Up Hotel

SEPTEMBER 7, 2021

Maximise profitable direct revenue By working to a ‘direct first’ ethic, your hotel can benefit from receiving more direct bookings and won’t lose out to the OTAs (Online Travel Agents). Did you know that OTAs can take commissions of between 15-35% of each booking made through their booking engines for your hotel?

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

BCV

JUNE 14, 2022

They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets. How is Metasearch Different Than Online Travel Agencies (OTAs)?

Consumer 52

Consumer ROI KPI OTA 52

SiteMinder

OCTOBER 9, 2023

Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable. Improving hotel KPIs Hotel KPIs help you evaluate whether your strategy is working and also give your whole team something to focus on and drive towards on a day-to-day basis.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

Experience Hotel

JUNE 14, 2024

Dans un paysage où les Online Travel Agencies (OTAs) gagnent du terrain, les hôteliers se retrouvent souvent à rechercher des moyens pour optimiser leur indépendance, améliorer la personnalisation de leurs services, et ultimement, accroître la fidélisation de la clientèle.

OTA 52

OTA Services Upsell Market 52

Travel Media Group

OCTOBER 23, 2024

And I think that’s really sort of industry standard where we get a metric or a KPI, we sit on that, we manage to that. And in some ways you sort of lose like what that KPI is for. So you’re sort of like almost the purpose for your improvement of a KPI is the KPI. Instead of for what the KPI was originally for.

KPI 52

KPI Digital Marketing Travel Market 52

Hotelogix

JANUARY 29, 2025

Channel manager integration : Keep Online Travel Agencies (OTAs) and your booking system in sync without effort. Channel Management Tools Simplified distribution across OTAs and direct channels Central inventory control : Change all channels from one screen. It's like your hotel's own superhero squad!

Management 58

Management Hospitality Hotels Services 58

SiteMinder

DECEMBER 7, 2023

There’s no single KPI that perfectly describes how effective your rate management is. Distribution channel analysis : Understanding which distribution channels (like OTAs, direct bookings, travel agents) are bringing in the most revenue and at what cost is essential for rate management.

Management 59

Management Average Daily Rate Occupancy Revenue 59

Xotels

APRIL 3, 2024

The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. OCC= Rooms Sold / Rooms Available ADR ( A verage D aily R ate), it is a KPI used to calculate the average price or rate for each hotel room sold for a specific day.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

MARCH 22, 2023

And we just need to be more mindful of that, that OTA customer who’s coming in or that person who’s coming in for the weekend is also coming in to work and we need to target them that way in our marketing efforts. So you don’t quite understand who that customer is. Ryan Embree: Yeah, I I love that term as well.

Hospitality 98

Hospitality Services Business Digital Marketing 98

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97