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If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Personalised Offers : Today’s travelers respond well to targeted perks like birthday discounts, returning guest rates, or room preferences remembered. This is your golden moment. How is it useful?
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. For example, targeting people looking for a local getaway during shoulder seasons or offering special deals to business travelers for repeat bookings.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. These trends indicate that hotel marketing in 2025 is centered on connection, convenience, and creativity.
Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. A future-proof hotel spreads its presence across OTAs, metasearch engines, global distribution systems (GDS) , and even niche travel platforms. Hotels must stay curious and responsive.
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and emailmarketing.
In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Avid travelers want consistency and great service.
With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. For Travel and Tourism Travel brands thrive on creating destination-focused content that inspires wanderlust.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and emailmarketing.
The process of creating and selling unique experiences is called experience marketing. Here are some tips on creating unique experiences that elevate your brand and delight guests: Know thy guest Chances are, you have some concrete data on what kind of traveler seems to prefer which property (or property type). Build a guest persona.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. This dominance comes at a cost.
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.
Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail: What Are Online Travel Agencies?
Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option.
Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests.
Dans l’univers en perpétuelle évolution de l’hôtellerie, les OTA (Online Travel Agencies, ou agences de voyage en ligne en français) sont devenues des acteurs incontournables. L’Exhaustivité des informations Les OTA misent sur l’exhaustivité et l’accessibilité de leurs contenus.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.
What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. Google has dived into its search data further to extend these micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing. And it doesn’t end there.
OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. As a result, hoteliers can proactively engage with guests who book through OTA platforms, even prior to their arrival.
Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of emailmarketing it keeps your hotel relevant, memorable, and approachable.
With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.
McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.
Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Re-engage via remarketing and targeted emailmarketing. Follow this easy guide to ramp up your direct bookings. Show packages, but not 10!
What are travel packages? Travel packages bundle together multiple elements of a trip into one simple offer. Instead of guests booking accommodation, activities and extras separately, a travel package wraps them into a single, appealing price. When demand dips, a compelling offer can be the push travellers need.
A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, emailmarketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.
Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.
OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.
SEO and Content Marketing: Improve your search engine ranking through effective SEO strategies. Focus on local SEO to attract nearby travelers. Regularly update your blog with engaging and relevant content, such as travel guides, hotel features, and local events. Tip: Optimise your Google My Business (GMB) listing.
More than half of travellers begin their planning with more than one destination in mind, and even in the week leading to a booking decision there are still multiple destinations under consideration. This makes it clear that choosing a destination is a time-consuming process for a traveller and one that draws on many different resources.
But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms. As OTAs appeared at the end of the 1990s and started to undercut hotels’ rates, rate parity clauses were extended to them, too.
Whether the bookings are via OTA or direct channels, everything happens quickly, accurately and automatically. Little Hotelier’s emailmarketing system automatically sends booking confirmations and thank-you notes to guests. human error is greatly reduced.” Technology has definitely made our lives much easier.
Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included.
This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.
According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. So, emphasize your competitive advantages!
Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. C’est souvent sur les OTAs que les visiteurs vous découvrent, et il est donc important d’y être de façon efficiente. Si nous ne pouvons pas lutter contre ça, nous pouvons en tirer parti !
Define Your Target Audience: To create an effective marketing campaign, it’s crucial to understand your target audience inside out. Consider the age, location, interests and travel preferences of your ideal guests. According to a study by Skift, 79% of travellers conduct online research before making a hotel reservation.
Explore less expensive avenues, such as social media or emailmarketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. Social Media Has No Return The belief that there isn’t necessarily a gain from social media marketing is misleading to marketers.
Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With EmailMarketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 emailmarketing trends for 2023. Why are you special?
The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.
Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies. Target market: Define your ideal guest profile, including their demographics, interests, and travel habits.
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