2023

Reach a Wider Audience Expanding your audience is crucial for increasing conversions in real estate marketing. Understand your audience’s needs and preferences, conducting market research for data-driven insights. Utilize various channels like social media, email campaigns, and content marketing to reach the right people.

Real Estate 98

Real Estate Marketing Market Digital Marketing 98

eZee Absolute

OCTOBER 16, 2023

After thorough market research and trying a handful of hotel solutions, they came across eZee (now Yanolja Cloud) and wanted to give it a try. With a more efficient booking process, the resort achieved higher occupancy rates and a substantial boost in income. Since then, their journey has been uphill.

Resorts 52

Resorts Tourism Fair Share Operations 52

Hotel Business

JUNE 27, 2023

Conduct market research to understand local trends and assess whether other hotels in your competitive set charge for parking. Rate optimization: Analyzing historical data, market trends and competitor pricing to determine the optimal rate for your parking spaces.

Revenue 59

Revenue Hotels KPI Revenue Management 59

Inn Quest

JULY 10, 2023

This focused approach increases the impact and success of marketing initiatives, causing increased brand awareness and customer acquisition. Increased Occupancy and Revenue: When hoteliers understand their target segments to a T and cater to their specific needs, occupancy and revenue increase automatically.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

SiteMinder

DECEMBER 10, 2024

Event-driven travel is undeniably booming, with its influence seen in hotel occupancy and room rates. As Allied Market Research reports, the global events industry is projected to reach US$2 trillion by 2032 nearly doubling its 2019 size of US$1.1

Revenue Management 52

Revenue Management Events Revenue Management 52

Xotels

APRIL 3, 2024

Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

eZee Absolute

SEPTEMBER 27, 2023

Conduct thorough market research to understand their preferences, needs, and pain points. To check the effectiveness of your USP, you’ll want to track key performance indicators (KPIs) such as: Occupancy Rates : See if more rooms are getting booked. What are they looking for in a hotel? What experiences are they seeking?

Marketing 52

Marketing Market Market Research Hotels 52

Boutique Hotel News

MARCH 6, 2023

Oliver joined the WaterWalk team in 2016 and has a deep understanding and expertise in the business, having worked across the company in market research, business analytics, operations, sales, development and openings. The end of 2022 saw its strongest month to date occupancy-wise.

Real Estate 101

Real Estate Hospitality Construction Management 101

Xotels

APRIL 3, 2024

Understand your Hotels Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. Additionally, in the off-season, hotels can drive occupancy rates by delivering an outstanding experience to the local market. Research your market well and often.

Hotels 52

Hotels Hiring Business Marketing 52

Hotelogix

APRIL 25, 2025

Many guest house owners face low occupancy even when listed on all major OTAs. Here’s how to lay the foundation: Conduct Market Research to assess demand, competition, and traveler profiles. Struggling to Fill Rooms Consistently? The issue often lies in the lack of a clear booking strategy, not the property itself.

OTA 40

OTA Overbooking Scale Revenue 40