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Demand forecasting, rate negotiations, inventory management – stay with us – competitor analysis and pricing strategy can leave even the most seasoned hotelier feeling a little fatigued. It’s a more holistic approach that captures more touchpoints like upselling – pre-stay and at your property – and F&B.
Sales : Converts high-potential leads into booked events and upsells delegates on premium offerings. Revenue Management : Aligns pricing, forecasting, and availability to optimize delegate volume and spending.
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Upsell solutions offer more than just extra revenue; they streamline hotel operations by using real-time data to optimize staffing, forecasting, and resource allocation. Enhancing Guest Engagement and Revenue with Smart The post Beyond Revenue: How Smart Upsell Solutions Improve Hotel Efficiency appeared first on Revfine.com.
One of the main challenges for hotels is creating accurate forecasts in the short, medium, and long term. Accurate forecasting also benefits hotels’ bottom lines in other ways. But traditional forecasting models no longer cut it. Relying on historical data hinders performance since no season is ever identical to the last.
By analyzing real-time market data, booking patterns, and competitor pricing, AI-powered systems can automatically adjust room rates, forecast demand, and allocate inventory across channels more effectively than any human team. This personalization extends to real-time pricing, relevant upsells, and even dynamic content layouts.
Use revenue tech to your advantage Revenue management systems (RMSs) have evolved to provide smarter segmentation and demand forecasting to tighten levels of granularity. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.
Single-solution platforms harness AI to: Analyze booking trends and forecast demand. Identify upselling opportunities to boost revenue. Adopting AI and Automation The future of hospitality lies in AI-driven tools that automate routine tasks and provide predictive insights. Automate housekeeping schedules and room assignments.
These tools use data-driven insights, automation, and forecasting to ensure youre charging the right price at the right time. Heres why it works: Expert strategies: Revenue specialists continuously optimize pricing, distribution, and demand forecasting. Cost savings: No need to hire a full-time revenue manager.
Demand forecasting, rate negotiations, inventory management – stay with us – competitor analysis and pricing strategy can leave even the most seasoned hotelier feeling a little fatigued. It’s a more holistic approach that captures more touchpoints like upselling – pre-stay and at your property – and F&B.
Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Upselling is core to revenue strategy: Upselling tools are no longer optionalâtheyâre essential, helping hotels maximize revenue from existing guests. Olympics 2028.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.
3) ForecastingForecasting is the lifeblood of revenue management. Forecasting in revenue management relies on setting prices based on what you expect the demand to be. You’ve captured the client; upselling helps grow the revenue from them. It’s a way to look into the future with the objective of enhancing the future.
Some RMSs feature forecasting tools that predict future booking trends and optimise your inventory well ahead of time. Upselling and cross-selling Commercial hotel sales strategies should also consider how to maximise the value of every guest, most notably by identifying opportunities to upsell and cross-sell.
During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences.
” I talked about how so few companies measure forecasting accuracy and why that is a mistake. How well a sales person upsells or bundles additional products and services. A while back I wrote about the “ Forgotten Metric. In this post, I’m going to talk about another missed metric. It’s the average deal size.
The first-party data you collect powers smarter remarketing, personalized upsells, and loyalty programs a long-term revenue play. Identify high-performing channels, forecast demand, monitor acquisition cost per booking, and refine your strategy in real time.
Included in this will be key metrics, forecasting models, and trending insights. Improved forecasting: Revenue optimization involves analyzing data on past booking trends, competitor pricing, and market conditions. This allows hotels to forecast future demand and adjust their pricing strategies accordingly.
With the integration of actual data from PVNG, blended forecasts are available throughout the year to manage against budgets, identify trends and track the specific data needed to make changes to your plan. Clap resides in Connecticut with his wife and has two adult children.
Interactive dashboards and visual representations make it easier for revenue managers to make data-driven decisions, identifying revenue trends, tracking performance metrics, and accurately forecasting future demand.
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. This leads to better resource allocation and more accurate forecasts for demand, occupancy, and staffing. sending arrival instructions two days prior to check-in) Booking channel (e.g.,
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. This leads to better resource allocation and more accurate forecasts for demand, occupancy, and staffing. sending arrival instructions two days prior to check-in) Booking channel (e.g.,
With the integration of actual data from PVNG, blended forecasts are available throughout the year to manage against budgets, identify trends and track the specific data needed to make changes to your plan. Clap resides in Connecticut with his wife and has two adult children.
