Hotel Speak

MAY 14, 2025

Periods of high demanddriven by holidays, festivals, or local eventscan strain resources, impact guest satisfaction, and complicate revenue and maintenance management. Preparing Amenities for Increased Demand Leveraging Data Analytics for Peak Season Management 1. Also Read: Is Your Hotel Ready for the Peak Season?

Management

eHotelier

JUNE 24, 2025

With a 20-year strong track record, this growth highlights continued momentum in the demand for scalable global distribution, direct booking technologies, and strategic marketing support for independent accommodation providers. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Copyright © eHotelier 2025 Menu

Hotels

STAAH

MAY 20, 2025

Integration with PMS & Channel Manager : A seamless tech stack makes everyone’s job easier. Limited Insights: No data means missed chances for personalized service and targeted marketing. Upsell & Promo Tools: Drive more revenue per booking with add-ons and exclusive deals.

Upsell

The Hotels Network Blog

JULY 22, 2025

For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media).

OTA

Hotel Speak

JUNE 20, 2025

The days of generic, one-size-fits-all travel marketing are over. billion dollar market is by partnering with local adventure activity providers. An article by researchers at Łódź University found that the post-COVID wellness tourism sector represents one of the fastest-growing tourism market segments globally.

Travel

Little Hotelier

JANUARY 19, 2025

They simplify the often complex world of revenue management , giving you a reliable foundation to build upon as you grow your confidence in managing rates. You – and your guests know – the worth of your rooms and services, allowing you to carve out your niche in the market. Rack rate formula: How is it calculated?

Rack Rate

Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ).  Marketing is not only about advertisement.

Market

STAAH

MAY 20, 2025

Integration with PMS & Channel Manager : A seamless tech stack makes everyones job easier. Limited Insights: No data means missed chances for personalized service and targeted marketing. Upsell & Promo Tools: Drive more revenue per booking with add-ons and exclusive deals.

Upsell

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Turn Reviews Into Your Hotel’s Secret Weapon Online reviews can affect your bookings, highlighting the importance of online reputation management for hotels.

Hotels

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Add a simple booking system to your website, create mobile apps to help with reservations and in-stay services, and apply data analytics to tailor marketing and guest experiences.

Travel

SiteMinder

MARCH 17, 2025

Theyre responsible for key areas such as staff management, guest satisfaction, and financial performance, all while aligning the hotels activities with broader business goals. The title can varysome properties use terms like hotel manager, lodging manager, or director of hospitalitybut the core responsibilities remain the same.

Hotels

Xotels

JULY 8, 2025

However, as a seasoned hotel revenue management consulting and hotel management company , we have seen that this is where most entrepreneurs get stuck. Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel. How will your direct marketing work?

Business

Hotelogix

JANUARY 12, 2025

From selecting the right location to managing construction and hiring staff, the pre-opening phase is about laying the groundwork. Integrate Your Rates and Inventory : Managing multiple OTA platforms manually can quickly become overwhelming, leading to errors like double bookings or inconsistent pricing.

OTA

Hotel Business

MAY 6, 2025

Real estate investor, developer and manager Caliber has entered into a development rights agreement with an affiliate of Hyatt Hotels Corporation to develop 15 new Hyatt Studios hotels in the U.S. markets appeared first on hotelbusiness.com. The post Caliber to bring 15 Hyatt Studios to key U.S.

Market

Hotelogix

APRIL 24, 2025

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error.

OTA

Hotel Management

JULY 19, 2023

Ovolo Group is set to accelerate expansion plans with the launch a dedicated investment and asset management arm. The platform will enable the group to form joint ventures and strategic partnerships whilst recycling its own capital and enhancing its asset management functions. Founder and Executive Chairman, Girish Jhunjhnuwala.

Business

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands. TFE Hotels is set to establish a New Zealand Country Office in Auckland to support its growing presence in the market.

Global Distribution System

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

Tourism

Hotel Management

AUGUST 8, 2024

“Our recent member survey showed just how important WHM visitors are to Australia’s tourism economy with half of businesses saying they are vital employees and more than half saying they are a vital visitor market,” said ATEC Managing Director, Peter Shelley.

Tourism

MediaBoom

SEPTEMBER 21, 2023

In today’s highly competitive insurance marketplace, effective marketing has become a must for both insurance companies and professionals alike. Insurance marketing isn’t just about selling insurance policies. Insurance marketing is the process of promoting an insurance business to potential customers. Mediaboom is here to help.

Market

SiteMinder

SEPTEMBER 26, 2022

Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. Table of contents.

Hotel Marketing

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Why is revenue management important for the hotel industry?

Revenue Management

SiteMinder

JUNE 12, 2024

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings).

Yield Management

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. It’s a lot of relationship building in the local market. When you look at it from the owner’s perspective, the office market is in a state of transition. We’re absolutely looking to grow the brand in all Australian markets.

Construction

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy

Hotel Management

JUNE 27, 2024

“We have a fantastic location, moments from the beautiful sandy arc of Rye Beach, but seemingly miles away in its own quieter ‘beach house’ ambience,” said Lisa Moloney, venue manager, The Keith. The post Opening soon: The Keith Motel is set to make its Mornington Peninsula debut next month appeared first on Hotel Management.

Motels

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. What is content marketing in real estate? Real estate content marketing utilizes content forms to reach new audiences and strengthen relationships with existing customers. You can carve out your brand through content marketing.

Real Estate

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. This reinforces brand recognition and trust.

Resorts

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing

Hotel Management

SEPTEMBER 24, 2024

Since launching in the New Zealand market in 2022, the conference has continued to grow each year. The hotel sector is a major target market for many businesses. HCA has consistently been correct around issues such as the need for thoughtful central and local government investment in event attraction and destination marketing.

Events

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Digital marketing for manufacturers uses inbound over outbound methods.

Digital Marketing

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing

SiteMinder

OCTOBER 29, 2024

What is a property management business plan? A property management business plan is a document created by property managers or business owners to outline strategies and goals for managing and growing a property management company. Table of contents How important is a property management business plan?

Business

Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? These are managed as inventory and must be scheduled and priced accordingly.

Management

STAAH

DECEMBER 12, 2023

During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.

Target Marketing