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Conversation is much more pleasant than interrogation. This is important for an effective coach to remember because after two or three questions, a salesperson is going to feel like they are being attacked. This is also true for prospects.
As a business, brand awareness is one of the most important endeavors that you could. The post How To Improve Your Hotels Brand Awareness appeared first on Are Morch, Digital Transformation Coach.
The role of social media in managing your online reputation is increasingly important. As more and more people turn to social media to share their thoughts and opinions, it’s vital to have a strong presence on these channels. By being aware of social media’s role in reputation management , you can take steps to protect your image and maintain an excellent public persona.
As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location ? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business and guest profile. Primary amongst them is Google Trends – a free analytics-measuring tool that allows users to tailor searches for relevant terms and phrases and monitor SEO
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Since the dawn of time, hotels have been trying to convince customers to visit them. The post 6 Brilliant Video Marketing Ideas For Hotels appeared first on Are Morch, Digital Transformation Coach.
A hotel business is built around hospitality, and generally spans across several sectors of the hospitality industry. Like all industries, the key to being successful starts with knowing the industry inside out. From industry fundamentals to the latest technology, trends and tips, here we run through everything you need to know about the hospitality industry today – all from your unique perspective as a hotelier.
A hotel business is built around hospitality, and generally spans across several sectors of the hospitality industry. Like all industries, the key to being successful starts with knowing the industry inside out. From industry fundamentals to the latest technology, trends and tips, here we run through everything you need to know about the hospitality industry today – all from your unique perspective as a hotelier.
Independent luxury hotels in UK and Ireland that use STAAH technology to link them to online hotel booking sites around the world now have a new avenue to attract guests with Offpeakluxury.com now connecting to STAAH. Established in 2003, Offpeakluxury represents more than 200 carefully selected luxury British and Irish hotels and handling tens of thousands of bookings.
Winter is the perfect time for leisure travel. From skiing to snowmobiling to sitting in front of a crackling fire watching the flakes fall, your cup of hot chocolate runneth over. But with so many places to go, how do you choose the right location? It really comes down to what you’re after. While some people can’t wait to dive into winter activities, others would rather trade their ski poles for hiking poles.
Strategic decision-making is crucial for hotels to continue growing. If you are wondering where to start, look no further than the traditional SWOT analysis for hotels: this tool is key to understanding your business, relative to the competition. Performing a SWOT analysis focuses your attention beyond immediate needs and enables you to take strategic action for your hotel business.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Comment récupérer les adresses e-mails de vos clients ? Élément majeur de votre base de données client, connaître les e-mails clients vous permet de garder le contact avec eux même après leur départ. Vous pouvez ainsi leur faire des suggestions pour qu’ils reviennent dans votre entreprise, leur proposer à la vente des services ou produits supplémentaires pour augmenter votre prix moyen, etc.
A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one. The post 10 Common Pitfalls of Loyalty Programs for Independent Hotels appeared first on trivago Business Blog.
Sydney, Australia – SiteMinder (ASX:SDR), the world’s leading open hotel commerce platform, today announces the appointment of data-analytics software entrepreneur Dean Stoecker as an independent non-executive director of the Board, effective 15 September 2022. An established leader in technology, Dean co-founded software giant Alteryx (NYSE:AYX) in 1997, a company specialising in automating analytics, which today plays a key role in making data-driven tools accessible at all levels of
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
This role is best suited to a strong mid-weight who is looking to take the next step in their career, or a senior designer who is looking to get more team management under their belt. A great opportunity to work with some fantastic young designers, form a solid design team, and produce some great design work.
We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A member of HOTREC since 2015, the chamber represents and advocates for hotels and industry providers across Poland. Polish hotels that are IGHP members can now access the extensive expertise that Bookassist brings to help them to increase their profitability.
Get better results than ever with these Google Ads Strategy tips Advertise on a platform where there are over 259 million unique visitors, 4.8 billion daily interactions, and over 5 billion search queries a day. There is no denying that you can reach your goals with a strong Google Ad strategy. Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources.
When quality, safety and consistency are at stake, hoteliers around the world turn to standard operating procedures (SOPs). It is a term that refers to more than a checklist of items but relies on careful consideration and training to achieve the desired outcome in the world of hospitality. This blog explores how to build and successfully incorporate SOPs in your hotel operations, including best practices.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
People get pickier when it comes to staying at a hotel. Hoteliers need to re-evaluate and improve their business regularly for better guest satisfaction.
Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. It can sometimes be hard to discern where to focus your attention and funds with new avenues emerging. Understanding your marketing strategy starts with understanding your objective.
Modern hotels are set up to welcome a wide variety of guests, from couples to families, business travellers and groups. This is reflected in hotel booking options, which provide for the differing needs of guests by offering a range of room types. Single, double, queen, suite? The options available to provide guests with an experience that matches their needs go well beyond this list.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Fresh off a rousing success in 2021, SiteMinder’s Partner of the Year Awards are back bigger and better in 2022. The latest exciting development is the announcement of this year’s judges, who will be overseeing the four awards on offer in the Excellence category. Let’s get to know them…. Table of contents. SiteMinder Partner of the Year Awards 2022 Judges.
Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. To catch their eye and keep up with the competition, you need to deliver top quality content consistently. This blog will tell you everything you need to know about mastering content marketing at your hotel.
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