Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. As a result, hoteliers can proactively engage with guests who book through OTA platforms, even prior to their arrival.

OTA 40

OTA Direct Marketing Market Marketing 40

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Cloudbeds

MARCH 15, 2023

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 98

OTA Revenue Hotels Travel 98