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For example, Cloudbeds Intelligence analyzes billions of future-looking data points, including competitor rates, events, holidays, and search information, combined with a property’s own data to understand how every combination impacts profit. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. Passive intermediaries have marginal impact.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price. How is it useful?
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Use AI to track their past bookings and suggest tailored offers, such as room upgrades or access to Songkran-themed events based on their history.
For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly. It is also worth noting that commission isn’t the only cost associated with OTAs. But is this really the case?
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities? Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Global News Suppliers Properties People Events Education Subscribe Log In Suppliers SynXis Concierge.AI supercharges direct bookings and guest engagement with generative AI Posted on 2 hours ago Home Suppliers SynXis Concierge.AI
Capture qualified leads for groups or events, even outside office hours. Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence. check-in instructions, upsells, loyalty offers). Travelers don’t follow business hours.
Calculating EBITDAR: Step-by-step Lets take the example of a hotel that last year generated total revenue (from rooms, F&B, events, and other ancillary sources) of $4,500,000. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. Receive daily leadership insights and stay ahead of the competition.
Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property. Receive daily leadership insights and stay ahead of the competition.
The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. It should be seamless , showing real-time prices and availability.
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How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Integrates with global OTAs and channel managers —ensuring real-time rate updates. Manual processes lead to costly errors.
The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Channel Management System Managing multiple OTAs, your website, and other channels manually?
Technoheavenâs Bed bank solution enables hotel inventory to be distributed across a global network of B2B buyers, including OTAs, travel agents, DMCs, TMCs and more from a single platform. The tablets also drive revenue by upselling dining, spa services, and experiences.
For example, during peak travel periods, an efficient reservations manager using a modern property management system (PMS) can swiftly allocate room blocks for group bookings or special events, maximising occupancy without overbooking. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
Youll avoid the 15-25% commission fees charged by OTAs like Booking.com, Expedia and Airbnb, keeping that significant amount of extra revenue for yourself. Room types & features: Highlight the different room categories and features, with an emphasis on upselling guests to higher priced rooms.
From social channels to online bookings from OTAs and a connected hotel website, before check-in and service, the experience must be integrated or you risk losing guests. Get ready for groups and events. Guests travelling for work or work events are expected to keep mixing it with leisure, so expect a bleisure.
Today, it spans a range of experiences — from smart tech and AR integrations to immersive in-house events and curated local experiences. 👉 Read Also - Hotel Booking Tips: What Travelers Look for in Hotels in 2025 Cultural Events and Workshops Guests love to connect with local culture.
Later this year, brands will also gain AI-powered tools like chatbots for data insights for loyalty, ordering, and developer support, personalized upselling and offers, plus new app-less loyalty and payment features, including wallet passes, QR codes, and auto-reloading gift cards.
For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app.
Later this year, brands will also gain AI-powered tools like chatbots for data insights for loyalty, ordering, and developer support, personalized upselling and offers, plus new app-less loyalty and payment features, including wallet passes, QR codes, and auto-reloading gift cards.
Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form News Briefs Most recent 6/9/2025 PAR Introduces Guest Engagement Cloud PAR Technology Corp.
Another hotel offering in-house events saw 20% of bookers add an event Add-on as part of their stay. Another hotel offering in-house events saw 20% of bookers add an event Add-on as part of their stay. The post Upsell With Personalised Add-ons appeared first on Bookassist The Direct Booking Expert.
Often, they are built around particular themes, such as the season, a local event, or a holiday (e.g. Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. What are hotel promotions?
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. Consider offering weeknight rates, promo codes for special events, or loyalty discounts for repeat customers.
This expectation relies on understanding your hotel’s occupancy data, revenue, room rate and average spend per room for the last couple of months and in the same period the previous year, as well as looks at demand and events. You’ve captured the client; upselling helps grow the revenue from them.
Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.
According to De Ponga, hotel software solutions such as channel managers and revenue management systems (RMSs) have democratised the practice, owing to the rise of online travel agencies (OTAs). “I I can’t imagine our job without a channel manager given all the OTAs out there. RMSs allowed us to go deeper in analysis,” De Ponga shares.
Promote and upsell activities easily with Little Hotelier Little Hotelier’s direct booking engine lets you sidestep OTA commission fees while increasing the value of every reservation. By upselling guests with paid activities as part of your custom booking process. Take a themed event or party as an example.
At a time when hotels are managing multiple booking channels, facing price wars on online travel agents (OTAs) , and dealing with fluctuating demand, the Revenue Manager becomes the nerve centre for strategy. Managing them efficiently across OTAs ensures maximum visibility and results. Why Is the Revenue Manager So Important?
Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Event-Based discounts: Offer special rates during local or global events or holidays. Example: Festival special, book during the event and receive a 15% discount. OTAsOTAs are a double-edged sword.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.
Encourage direct website bookings, sidestep OTA fees, enjoy greater freedom when developing your discount strategy. Loss leader rooms can also become profitable through upselling and cross-selling. Discounts for guests who book direct. It’s easy with Little Hotelier. Learn more Why is discount pricing used in hotels?
For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. Your PMS should simplify day-to-day tasks by connecting all your systems—whether it’s handling guest check-ins, updating pricing in real-time, or syncing with OTAs.
From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice. Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Pawarisa said the key to this is creating authentic connections.
Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Train your staff to identify and capitalize on upselling opportunities. Enhanced online presence: List your property on multiple popular and leading OTAs and travel websites.
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