This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. What is a Channel Manager?
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. To make this possible having a robust online booking system is really important to help you reach your revenue goals.
This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, GlobalDistributionSystems (GDS), and more. Hotel distribution channels are the different ways hotels sell rooms to guests.
Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. It enables targetedmarketing initiatives and individualized visitor experiences.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
Prioritize direct bookings Direct bookings not only result in lower distribution costs but also allow you to cultivate a loyal customer base. Additionally, implement targetedmarketing campaigns to drive traffic to your direct booking channels, including hotel website and social media page.
Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (GlobalDistributionSystems). This prevents overbooking and rate disparities, enhancing the guest experience.
Connecting to the wrong distribution channels When you connect to online travel agents manually or via a channel manager , it’s still important to do some research. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s targetmarket and brand positioning.
Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and globaldistributionsystems GDS expands your hotel's reach to a worldwide audience. This increases visibility, boosts bookings, and helps hotels tap into new markets.
Connecting to the wrong distribution channels When you connect to online travel agents manually or via a channel manager , it’s still important to do some research. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s targetmarket and brand positioning.
Craft a compelling online presence Your website, OTA listings, metasearch, social media: the greater your online presence, the more business your hotel will win. Use the SiteMinder channel manager to bring all your booking channels together in one portal, for more efficient management.
Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content