eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

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Hotel Marketing Marketing Market Hotels 82

Belza

NOVEMBER 30, 2024

Turning Gen Z Trends into Room Revenue; Boosting Hotel Performance with Targeted Marketing Campaigns | Hotel Marketing

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Hotel Marketing Revenue Market Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

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Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

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Hospitality Target Marketing Occupancy Hotel Sales 98

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

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Management Target Marketing Marketing Strategy Revenue Management 90

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

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MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation?

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

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Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. Back in the day, hotels had a summer rate and a winter rate and they didnt much mind who their customer was or whether they visited on a Tuesday or a Saturday.

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Revenue Management Revenue Market Marketing 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

eZee Absolute

JULY 3, 2024

Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? Instead of just showing ads, Web3 marketing lets guests feel more involved and valued. For example, imagine a guest booking a stay at your hotel. For example, imagine a guest booking a stay at your hotel.

Market 52

Market Marketing Hotels Marketing Strategy 52

Hotel Speak

MARCH 27, 2024

Understanding Hotel Brand Positioning: The Cornerstone of Your Identity Brand positioning goes far beyond a catchy tagline or eye-catching logo. It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests?

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Branding Hotels Market Marketing 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? This includes opportunities to: Broaden your reach.

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Cost Per Click Market Marketing OTA 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Marketing 59

Marketing Market Hotels Target Marketing 59

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Let’s explore the 14 essential steps to creating a legendary hotel brand in 2024: 1.

Branding 98

Branding Hotels Services Market 98

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

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Consumer Branding Market Research Market 98

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Cloudbeds

JUNE 23, 2023

Hotel management can use this information to decide on pricing strategies , promotional campaigns, and service improvements. Additionally, these chatbots can be a powerful lead generation source, converting new leads into customers through follow-up processes or targeted marketing campaigns.

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Upsell Services Hotels Target Marketing 98

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Cloudbeds

MARCH 15, 2023

This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. Direct bookings have become essential to any independent hotel’s distribution mix. Second, you still have to invest in marketing efforts to attract travelers and remain competitive.

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OTA Sales Revenue Hotels 98

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Need help taking your hotel’s metasearch marketing to the next level? Schedule your Metadesk demo today.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

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Hospitality Market Marketing Business 97

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

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Revenue Management Hotels Operations Revenue 98

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

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Revenue Management Revenue Services Management 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. This can only be done by measuring and monitoring the demand of your hotel rooms. Here are the key elements that impact revenue management in hotels: 1.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Top 5 Luxury Hotel Brands Here’s a list of the most luxurious hotel brands for you to check out. billion in 2022.

Branding 74

Branding Travel Services Target Marketing 74

eZee Absolute

SEPTEMBER 13, 2023

The feasibility of these investments depends on the hotel’s financial health and long-term strategy. Target Market Understanding the preferences of your target market is essential. You must be prepared to adjust your strategies based on ongoing feedback and market dynamics.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Without a solid revenue management strategy, a hotel will just get lost in the pile of other hotels – being unable to reach satisfactory visibility and level of business to remain open. Article Summary What is Revenue Management?

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MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

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Hotels Branding Market Marketing 52