article thumbnail

13 ways to attract more direct bookings for your hotel

Cloudbeds

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 98
article thumbnail

15 Essentials Digital Marketing Services for Hotels

MediaBoom

Additionally, videos can serve as reassuring final nudges for guests who are deciding between accommodations, tipping the scales in your favor. Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly.