Cloudbeds

MAY 8, 2024

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. Instead of a time machine, you need data on your hotel’s booking performance from your property management system. What is booking performance?

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Hotelogix

MAY 16, 2024

This can be daunting, but leveraging the right technology can transform your hotel into a streamlined, guest-centric, and profitable establishment. Top 5 Tips on How to Improve Efficiency in Hotels  1. Pro tip: Implement a Hotel PMS that is easy to use.

Operations 52

Operations OTA Hotels Revenue 52

Catala Consulting

JANUARY 18, 2024

In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. This article explores the top trends in hotel revenue management, yield management, and revenue management in the UK, offering insights and strategies for hotel professionals.

Revenue Management 52

Revenue Management Revenue Management Market 52

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. This article delves into why and how hoteliers should embrace experimentation, the test-and-learn approach, and continuous innovation to stay competitive and successful.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Catala Consulting

MAY 17, 2024

However, an often overlooked element in this equation is the role of hotel reception staff. This blog post explores how hotel reception staff influence revenue management and why their role is pivotal in the overall financial health of a hotel.

Revenue Management 52

Revenue Management Revenue Management Upsell 52

Inn Quest

OCTOBER 17, 2023

This is why our guide discusses how to avoid overbooking in hotels. As is known, overbooking can be a delicate issue for hotels, as it causes disgruntled guests who are unable to check into their rooms. Hotel Overbooking: Concerning or Not? Hotel overbookings are concerning but not uncommon in the industry.

Overbooking 88

Overbooking Cancellation Forecasting Occupancy 88

Hotel Speak

MARCH 13, 2024

The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. What is distribution strategy? Why is a distribution strategy important?

Global Distribution System 79

Global Distribution System Retail Shopping Consumer 79

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. We will explore the ways to identify and engage luxury consumers, with a specific focus on affluent customers who are seeking high-end products and experiences.

Consumer 85

Consumer Branding Market Research Market 85

Cloudbeds

APRIL 23, 2024

From conferences to weddings and production crews, securing group business is a surefire way for hotels to fill occupancy months in advance. But how can you win more group business ? In this article, we explore strategies for how hotels can win more RFPs in 2024. What is an RFP?

Business 52

Business Events Hotels Sales 52

Xotels

APRIL 3, 2024

XOTELS – Revenue Management eBook In the first chapter of this eBook, we will go over the definition of what is revenue management in the hotel and hospitality industry. Everything will be explained from the fundamentals of revenue management to more advanced practices and strategies.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

MAY 24, 2023

Market insights can provide a comprehensive understanding of market trends, guest preferences and industry dynamics. STAAH MAX users can analyze market insights and make informed decisions. Let’s find out how? If you are a STAAH MAX customer you can avail this feature via your extranet.

Market 80

Market Marketing Cancellation Accommodation 80

Cloudbeds

MAY 15, 2024

Rate parity is a common practice in hotel revenue management. On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. What is rate parity?

OTA 52

OTA Hotels Revenue Management Revenue 52

Catala Consulting

NOVEMBER 18, 2023

Introduction This new focus acknowledges that while revenue is crucial, it is the profitability that ultimately determines a hotel’s financial health and success. Hotels used historical data and simple forecasting methods to set room rates, often focusing on short-term gains.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 88

Hotels Accommodation Target Marketing Business 88

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty. What is a hotel CRM?

Upsell 52

Upsell Hotels Sales Market 52

AskSuite

JULY 20, 2023

The success of a hotel hinges on more than just its architecture and impeccable service, it’s about managing all moving pieces efficiently. Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities….

Management 52

Management Business Upsell Marketing Strategy 52

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Inn Quest

SEPTEMBER 12, 2023

From the moment a guest walks through the doors until their departure, every aspect of their stay is carefully curated through the lenses of hotel operating systems and the adept oversight of a hotel operations manager. This intricate process encompasses a plethora of components that intertwine to create a symphony of hospitality.

