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Success in hospitality is often determined by how well a property can plan for what’s to come, but how can hotels hope to navigate the uncertainty of today’s markets? The first step: Prepare for a downturn but live in the moment.
ATLANTA, Georgia & LISBON, Portugal—Revenue Analytics announced its acquisition of Climber, a Portugal-based RevenueManagement Software (RMS) company serving boutique, independent, and regional chains across Europe, the Americas, and Brazil.
From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. Craft Unique Guest Journeys Through Personalization One of the most visible applications of AI is leveraging personalization to drive revenue growth and foster loyalty.
UNITED STATES, [JULY 22], 2025 — ampliphi, a groundbreaking AI-powered revenuemanagement platform , announced its official launch to transform how independent hotels approach pricing strategy and revenue optimization.
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Sydney hotels pulled in record high average daily rate and revenue per available room on the night, according to December preliminary data from CoStar. The post Record high room rates for Sydney hotels on NYE appeared first on Hotel Management. CoStar reports occupancy levels of 78.8% for December 2024, up 2.1%
GCC Hotel & Club, has reported a 15% rise in revenue and online bookings after partnering with global hospitality tech provider, STAAH. In a move to modernise operations and streamline booking management, the hotel adopted STAAH’s distribution and revenuemanagement tools.
Ravi Mehrotra The hospitality industry is undergoing profound transformation driven by rapid technological advancement, volatile market dynamics and heightened customer expectations. A major limitation in legacy hotel revenuemanagement practices has been the isolation of revenue teams from their marketing and sales counterparts.
But you’re still missing revenue goals. Because your guest is getting conflicting messages across channels , and that’s not a marketing problem. How to Break Down the Silos and Drive More Revenue 1. Your marketing says “exclusive.” You’re Not Losing Bookings Because of Bad Campaigns Your rates are competitive.
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Outsourced revenuemanagement has become a strategic solution for independent and lifestyle hotels that want to grow profitably without building large in-house commercial teams. If you’re a hotelier evaluating your revenue strategy, this is your practical starting point. What Is Outsourced RevenueManagement?
Often considered a dull, technical aspect of occupancy metrics for large chains, hotel revenuemanagement has easily been written off as being just about numbers and pricing. In reality, it is a strategic, creative discipline that can unlock significant value across all types of hotels and operations.
Think revenuemanagement is just for the big hotel chains or that it’s all about jacking up prices? Believe me when I say, as the COO of a revenuemanagement consulting firm, that at least one of the below misconceptions is draining your hotel’s profits faster than a leaky faucet.
As hospitality faces volatile demand and complex market dynamics, AI-powered revenuemanagement systems are evolving to deliver more proactive, data-driven pricing strategies — shifting from reactive models to anticipatory tools that help hotels stay
STAAH has revolutionized Black Rock Hotels’ online booking process by implementing advanced technology solutions that streamline inventory management and synchronize distribution channels. This move has not only helped optimize operational efficiency but also resulted in significant revenue growth for the hotel chain.
In an industry where guests rely on reviews, social proof, and online buzz to choose where they stay, managing how your hotel is perceived can mean the difference between empty rooms and steady bookings. Increased Revenue When travelers research hotels, they trust reviews and ratings. Let’s examine five of these key advantages.
EVT has listed its Sydney CBD property, 525 George Street, for sale, making it the largest mixed-use development to hit the market in the city since the 2022 sale of One Circular Quay. CBRE’s Michael Simpson, Ben Wicks and Tom Gibson are managing the sale via an International Expressions of Interest Campaign.
Yet, many in-house marketers in the hospitality industry are still forcing generic systems to do a very specific job. Thats where niche CRMs (Customer Relationship Management Systems) are stepping in and changing the game. Theyre costing you leads, time, and revenue. Marketing Metrics That Matter Another overlooked win?
Fiji’s hotel market has shown consistent growth and forward bookings indicated continued strength, writes Nick Thompson, Senior Vice President, Hotels and Hospitality. billion in tourism earnings in 2024, and the Ministry of Tourism has established ambitious targets of $4 billion in revenue and 1.25 The sector generated $2.5
Bezla’s proprietary, Provisionally Patented Hotel RevenueManagement Application provides our hotel owners with a competitive edge. Bezla’s hotel revenuemanagement experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Atura Adelaide Airport has expanded its key count by 28 with the addition of smaller room types as EVT looks to maximise assets to drive revenue. Snuggy Plus, Atura Adelaide Airport “Atura’s new rooms represent our commitment to innovation in meeting the diverse needs of our guests,” said EVT Group General Manager Operations, Callum Kennedy.
