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From fine-tuning hotel marketing campaigns to optimizing distribution in real time, AI is helping hoteliers unlock new levels of efficiency, personalization, and revenue growth. AI in Hotel CRM: Personalization at Scale In the era of one-size-fits-none marketing, AI-enabled hotel CRM systems are a game changer.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Growing revenue from meetings and events requires essential collaboration between Marketing, Sales, and Revenue Management : Marketing : Targets and attracts the right audiences and event types. Sales : Converts high-potential leads into booked events and upsells delegates on premium offerings.
Tools like personalized email marketing, dynamic content on booking engines, and tailored digital advertising can shift focus from pure rate competitiveness to relationship-building and brand engagement. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc.,
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Push a ‘3D2N Getaway’ deal across selected markets in minutes. Know whats working, where to invest, and when to pivot.
Picture a system that displays your hotel's current status and forecasts its future. Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Predictive Analytics Advanced hotel business intelligence software also has the ability to forecast future trends.
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. The result?
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. The result?
F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.
In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?
With more than 300,000 rooms in reach, the partnership sets a new standard for what boutique and mid-market properties can deliverâinstantly, intelligently, and at scale. Jurnyâs platform leverages next-generation agentic AI to act autonomously across the full guest journey.
Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Upselling is core to revenue strategy: Upselling tools are no longer optionalâtheyâre essential, helping hotels maximize revenue from existing guests. Olympics 2028.
These tools use data-driven insights, automation, and forecasting to ensure youre charging the right price at the right time. Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Competitor pricing Are your rates competitive?
Global business-travel spending was forecast to reach US $1.48 The system can also attach upsells like farm-to-table dining or carbon-offset packages during the booking flow. Consistency at scale: update room descriptions with new sustainability features and attach green upsells across every sales channel without extra manual work.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. Clap resides in Connecticut with his wife and has two adult children.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. Clap resides in Connecticut with his wife and has two adult children.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.
Real-Time Reporting & Forecasting: Access performance metrics and demand forecasts up to 365 days out. The collaboration aims to help quick-service and fast-casual restaurants improve customer engagement and loyalty program participation by linking ordering technology with marketing automation.
Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. By tracking occupancy trends, revenue forecasts, and guest preferences, hotels can fine-tune their marketing strategies and improve personalized guest experiences. Manual processes lead to costly errors.
It offers customizable daily cleaning boards organized by zones or room types, supports various clean types, and forecasts housekeeping needs based on reservations. In addition, the hotel property can promote revenue-generating programs, services and amenities, driving upsell and cross sell opportunities.
In this article, well delve into the critical role of AI agents in hospitality, examine their benefits and challenges, explore real-world applications, and forecast what the future holds for this game-changing technology. Personalized upselling and cross-selling opportunities help maximize guest spend.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.
Tech gaps hold hotels back Outdated hotel systems limit the ability to cross-sell or upsell non-room offerings. hotel forecast - Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year. tourism marketing - U.S.
This podcast provides valuable industry forecasts, helping hoteliers anticipate changes in traveler behavior and technological advancements. The podcast also explores data-driven marketing techniques and case studies of successful campaigns. Notable Episode: "The Impact of Cryptocurrency on Hotel Marketing" 5.
Can you create a two-day plan for me, also considering the weather forecast? Applications across industries The global multimodal Al market size is expected to reach $8.4 billion by 2030, with a market growth of 32.3% Imagine you have a new employee working at the front desk of your cozy hotel in the Alps.
In a maturing short-term rental market, everyones got a website. And in a market where everyones trying to outspend or outscale each other, a little invisible efficiency can be your biggest differentiator. Everyones on Airbnb. Everyones running pricing tools, responding to reviews, and emailing guests. Let Track handle the rest.
Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
It offers customizable daily cleaning boards organized by zones or room types, supports various clean types, and forecasts housekeeping needs based on reservations. In addition, the hotel property can promote revenue-generating programs, services and amenities, driving upsell and cross sell opportunities.
It offers customizable daily cleaning boards organized by zones or room types, supports various clean types, and forecasts housekeeping needs based on reservations. In addition, the hotel property can promote revenue-generating programs, services and amenities, driving upsell and cross sell opportunities.
Additionally, they play a key role in ensuring that your hotel responds quickly to potential guests, which is a crucial factor in securing bookings in a competitive market. This kind of automation not only saves time but ensures your hotel remains competitive and profitable, no matter the market conditions.
With Signals, hoteliers can: Forecast demand with 96%+ accuracy up to 180 days out; Receive AI-driven recommendations that outperform competitors by 15% or more; Automate targeted email campaigns to drive repeat guests and direct bookings; Monitor and optimize entire portfolios in real-time with AI performance insights.
In his new role, he will oversee all aspects of the brandâs franchise development strategy, with a focus on new market expansion and both traditional and non-traditional growth opportunities worldwide. PAR Engagement brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform.
With Signals, hoteliers can: Forecast demand with 96%+ accuracy up to 180 days out; Receive AI-driven recommendations that outperform competitors by 15% or more; Automate targeted email campaigns to drive repeat guests and direct bookings; Monitor and optimize entire portfolios in real-time with AI performance insights.
We believe that QSRs ability to drive efficient order flow with proper routing and timing, combined with Crunchtimes inventory forecasting and prep managementâleveraging data insights across the entire restaurant workflowâwill directly impact speed and quality of service for our customers." Every Guest Journey.
PAR Engagement brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform. Connecting marketing, loyalty, and ordering systems into one integrated platform, eliminating data silos and unifying the digital guest journey. Every Guest Journey. and Canada.
Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location. This segmentation allows you to run targeted marketing campaigns that speak directly to each segment’s interests.
Opportunity—but only if you can navigate this red-hot market with the right strategies and tools. 👉 Read Also - Motel vs. Hotel: 7 Key Factors for Smart Travelers The cloud-based PMS market for small and medium hotels is experiencing remarkable growth, with adoption rates increasing by 8.2% annually from 2024 to 2030.
One of the main challenges for hotels is creating accurate forecasts in the short, medium, and long term. Accurate forecasting also benefits hotels’ bottom lines in other ways. But traditional forecasting models no longer cut it. Relying on historical data hinders performance since no season is ever identical to the last.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.
During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences.
3) ForecastingForecasting is the lifeblood of revenue management. Forecasting in revenue management relies on setting prices based on what you expect the demand to be. You’ve captured the client; upselling helps grow the revenue from them. It’s a way to look into the future with the objective of enhancing the future.
Interactive dashboards and visual representations make it easier for revenue managers to make data-driven decisions, identifying revenue trends, tracking performance metrics, and accurately forecasting future demand.
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