Hotelogix

SEPTEMBER 17, 2024

One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). However, not all OTAs are the same, and choosing the right one can make a big difference in your hotel's success. What is an Online Travel Agency (OTA)? Make sure the OTA you choose reaches the audience you're targeting.

OTA 52

OTA Travel Hotels Services 52

SiteMinder

JUNE 12, 2024

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings).

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Marketing 52

Little Hotelier

JANUARY 19, 2025

They simplify the often complex world of revenue management , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings.

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? These are managed as inventory and must be scheduled and priced accordingly.

Management 87

Management Overbooking Revenue Hotels 87

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Sales Revenue Hotels 98

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Recognising the need for technology, the team turned to SiteMinder’s channel manager as the solution to expand sales channels effortlessly. The hotel also has the flexibility to configure settings as desired.

Resorts 98

Resorts Overbooking Yield Management OTA 98

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. Travel Agency: While agents can manage bookings for clients, they often operate within set hours and may require more time for changes.

Travel 52

Travel OTA Target Marketing Occupancy 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

Inn Quest

AUGUST 15, 2023

At a glance: – Understanding the Hotel Channel Management Landscape – What Is A Hotel Channel Manager? – Technical Features of A Hotel Channel Manager – How To Choose The Right Hotel Channel Manager For Your Hotel? – What Other Systems Can You Use With A Channel Manager At Your Hotel?

Management 52

Management Global Distribution System Overbooking OTA 52

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

JULY 11, 2024

In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential.    What is Revenue Management in Hotels? E nhanced operational efficiency: Streamlining revenue processes can improve resource utilization and cost savings.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Little Hotelier

JULY 16, 2024

What is hotel inventory management? Hotel inventory management is the practice of ensuring your room inventory is sold efficiently and effectively for the best possible results. This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business.

Management 52

Management Hotels Revenue OTA 52

Hotelogix

NOVEMBER 28, 2024

Hotelogix Hotel Management System Hotel market segmentation is essential for tailoring marketing strategies and enhancing guest experiences by identifying and targeting specific customer groups. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Market Marketing 98

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. IHG is a great practitioner of market segmentation, says Tarandeep Singh, regional VP of Commercial, Marketing & Revenue Management, Canada, IHG Hotels & Resorts.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Hotelogix

FEBRUARY 5, 2025

Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their target market and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.

Travel 40

Travel OTA Hospitality Business 40

STAAH

OCTOBER 15, 2024

As technology continues to advance, hotels have transformed the way they manage daily tasks and interact with guests. Property Management System (PMS) A Property Management System (PMS) is the heart of hotel operations, handling everything from reservations and check-ins to billing and room assignments.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Catala Consulting

DECEMBER 28, 2023

The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market. Data-Driven Decision-Making: Data is the cornerstone of the scientific method and should be in hospitality management as well. Why Catala Consulting’s Outsourced Revenue Management?

Management 52

Management Revenue Management Revenue Hotels 52

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? This flexible pricing model varies according to market conditions.

Tourism 95

Tourism Market Marketing Hospitality 95

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices.

OTA 52

OTA Hotels Travel Services 52

SiteMinder

NOVEMBER 14, 2023

Amenitiz and SiteMinder are both leading platforms in the hotel management software industry, each offering a unique set of tools and features tailored to the needs of hoteliers. At its core, Amenitiz is a hotel management system designed to simplify the daily tasks of hoteliers. But how do they differ?

OTA 52

OTA Revenue Management Overbooking 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

MediaBoom

AUGUST 23, 2024

Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. Book a demonstration of our award-winning hotel management software here. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

AUGUST 1, 2024

This includes finding ways to differentiate yourself, targeting specific demographics, and pricing dynamically to boost your average daily rate and profit. Better revenue management With up-to-date market information and greater visibility, you can improve overall revenue management.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Adjust your marketing efforts to prioritize high-performing channels.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Market Marketing 94