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aids in forecasting demand and resource planning.
Tech gaps hold hotels back Outdated hotel systems limit the ability to cross-sell or upsell non-room offerings. hotel forecast - Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year. Jun 12, 2025 ⢠Hospitality PwC downgrades 2025 U.S.
F&B management has traditionally worked to patterns such as time of day or seasonality, using forecasts to predict and manage costs. More intelligent forecasting and cost control, enabled by technology, is able to help hotels more effectively respond to market changes. Some of these are harder than others to prevent.
âFrom personalized upselling and loyalty programs to efficient events management and diverse partner integrations, OPERA Cloud and its embedded AI workflows empower hoteliers to optimize their operations, delight guests, and ultimately thrive in a competitive market.
Picture a system that displays your hotel's current status and forecasts its future. Predictive Analytics Advanced hotel business intelligence software also has the ability to forecast future trends. Forecasting: Guessing how full the hotel will be and how much money it could make.
Our forecast for all hotels reflects some slowdown in the second half of 2024. However, many operators tend to only forecast out the next three months and likely have not made any significant changes to the forecast for Q4, so we remain cautiously optimistic and continue to dive into the projected performance and adjust accordingly.
âFrom personalized upselling and loyalty programs to efficient events management and diverse partner integrations, OPERA Cloud and its embedded AI workflows empower hoteliers to optimize their operations, delight guests, and ultimately thrive in a competitive market.
Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. ForecastingForecasting involves predicting future demand for rooms. We’ll talk more about forecasting and analysis later. Revenue management strategy 3.
Real-Time Reporting & Forecasting: Access performance metrics and demand forecasts up to 365 days out. By embedding this capability directly into the Visual Matrix PMS, hotel teams can now operate smarter, faster, and with the confidence that every interaction meets todayâs demand for immediacy and personalization.
âFrom personalized upselling and loyalty programs to efficient events management and diverse partner integrations, OPERA Cloud and its embedded AI workflows empower hoteliers to optimize their operations, delight guests, and ultimately thrive in a competitive market.
Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location. Smart upselling becomes effortless when you know exactly what your loyal guests value. Q4: How should loyalty data be used?
Real-Time Reporting & Forecasting: Access performance metrics and demand forecasts up to 365 days out. Flexible Automation: Use Autopilot to apply pricing recommendations automatically or retain manual control when needed. Predefined Segmentation: Leverage preloaded guest segments for faster setup and dynamic pricing.
Revenue management is a crucial aspect of the hospitality industry, focusing on maximizing income through strategic pricing, inventory control, and demand forecasting. Upselling and Cross-Selling Opportunities Effective Upselling Techniques Reception staff are in a prime position to upsell additional services and room upgrades.
Utilize data analytics to forecast demand accurately and adjust prices in real-time. Train your staff to identify and capitalize on upselling opportunities. Enhancing Average Booking Value Increasing the average booking value requires effective upselling and promoting longer stays. Read Also: What is Dynamic Pricing in Hotels?
Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. By tracking occupancy trends, revenue forecasts, and guest preferences, hotels can fine-tune their marketing strategies and improve personalized guest experiences. Manual processes lead to costly errors.
For an effective pricing strategy, you should look to determine your offerings, including: Variety of rates Discounts Your loyalty program offerings Upsell opportunities Slow periods are an excellent time to understand price fences such as advanced purchase, deposit or cancellation policies, as these can be flexed over time.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.
In hospitality, every dollar earned reflects smart planning, sharp forecasting, and responsive pricing, all driven by the Hotel Revenue Manager. STAAH Tip: STAAH SwiftBook is designed for conversion from promo code support to upsell features, it helps you drive more direct bookings. Revenue is never accidental.
It is a holistic endeavour that involves a toolkit of methodologies such as market analysis, demand forecasting, dynamic pricing, personalized segmentation, distribution channel optimization, length-of-stay considerations, upselling, cross-selling, and seamless technological integration.
When a lower demand is forecast, deploying special promotions encourages bookings and evens out revenue. Revenue Management Technology These days, basic forecasting spreadsheets have been replaced by complex hotel revenue management programs capable of analyzing data, identifying trends, and automating tasks.
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