With most hotel markets facing uncertainly, if not a softening in transient demand, now is a perfect time for Revenue Generation Managers to help their hotel’s operations leaders focus on generating even more revenue from the transient segments. Here are some opportunities and corresponding action steps.
For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity. However, a lot of hoteliers still lack access to the right distribution network to respond to this demand and capture a lucrative market. How do SiteMinder and Blueground work together?
Prior to entering Parliament in 2008, Louise was self-employed as a project management consultant. She also held directorships in a number of trusts and companies involved in property, tourism, management, and consulting. The Aotearoa General Managers’ Outlook will discuss expectations for 2025 and beyond.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
Formerly Group General Manager of Operations at Heritage Hotel Management, Nicholson is an accomplished tourism executive with over 20 years of international experience across the hotel, airline, and cruise industries. Based in Auckland, Nicholson joins the Accor Pacific commercial team under the leadership of Anne Gill. “Her
By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” said John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto.
Bezla’s proprietary, Provisionally Patented Hotel RevenueManagement Application provides our hotel owners with a competitive edge. Bezla’s hotel revenuemanagement experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
We spoke with Rodolfo Romo , Online Hotel Manager , who leads the chain’s digital strategy. Once SiteMinder was in the picture, they managed to centralise all booking channels in one platform using SiteMinder’s channel manager. This has helped the team develop strategies to attract new markets and boost growth.
Skift Take: In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Reactive intermediaries contribute to parity loss but act in tandem with others, reflecting broader market pressure. In the revamped version of the WPM — the June edition is more than a diagnosis — it’s a strategic tool for revenue and distribution teams to focus efforts on Disruptive players, where action is urgent.
Bezla’s proprietary, Provisionally Patented Hotel RevenueManagement Application provides our hotel owners with a competitive edge. Bezla’s hotel revenuemanagement experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Get My Free Audit Should My Hotel Use Mobile Marketing?
HotelData.com’s inaugural report, the 2025–2026 Budget Planning Guide, provides critical insights into labor costs, revenue performance and profit margins to help hotel owners, operators and investors develop more accurate, data-driven budgets for the year ahead. Resorts: $123.60 Overall labor costs averaged +6.6% Resorts: $123.60
To learn more about how the hotel has evolved and embraced technology, we spoke with Margarita Pérez , General Manager at Casa Salles. Connectivity and operational challenges required a smart solution Before implementing SiteMinder’s technology, Casa Salles faced several distribution management challenges.
The integration will enable hotel and pub groups using Profitroom to access ResDiary’s intuitive restaurant management system, all within a single platform. It helps fill tables during off-peak times, maximising restaurant occupancy and revenue.
Duetto, the world’s leading revenuemanagement software provider for the hospitality industry, and The Hotels Network (THN), a Lighthouse company and the leading direct growth platform for hotels, today announced a strategic partnership that empowers hoteliers to boost direct bookings and optimize marketing spend.
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.
As a newcomer to the competitive Greek resort market, Ella Resorts understood from the outset the importance of embedding a data-driven revenue strategy to support its rapid growth and diverse property portfolio. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
40% increase in direct bookings for Cove Bay Hotel with STAAH’s powerful channel management and tools. But while the walls may be historic, the way the hotel manages bookings is anything but old-fashioned — thanks to STAAH. The STAAH Channel Manager provided the flexibility and real-time updates the team needed. The Results?
Its inaugural report, the 2025–2026 Budget Planning Guide , delivers critical insights on labor costs, revenue performance, and profit margins to help hotel owners, operators, and investors build more accurate, data-driven budgets for the year ahead. Revenue Performance RevPAR underperformed budget expectations in H1 2025: Actual: $105.12
Pro:Centric+ enables easy and seamless integration of third-party services and simplifies installation and management—requiring far less technical expertise. This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors.
The beachside hotel is operated by franchisees, Chris and Olivia Taylor, who also operate First Light Mooloolaba on the Sunshine Coast, and previously managed Hervey Bay’s Oceans Resort and Spa, both positioned within the Ascend brand. Choice makes that happen on a global scale,” Chris added.
On the latest episode of Back of House Banter , GuestRevu’s Amy Branford sat down with Rodica Buzescu, Group Product MarketingManager at Booking.com , and Lee-Anne Singer, Marketing Director of the Singer Group and Chairperson of FEDHASA Western Cape, to unpack what’s changed, why it matters, and how hoteliers can adapt.
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