STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Feel free to write to us at marketing@staah.com

Digital Marketing

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA

Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Marketing

Up Hotel

AUGUST 21, 2023

One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry.

Marketing Strategy

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Let’s explore some game-changing strategies that can propel your hotel towards a higher share of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored.

Email Marketing

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let Mediaboom guide you. Schedule Your Free Consultation 6.

Resorts

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Leverage the power of OTAs and metasearch. Have you heard about it?

Online Marketing

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

Email Marketing

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 People still send and receive just as many emails as ever. Of course, email marketing for hospitality and tourism is a valuable part of your campaign. You can rely on email to incentivize bookings and purchases.

Tourism

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Integrating them into a comprehensive marketing strategy ensures maximum reach and impact.

Hotel Marketing

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Christmas).

Hotel Marketing

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. So, emphasize your competitive advantages!

Marketing

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Marketing

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels.

OTA

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. The symbiotic relationship The symbiotic relationship between revenue management and metasearch is where the magic happens.

Revenue Management

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. All Revenue is Good The illusion that all revenue is good is an irresponsible idea for hotel marketers to accept.

Hotel Marketing

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Now you will be able to monitor them at any stage in the guest life cycle! This is where your marketing strategy comes back into play. Below is a complete list, from start to finish.

Marketing Strategy

Little Hotelier

SEPTEMBER 22, 2024

Pub marketing is crucial for small operators because it helps drive foot traffic and creates a sense of excitement that can enhance the overall guest experience. A well-executed pub marketing strategy can make your pub a local hotspot, drawing both hotel guests and locals and incentivising overnight stays.

Marketing

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business

Xotels

AUGUST 15, 2022

Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0. Are there any travel agency channels or forums out there that can help you attract these customer target markets? What is your approach to protecting your hotel from brand hijacking by OTA? Banner advertising.

Marketing

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. This includes email marketing initiatives or satisfaction surveys.

Marketing

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations

MediaBoom

AUGUST 5, 2024

Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.

Yield Management

Hotelogix

OCTOBER 18, 2023

Your hotel invests in various marketing channels, such as online advertising, social media campaigns, search engine optimization (SEO), and email marketing. Sales and Distribution Costs 📙 Your hotel often collaborates with online travel agencies (OTAs), travel agents, and tour operators to reach a wider audience.

ROI

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.

Yield Management

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.

Yield Management

Travel Media Group

MARCH 1, 2023

I mean, you think about most of the places that your hotel has data, so your brand, if you’re, if you have a brand or your website OTAs, even places like TripAdvisor, and Google, it’s a lot of static information rates and availability your images from hopefully recent, but probably from a while ago. Jason Lee: A hundred percent.

Hotels

Little Hotelier

APRIL 14, 2025

Learn more Why small hotels should market to tourists Small hotel owners can no longer rely on listings alone. The level of competition on OTAs is becoming so great that your hotel risks getting lost in the noise, particularly with bigger players simply paying to push their listings up the results page. Technology is your friend here.

Marketing

TravelNet

APRIL 10, 2025

In the STR space, the profusion of options has driven down nightly rates and occupancy levels, forcing property managers to rethink their marketing strategies. Optimize Your Listing for Maximum Appeal Optimized listings are the low-hanging fruit of any strategy designed to help you stand out. One size does not fit all.

Marketing