AskSuite

JULY 23, 2025

Example: Boutique beachfront hotel in Mykonos | Private villas & infinity pool 2. Use high-intent keywords in your description Think like a traveler: what are they searching for? Missed sales opportunities : Inquiries via Instagram often come from high-intent travelers in the research phase.

Hotels 52

Hotels Branding Travel Intent 52

Hospitality Today

JULY 17, 2025

For hotel marketers, this marks a shift from transactional targeting to influencing high-intent users at the inspiration phase, with dynamic, visual-first content embedded in the search experience. AI reshapes when and how brands reach travelers: Ads are no longer reserved for bottom-funnel, booking-intent searches.

Intent 40

Intent Hotels Travel OTA 40

Hotelogix

DECEMBER 17, 2024

Here’s why a well-crafted brand is essential for hotels: 1.1    More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents). Read More - 5 Commandments to Delight your Hotel Guests 4.

Branding 52

Branding Hotels Marketing Market 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 111

OTA Cost Per Click Hotels Cancellation 111

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Marketing Market 98

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Offering a personalised and optimised experience on your website is one way to make guests feel special, even before they step into your hotel. Price is one of the main reasons guests use OTAs to book.

OTA 96

OTA Intent Hotels Online Marketing 96

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 99

OTA Sales Revenue Hotels 99

Hotel Speak

MAY 30, 2025

These AI-generated responses synthesise content from a wide array of sites media, tourism boards, OTAs, blogs to create a coherent, structured answer. This opens the door for more personalised recommendations, but also means that Gemini needs to be able to find content that is rich, diverse, and relevant to a wide variety of user intents.

Hotel Marketing 65

Hotel Marketing Marketing Market Hotels 65

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Are you new to SEO?

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey.

Travel 52

Travel Intent OTA Forecasting 52

Hotel Speak

DECEMBER 31, 2023

From asking ChatGPT for travel recommendations to accessing AI on OTAs, travelers are looking for ways to speed up the planning process. Other OTAs were quick to follow suit with Expedia’s in-app Chatbot and Booking.com’s AI Trip Planner, which was developed a few months later.

Business 93

Business Travel OTA Intent 93

gcommerce

JUNE 26, 2023

Trivago Trivago aggregates multiple OTAs into 1 channel, including booking.com, Expedia, Priceline and more. Another great option is to help drive the direct booking and cut out the OTAs if you’re present during a search. This metasearch channel is mostly popular in the UK/European travel market.

OTA 52

OTA Intent Marketing Market 52

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. What Are Hotel Bidding Sites? FAQs On Hotel Bidding Q1. Are bidding platforms effective for independent hotels?

Occupancy 45

Occupancy OTA Average Daily Rate Overbooking 45

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Cloudbeds

AUGUST 12, 2024

This is the essence of conversational commerce—a strategy where hotel staff or virtual assistants use guest interactions to gauge purchase intent and make personalized offers based on detailed segmentation. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell.

Hotels 98

Hotels Revenue Management Operations Revenue 98

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

gcommerce

JULY 25, 2023

In-Market Audiences also allows you to target people who have already shown interest in travel plans so that you’re not paying for impressions that are less likely to result in conversions. OTA Bid Modifiers OTA bid modifiers are a way to increase or decrease your bid on a particular site like TripAdvisor, Google Hotel Ads, Trivago, etc.

OTA 52

OTA Marketing Market Hotels 52

Travelboom Marketing

DECEMBER 16, 2022

Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Partnerships can prove valuable in not only gaining referrals but also in other, more niche marketing efforts, like link building (for search engine optimization).

OTA 52

OTA Hotels Branding Marketing 52

Hotelier Magazine

DECEMBER 17, 2024

By Laura Pratt The more a hotel knows about its guests, the better it can entice them to book and the better it can meet their needs on site. This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy.

Revenue Management 52

Revenue Management Revenue Marketing Market 52

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Mauri Berry: Awesome.

Hospitality 97

Hospitality Market Marketing Business 97

Cloudbeds

OCTOBER 21, 2024

Combined with a property’s historical booking patterns and guest demographics, causal AI can understand the causal link between rates, demand, and bookings and recommend a combination of actions, such as reducing rates or implementing marketing campaigns to get a close-to-perfect sell-out. Optimizing discounted rates.

Hospitality 40

Hospitality Revenue Revenue Management Hotels 40

Travel Media Group

NOVEMBER 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So those are the two designers that ultimately created the hotel, the public areas when you come in that grand arrival with the carpet and quite theatrical coming in. And that’s very intentional.

Hotels 96

Hotels Digital Marketing Hospitality Market 96

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? They’re looking for opportunity to capture more market share. I’m your host, Ryan Embree.

Hotels 59

Hotels Market Marketing Travel 59

Xotels

APRIL 3, 2024

In the context of revenue management, the goal isn’t only to sell a room at a low price today with the intention of selling it at a higher price tomorrow. This approach challenges resources to prioritize gathering market information, fostering a proactive rather than reactive stance.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

Travelboom Marketing

AUGUST 3, 2023

OTAs and vacation rental sites round out the top three, though, very far behind search engines. And unfortunately, hoteliers can’t just sit back and expect travelers to start their vacation planning by first visiting a hotel’s website (9.8% Use a landing page for your ads that matches the intent of your ad copy and keywords.

OTA 52

OTA Hotels Travel Branding 52

Catala Consulting

APRIL 10, 2025

And heres the uncomfortable truth for hotel marketers: If your content isnt optimized for AI, your hotel may be invisible. In fact, were seeing hotels that have relied solely on traditional SEO techniques already losing traffic, visibility, and direct bookings. Structure, clarity, trust signals, and user intent are key.

Hotels 52

Hotels Travel Intent OTA 52