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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. increase YOY.

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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

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Hotel Marketing Ideas – 19 Ways To Make Your Hotel Stand Out

MediaBoom

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

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Top Hotel Marketing Myths Debunked

Travelboom Marketing

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Check out the top email marketing trends for 2024.

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End-of-Year Marketing For Hotels And Resorts

gcommerce

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140 , we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

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Google Ads Strategy – Strengthen it 3 Ways!

All Things Hospitality

Video Assets To make ad campaigns more effective, Google has added video assets for responsive display ads. Google Ads is requiring a video asset of some sort in order to fully optimize your Google Ad Campaigns. Adding a video asset will ensure that you have the best Google Ads Strategy possible.

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Google Ads – Triple Your Success!

All Things Hospitality

Google Ads’ new feature Performance Max Campaigns are seeing a higher interaction rate than search or display ads. You likely know about Google Ads, but how in the loop are you? If you’re new to the digital marketing space, Google Ads is an advertising platform run by Google. Book a consultation!