gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Market

Boutique Hotel News

NOVEMBER 9, 2022

UK: Hamlet Hotels have launched a three-model system for independent hotel owners to partner with the company without management or franchise fees. . As part of the business model, hoteliers have the option to remain independent or brand their site as a Hamlet hotel. Hamlet Plus : • Hamlet Hotels to manage daily operations.

Display Ads

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Top Digital Marketing Ideas and Tips for Your Hotel 1.

Hotel Marketing

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. SWOT Analysis for Hotels Do you have a hotel SWOT analysis? Some may not even know where to begin.

Hotel Marketing

Little Hotelier

APRIL 23, 2024

Expedia TravelAds is a pay-per-click (PPC) advertising solution that boosts the visibility of your hotel on Expedia, exposing your property to potential guests when they’re looking to book a stay. Hotels that are boosted by TravelAds are found at the top of the Expedia search results page when a relevant query is made.

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MediaBoom

JUNE 27, 2024

Luxury hotels can achieve outstanding online visibility and drive direct bookings through Pay-Per-Click (PPC) advertising. Statistics show that 65 percent of customers click on PPC ads and that paid advertisements have an impressive 200 percent return on investment. But what exactly is PPC for luxury hotels?

Intent

Amadeus Hospitality

MARCH 27, 2023

Originally published in PhocusWire Global hotel demand is off to a strong start in 2023, with Q1 outperforming hotel occupancy figures for the same months in 2022, according to Amadeus’ Demand360 ® data as of March 12, 2023. Hotel managers that think outside the box will have a lot to offer this traveler segment.

Travel

Hotel Speak

OCTOBER 8, 2024

We discussed how tracking helps hotels measure marketing effectiveness, understand customer behaviour, and drive more direct bookings through tools like cookies, session tracking, and fingerprinting. In addition, Google places a cookie when a user views (without clicking or interacting) a display ad or video.

Hospitality

MediaBoom

AUGUST 5, 2024

Hotel advertising has become a cornerstone of the hospitality industry, with digital channels driving a significant portion of bookings. In fact, the past few years have witnessed a dramatic shift towards online platforms, necessitating a robust digital advertising strategy for hotels to remain competitive.

Display Ads

All Things Hospitality

SEPTEMBER 12, 2022

Video Assets To make ad campaigns more effective, Google has added video assets for responsive display ads. Google Ads is requiring a video asset of some sort in order to fully optimize your Google Ad Campaigns. Adding a video asset will ensure that you have the best Google Ads Strategy possible.

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Little Hotelier

APRIL 29, 2024

TERA Traveloka is the platform that hotels and travel companies use to control their listings on Traveloka, Southeast Asia’s most popular travel app. The TERA extranet is also designed to connect seamlessly with most channel managers, to help hotels better manage their bookings. Why are hotels using TERA Traveloka?

OTA

Hotel Designs

JUNE 20, 2023

Woven rattan finish forms the backdrop for the reception counter, intentionally creating a relaxed luxury-first arrival impression, styled with memorabilia redolent of the heyday of ‘The Fragrant Harbour’ “A fascinating collection of Aberdeen sampan memorabilia is on display,” added Nagata.

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Amadeus Hospitality

MAY 2, 2024

In early 2024, Quest Apartment Hotels, a leading provider of serviced apartments in Australasia and the United Kingdom, announced an extended partnership with Amadeus to enhance the brand’s online presence, better connect with audiences across the region, and increase revenue.

Hospitality

Amadeus Hospitality

MARCH 15, 2023

Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings. This article will provide an overview of social media marketing for hotels, including how to get started, different strategies to use, and how to approach each specific platform.

Market

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. Plus, when you use mobile PPC ads , you can reach customers anywhere. To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies.

Market

Travelboom Marketing

FEBRUARY 21, 2024

We’re here to expose the top hotel marketing myths as fact or fantasy. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved. Learn how to create the perfect hotel marketing budget with our free guide.

Hotel Marketing

All Things Hospitality

AUGUST 11, 2022

Google Ads’ new feature Performance Max Campaigns are seeing a higher interaction rate than search or display ads. You likely know about Google Ads, but how in the loop are you? If you’re new to the digital marketing space, Google Ads is an advertising platform run by Google. Book a consultation!

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Amadeus Hospitality

JULY 6, 2023

As a result of strategic media campaigns powered by Amadeus Media solutions, direct bookings at the luxury Toronto hotel achieved an 82% increase in direct booking revenue year-over-year. To expand the campaign’s reach and to engage with new users, the team leveraged Display Prospecting and Remarketing.

Revenue

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Your hotel can edge out the competition by using Google Ads, but how exactly do you create a campaign? Google Ads for hotels utilize a bidding system.

Cost Per Click

Amadeus Hospitality

MAY 29, 2023

To support its growth mindset, Quest Apartment Hotels , a member of The Ascott Limited network, announced it will implement Amadeus’ Agency360+ ® across its 160 locations in Australia, New Zealand, United Kingdom, and Fiji.

Business

MediaBoom

NOVEMBER 28, 2024

For example, if you’re marketing a tropical beach hotel outside of Bangkok, you might showcase the pristine waters and warm weather or how you can access these distinct amenities for much less than you could elsewhere. You can think of native advertising as a similar form of marketing to display advertising.

Travel

Travelboom Marketing

DECEMBER 16, 2022

Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand concept.

OTA

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. Beyond their vast budgets, OTAs also leverage powerful algorithms to optimize every aspect of their campaigns, consistently achieving higher ROAS (Return on Ad Spend) than individual properties. star rating.

Travel

Amadeus Hospitality

SEPTEMBER 13, 2023

Demand for trips remains strong as indicated by Amadeus Demand360 ® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels. In turn, hotels have seen an increase in group travel bookings since the pandemic. It’s not just the quantity of content that counts, but the quality, too.

Travel

Amadeus Hospitality

DECEMBER 14, 2022

Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on global distribution systems (GDSs) for corporate travel have also increased during 2022 and are rapidly closing in on pre-pandemic rates. This welcome resurgence of travel should not just be looked at in isolation.

Global Distribution System

Hotelier Magazine

OCTOBER 17, 2024

Throughout the arena, digital signage has been bolstered with more than 70 million pixels of high-resolution LED displays and more than 400 new ultra-high-definition digital displays added by the end of Phase 2, provided by LG Electronics.

Construction

MediaBoom

MARCH 9, 2023

Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales. We can’t stress enough the importance of budgeting for online ads.

Market

gcommerce

MARCH 6, 2025

Ads that utilized urgent messaging saw improved engagement and conversions. Display ad performance The most successful campaigns featured offers of 30-35% and ran around 17 days on average. Reflecting on offer types, offers that included a specific percent off attracted the most purchases.

Display Ads