MediaBoom

JUNE 30, 2025

Responsive Website Design When developing your hotel mobile marketing strategy, the first thing to consider is booking. Is your website equipped with an online booking process quick and easy on both desktop and mobile so that you can properly compete with Online Travel Agencies (OTAs)? If not, that is step one.

Market 53

Market Marketing Digital Marketing Hotels 53

Hospitality Tech

JUNE 30, 2025

6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and email marketing.

Services 52

Services Scale Hotels OTA 52

MediaBoom

DECEMBER 20, 2024

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. Learn how to elevate your email marketing.

Market 52

Market Marketing Hospitality ROI 52

TravelNet

MARCH 19, 2025

Assuming youve been quietly accumulating email subscribers over the years, this is where those leads can really start to pay off. Direct bookings offer better margins for you while guests pay the same as or less than the OTAs. Plus, each successfully delivered email improves the chances of them seeing the next one.

Market 52

Market Marketing Shopping Operations 52

gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

Cost Per Click 52

Cost Per Click Marketing Strategy Hotels Market 52

STAAH

JUNE 11, 2024

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA 109

OTA Shopping Occupancy Overbooking 109

Travelboom Marketing

MARCH 21, 2024

Paid Search Advertising Paid search, or pay-per-click (PPC) ads, allow marketers to reach a broad customers base, that may or may not know about your brand. This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Experience Hotel

JANUARY 17, 2024

Dans l’univers en perpétuelle évolution de l’hôtellerie, les OTA (Online Travel Agencies, ou agences de voyage en ligne en français) sont devenues des acteurs incontournables. L’Exhaustivité des informations Les OTA misent sur l’exhaustivité et l’accessibilité de leurs contenus.

OTA 52

OTA Market Marketing Email Marketing 52

STAAH

AUGUST 29, 2023

Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 104

OTA Email Marketing Marketing Strategy Market 104

Experience Hotel

APRIL 7, 2023

Vous vous demandez pourquoi vous payez tant de commissions OTA ? Dans cette Master Class, je vais vous expliquer comment les OTA ont réussi à détourner insidieusement votre relation client et pourquoi cela a fini par vous faire payer 54 % de commissions supplémentaires. Reprenez le contrôle de vos bénéfices !

OTA 52

OTA Email Marketing Marketing Market 52

Experience Hotel

FEBRUARY 7, 2024

Abordant le rapport dynamique et parfois complexe entre les agences de voyage en ligne (OTA) et les hôteliers, notre série d’articles se penche sur cette relation pivotale qui façonne l’industrie hôtelière actuelle. Les OTA sont-ils les ennemis des hôteliers ?

OTA 52

OTA Email Marketing Market Marketing 52

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. It is a great way to nurture past guests.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Experience Hotel

SEPTEMBER 6, 2022

Cela fait plusieurs années maintenant que les OTAs ne donnent plus aux hôteliers accès aux mails de leurs clients. Pourquoi récupérer les mails de vos clients OTAs ? Comment récupérer les mails de vos clients OTAs ? Tout est dans le titre ! En revanche, ils fournissent des “Alias” au format “@guestbooking”, etc.

OTA 52

OTA Services Email Marketing Marketing 52

Experience Hotel

FEBRUARY 22, 2019

Roberto (hôtels Chouette et Le Sénat ) m ’a demandé « Comment faire pour récupérer un maximum d’adresses e-mails de la clientèle OTA ». Notre rubrique « La question des hébergeurs » continue… Voici la deuxième vidéo ! Je lui réponds aujourd’hui et vous en fais tous profiter bien sûr.

OTA 52

OTA Email Marketing Marketing Market 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Sales Revenue Hotels 98

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Market Marketing 40

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

Experience Hotel

OCTOBER 19, 2017

Après des années de travail sur les OTA, je peux aujourd’hui mettre à jour les nombreuses astuces qu’ils utilisent et qui affectent directement les bénéfices de votre hôtel. Les OTA ont des budgets pratiquement illimités et vous écrasent de leur puissance. Ces astuces sont bien plus que de simples “trucs”. Ce sont vos revendeurs.

OTA 40

OTA Services Email Marketing Revenue 40

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored. Dive into email marketing to create exclusive flash sales that captivate your audience.

Email Marketing 103

Email Marketing Upsell Marketing Strategy OTA 103

Hotelogix

SEPTEMBER 22, 2024

Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail:  What Are Online Travel Agencies?

OTA 52

OTA Business Travel Email Marketing 52

STAAH

MAY 2, 2023

The booking can be via an OTA, your website or other travel companies. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Make sure your website is findable on the world wide web, i.e. search engine optimisation (SEO) and paid search marketing.

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

STAAH

SEPTEMBER 12, 2023

Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Re-engage via remarketing and targeted email marketing. Follow this easy guide to ramp up your direct bookings. Show packages, but not 10!

OTA 104

OTA Hotels Email Marketing Market 104

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Experience Hotel

NOVEMBER 30, 2020

Je vous propose plutôt de profiter de cette période creuse pour vous concentrer sur l’avenir et pour vous former sur un enjeu capital de notre secteur, via ma nouvelle Masterclass : Comment baisser de 54 % vos commissions OTA, en 15 minutes par jour ? Vous vous demandez pourquoi vous payez tant de commissions aux OTA ?

OTA 52

OTA Email Marketing Marketing Market 52

Little Hotelier

DECEMBER 4, 2023

Whether the bookings are via OTA or direct channels, everything happens quickly, accurately and automatically. Little Hotelier’s email marketing system automatically sends booking confirmations and thank-you notes to guests. human error is greatly reduced.” Technology has definitely made our lives much easier.

Email Marketing 52

Email Marketing Accommodation OTA Shopping 52

Little Hotelier

OCTOBER 8, 2024

This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.

OTA 52

OTA Services Revenue Occupancy 52

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Email Marketing: Leverage your existing customer database for targeted email marketing campaigns.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 People still send and receive just as many emails as ever. Of course, email marketing for hospitality and tourism is a valuable part of your campaign. You can rely on email to incentivize bookings and purchases.

Tourism 105

Tourism Market Marketing Hospitality 105

Amadeus Hospitality

MAY 20, 2024

Challenge Before 2021, the resort faced rate parity issues, where prices for similar rooms varied across different platforms, including OTAs and third-party channels. The Amadeus sales team noticed a decrease in direct bookings from metasearch and an increase in bookings from OTAs, which did not align with the balance desired.

Revenue 59

Revenue OTA Resorts Email Marketing 59

Experience Hotel

JULY 15, 2022

Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. C’est souvent sur les OTAs que les visiteurs vous découvrent, et il est donc important d’y être de façon efficiente. Si nous ne pouvons pas lutter contre ça, nous pouvons en tirer parti !

OTA 52

OTA Email Marketing Services Market 52

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff? Merchant model.

OTA 52

OTA Cost Per Click Revenue Market 52

MediaBoom

MARCH 14, 2024

Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Sending these messages immediately after their stay Here’s how email marketing can be leveraged effectively in the hospitality industry.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Experience Hotel

OCTOBER 22, 2024

Les campagnes marketing automatisées se révèlent être une solution efficace pour atteindre cet objectif. Elles permettent non seulement d’établir une relation directe et personnalisée avec les clients mais aussi de réduire la dépendance aux OTAs et leurs commissions.

Market 52

Market Marketing OTA Email Marketing 52