Hospitality Today

FEBRUARY 13, 2024

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it

ROI 40

ROI Hotel Marketing Marketing Market 40

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

gcommerce

JUNE 25, 2025

What you'll learn: Respond to shifting travel trends with data-driven decisions Boost engagement through website personalization Drive direct bookings with strategic campaigns Optimize metasearch performance and ROI Apply tactics that future-proof your hotel’s digital strategy Watch the recording here or below.

Marketing Strategy 52

Marketing Strategy Market Marketing Travel 52

Up Hotel

DECEMBER 9, 2024

CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotel marketing, enabling properties to target potential guests with precision.

ROI 40

ROI OTA Hotels Cost Per Click 40

Little Hotelier

MAY 19, 2025

Marketing is also a complex and ever-changing discipline even if you had the time, quite a lot of expertise and effort is required to run a truly game-changing hotel marketing campaign. The best will deliver incredible ROI, by securing you more bookings than ever before.

Market 52

Market Marketing Hospitality Digital Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

eHotelier

JUNE 18, 2025

With more than 30 years of experience as a Hotelier representing; Luxury, Full-Service, Boutique, Extended Stay and Limited Service Brands, Mr. Riley has supported and achieved a ROI for the following; Wyndam Hotel & Resorts, Preferred Hotels Group, IHG, Hilton Hotels, Marriott Hotels, Interstate Hotels & Resorts & Hyatt Hotels.

Sales 52

Sales Revenue Management ROI Upsell 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Check out the top email marketing trends for 2024.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eTourism

FEBRUARY 23, 2015

However many marketing goals you've made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let's take a look at som

ROI 52

ROI Market Marketing Hotel Marketing 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Hotel Speak

OCTOBER 4, 2024

To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotel marketing and hotel technology exhibitors. However Olympia is a big ol’ hall and it can be challenging to know where to start.

Revenue 116

Revenue Hotels Market Marketing 116

Hotel News Resource

MARCH 4, 2025

Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotel marketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.

Digital Marketing 45

Digital Marketing Market Marketing ROI 45

eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025.

Market 52

Market Marketing Marketing Strategy Email Marketing 52

Hotel Speak

AUGUST 6, 2024

Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth.

Market 106

Market Marketing Hotels ROI 106

eHotelier

JUNE 17, 2025

Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Consider questions like: What do you want to improve with a CDP? What limitations in your current setup need to be addressed?

Scale 59

Scale Upsell Hotels Hospitality 59

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

APRIL 8, 2025

Benefits of retargeting ads for hotels There are many benefits to incorporating retargeting ads as part of your hotels marketing efforts. While OTAs are an essential part of a hotels marketing and distribution strategy, they shouldnt be the dominant source of bookings. This extends the ROI of all your channels.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter?

Market 98

Market Marketing Hotels ROI 98

BCV

APRIL 11, 2023

Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. Segmenting these into two separate buckets will create a more comprehensive strategy for business and help drive awareness and ROI simultaneously.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Travelboom Marketing

MARCH 21, 2024

The return on investment for email marketing averages 36x, meaning for every $1 you spend, you can expect $36 worth of revenue via bookings, upgrades, or services. For most travel, hospitality, and tourism brands, the ROI is even higher. In addition, non-brand paid search can generate brand awareness and new business.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Tambourine

MARCH 16, 2023

Tambourine’s comprehensive service package for Charlestowne includes: Omni-channel traffic generation Custom, responsive hotel website design and mobile sites Conversion rate optimization Cross-channel ROI tracking “We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was t

Digital Marketing 40

Digital Marketing Market Marketing ROI 40

BCV

APRIL 20, 2025

Hotel marketers need to examine the depth of that engagement, digging deeper than likes alone and focusing on getting their audience to take meaningful action. Engagement Metrics Engagement metrics provide a clearer picture of guest interaction and sentiment. These metrics provide insight into how users interact with your content.

Branding 52

Branding Business Market Marketing 52

Hotel Speak

MAY 30, 2024

More intelligent forecasting and cost control, enabled by technology, is able to help hotels more effectively respond to market changes. Operational efficiencies Implementation of technology should pay for itself, delivering a significant ROI as it improves overall profitability.

Consumer 105

Consumer Forecasting Revenue ROI 105

AskSuite

JUNE 9, 2025

Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?

Operations 52

Operations Hospitality Upsell Sales 52

AskSuite

JUNE 9, 2025

Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?

Operations 52

Operations Hospitality Upsell Sales 52

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). A good budget for PPC for luxury hotels varies, but typically ranges from $5,000 to $10,000 per month.

Intent 97

Intent Hotels ROI Branding 97

eTourism

AUGUST 11, 2010

Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it's a channel that's poorly treated due to our excitement at the extreme ROI potential of soc

ROI 40

ROI B2B Resorts Market 40

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. That’s hotel marketing 101! If this sounds like you, then read on!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

All Things Hospitality

AUGUST 11, 2022

(Source: GRIN ) Marketing with content creators works because of the high amount of trust that social influencers have built up with their following and recommendations from them serve as a form of social proof to your brand’s potential customers. Interested in learning more about Influencer Marketing to grow your social media?

Market 52

Market Marketing Marketing Strategy Consumer 52

Amadeus Hospitality

MARCH 30, 2023

A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotel marketing and guest loyalty.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Little Hotelier

MARCH 28, 2023

Hotel website content is one of the main things that the search engine uses to decide how relevant and authoritative a web page is, and therefore how high it should rank. How to create a hotel content marketing strategy Content marketing should form a key component of your larger hotel marketing strategy.

Market 111

Market Marketing Marketing Strategy Hotels 111

MediaBoom

MARCH 14, 2024

By bidding on relevant keywords related to your hotel and its offerings, your ads can appear at the top of search engine results pages (SERPs) almost instantly. Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. Here’s the impact of influencer partnerships on hotel marketing.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Travel Media Group

DECEMBER 12, 2018

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotel marketing. In saying that, if this is your first time implementing some of these traditional avenues of advertising, I would caution you to really have a system in place to be able to track your ROI. I'm your host, Ryan Embree.

Market 52

Market Marketing ROI Occupancy 52

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. How will we attract our different client target markets and niche guest segments. Email marketing.

Market 59

Market Marketing Hotels Target Marketing 59

gcommerce

NOVEMBER 17, 2023

This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market 105

Market Marketing Branding Consumer 105