Operations 88

Operations Management Revenue Revenue Management 88

Cloudbeds

APRIL 9, 2024

Modern technology providers, like Cloudbeds, have acknowledged the inefficiencies caused by legacy systems and have introduced a new standard in hotel technology – a unified, cloud-native platform backed by an open API that fundamentally reimagines the essence of great hospitality. What is an API?

Upsell 52

Upsell Revenue Management Operations Revenue 52

Cloudbeds

APRIL 2, 2024

The most effective distribution strategies in the hospitality industry are dynamic. From managing hundreds of rate plans across multiple channels to crafting highly segmented and tailored marketing campaigns, hoteliers need the right tools to execute their strategies effectively. What is a hotel CRS?

Revenue Management 52

Revenue Management Occupancy Revenue Hotels 52

MediaBoom

AUGUST 15, 2023

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position.

Market 83

Market Marketing Hotels Cost Per Click 83

SiteMinder

OCTOBER 16, 2023

Pricing intelligence, also known as rate intelligence, is a way for hotels to optimise their pricing and profitability. It’s an essential part of a successful revenue management strategy and is implemented via the use of data and pricing intelligence tools. Table of contents What is pricing intelligence software?

Forecasting 59

Forecasting Revenue Management Revenue Hotels 59

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

eZee Absolute

SEPTEMBER 11, 2023

Arjun was a hotelier now and I, knowing how difficult it was to make money in today’s market, joked about how his childhood dream of getting rich was now out of the question. But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! Dynamic Pricing Strategies was his magic trick!!

Revenue 59

Revenue Hotels Revenue Management Occupancy 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 80

Market Marketing Travel Email Marketing 80

Little Hotelier

AUGUST 24, 2023

Competitor based pricing, or competition based pricing, is a strategy in which a hotel’s room rates are influenced by the room rates charged by competitors. Competitor price intelligence isn’t the only factor considered in a competitor-based pricing strategy, but it is the main one.

Hotels 52

Hotels Revenue Market Marketing 52

Inn Quest

OCTOBER 3, 2023

The hospitality industry is a highly dynamic field, and hotels are constantly looking for ways to improve the client experience and streamline their processes. This blog explores how integrated solutions play a pivotal role in simplifying hotel payment processes and why they are crucial in today’s competitive landscape.

Hotels 88

Hotels Overbooking Marketing Strategy Revenue Management 88

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? What is hotel advertising, and how is it different from standard hotel marketing?

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Hotel Business

APRIL 1, 2024

By Hooman Shahidi The electric vehicle (EV) market in the U.S. Despite the fact there are more electric vehicle models available than ever before, a recent study revealed that just 26% of hotels have installed EV chargers on their property. has surged in recent years, and EV sales surpassed one million units in the U.S.

ROI 75

ROI Revenue Consumer Operations 75

SiteMinder

SEPTEMBER 10, 2023

What is a hotel budget? A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. The budget also accounts for all types of expenses, including operational costs, capital expenditures, and marketing budgets. Why is a hotel budget important?

Revenue Management 59

Revenue Management Revenue Hotels Average Daily Rate 59

Hotel Management

MAY 10, 2023

The Asia-Pacific Hotel Industry Conference and Exhibition (AHICE) drew close to 1500 delegates to Adelaide last week for insightful keynote presentations, evocative panel discussions and invaluable networking opportunities. The conversation quickly shifted to the topic of data collection and implementation within the hospitality industry.

Market 130

Market Marketing Branding Events 130

Amadeus Hospitality

FEBRUARY 28, 2023

Implementation of Amadeus’ Demand360® solution will provide leading international lodging owner-operator, The Ascott Limited (Ascott), with access to forward-looking booking data to enable strategic growth March 1, 2023 – As travel continues to return across the world, hoteliers must consider how to stand out amid increased competition.

Business 59

Business Occupancy Revenue Market Share 59