Hilton Snaps Up Graduate Hotels in $210 Million Deal: Consolidation Heats Up in Mid-Scale Market
Hotel Speak
MARCH 15, 2024
Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers.
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