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What is hotel upselling? Hotel upselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Table of contents Why is hotel upselling important?
Themed dining events, branded F&B products or package deals can encourage guests to dine in-house. Research by CBRE shows hotel revenue derived from F&B can contribute from 11% to 29% of total revenue , depending on your offering.
Looking ahead, hoteliers can expect increased use cases for artificial intelligence (AI) as part of the shift towards contactless hospitality, including: Facial recognition for ID verification Intelligent chatbots Personalized recommendations (dining, activities, services) Predictive maintenance and housekeeping Real-time resolution (ie.,
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. Whether its the moment a guest browses your booking engine, walks through your lobby, dines at your restaurant, or checks out your spa offerings the retail mindset says: this is a moment to create value for them and for us.
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
7) Drive More Revenue with Upsell Tools Why stop at the room? Integration with upsell tools allows you to offer guests added services like late check-outs, room upgrades, spa packages, or dining experiences at the right time, and through the right channel.
Forced modifiers are just one way upselling in hotels can be maximized During a busy time of the year, like the start of the holiday season which we are quickly approaching, hotels are continually looking for strategies to drive non-room revenue. Notice a guest is ordering the steak? Notice a guest booked using a conference code?
IRIS , a provider of mobile F&B and guest experience platforms for the hospitality sector, has partnered with hospitality management company Coury Hospitality to extend F&B mobile ordering across its portfolio following a 44% year-on-year increase in in-room dining sales.
Upselling isnÕt just a strategy - itÕs an art. Whether you manage a boutique hotel, a bustling restaurant, or a unique venue, finding the perfect balance between enhancing guest experiences and increasing revenue is key to long-term success.
Analyzing hotel data is a significant way to offer guests customized, revenue-driving recommendations If you aren’t tracking guest behaviors and using this hotel data to provide your guests with personalized, revenue-driving recommendations, you’re missing out on a major upsell opportunity. The following are a few ways this can be achieved.
Upselling in hotels often gets a bad reputation, but when done thoughtfully, it’s a powerful way to enhance the guest experience while boosting revenue. Upselling should feel like a helpful suggestion rather than a sales tactic. Upselling should feel like a helpful suggestion rather than a sales tactic.
Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. AI-powered personal assistants : Voice-activated systems that control room settings and offer personalized suggestions for activities, dining, and events.
The 5 most popular answers were: Specific room attributes (43%) Upselling of room types and value-add amenities (40%) Personalized onsite experiences (39%) Personalized offers for returning guests (34%) Last-minute promotions on rooms (34%) Hoteliers are considering adding car hire services and travel insurance to the booking process.
This enables your team to provide more relevant and valuable upsells. AI can play a significant role in enhancing personalisation. By analysing guest data, AI can predict preferences and tailor offerings accordingly.
Personalized promotions go a long way when it comes to cross-selling, upselling, and retaining hotel guests We all know upselling and cross-selling tips are hot topics in the retail industry, but they’re also important factors when it comes to marketing to your hotel guests.
Deploying a staff operations hub that not only lets hotel staff streamline operations and increase guest satisfaction but also tracks guest behaviors and data is key for when it comes to upselling and maximizing revenue. Take in-room dining , for example. Want to learn how to increase hotel revenue at your property by using guest data?
They are a great option in dining areas, bars and event spaces. Upselling opportunities Front desk POS systems can prompt you and your staff to suggest relevant add-ons and upgrades to guests during the ordering process. Theyre ideal for quick, on-the-go transactions, such as for staff working poolside or for in-room spa treatments.
Optimize Dining Expenses By deploying a guest management operations platform that analyzes hotel guest data , managers can determine which guests prefer which food items during which periods of time throughout a day or week. Here are four ways hotel technology can offer a profitable return on investment, while maximizing revenue.
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement. During Songkran, travelers dont just stay longer; they spend more. Tips to Boost Songkran Bookings and Delight Guests 1.
Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Automated Upselling & Ancillary Revenue Tools Have no clue on how to make extra revenue for your hotel? What Are Revenue Management Tools? And not just from your hotel rooms?
Kiosks also offer greater ordering accuracy and provide great upselling opportunities with intuitive recommendations. Chatbots can take orders, upsell, provide suggestions, make reservations, offer promotions, collect feedback, and even process payments. POS Systems & Integration Across Platforms.
Efficient upselling opportunities A GDS grants your hotel the opportunity to upsell without needing to put much effort in at all. You can offer travel agents (and their clients) value-added options like premium rooms, spa packages or in-house dining, to both personalise the experiences you deliver and boost your revenue.
Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Cross-Sell Other Services: Offer guests extra services like spa treatments, dining experiences, or local tours. The more personalized the experience, the more likely they are to come back.
Ask your staff to recommend your best bottle during their next dining interaction. Use this opportunity to personalize their stay while upselling to drive a little additional revenue to your property. This will make their workday run more smoothly while providing an upsell for the property.
From spa services to dining experiences and beyond, hoteliers are leveraging dynamic pricing strategies to optimize ancillary revenue streams. Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products.
Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities. For example, automated systems can suggest dining packages, spa treatments, or exclusive experiences based on previous guest behaviour.
Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.
Inside pages: Devote sections to rooms, amenities, dining and services. Room types & features: Highlight the different room categories and features, with an emphasis on upselling guests to higher priced rooms. Nearby attractions: List popular things to do in your area, and key amenities like shopping, dining and entertainment.
Beyond enhancing the customer experience, travel sellers are able to upsell additional services and personalize their offerings with room preferences, flexible dining, spa and fitness options, additional activities and experiences to maximize returns.
Multiple Folios per Guest: When systems aren’t connected, separate folios are created for services like dining, spa, or bar. 71% of hotels plan to implement AI-powered analytics in their POS systems by the end of 2025 to enhance personalization and upselling.
Targeted Upselling The PMS identifies guest preferences, helping staff upsell upgrades or services like spa treatments and dining packages. Increase Hotel Revenue Dynamic Pricing AI-driven pricing tools within your hotel software analyze market trends and adjust rates to maximize yield.
Real Results from Real Hotels Hotels using the INTELITY platform are seeing tangible benefits: Up to 35% more in-room dining revenue with digital ordering 92% guest engagement via in-app messaging and notifications Over 45 hours saved monthly on manual staff tasks 34% higher average check sizes at Luxe Sunset Blvd.
An app can track the most common types of guest requests, dining metrics and which menu items are the most popular, and how often they’re using the app to communicate with hotel staff. These digital compendiums can also be used to create upselling opportunities and promote upgrades and other special offers targeted to a guest’s preferences.
Upselling and Cross-Selling Opportunities Effective Upselling Techniques Reception staff are in a prime position to upsell additional services and room upgrades. Training reception staff in upselling techniques is crucial for maximizing these opportunities.
2. Upsell opportunities are limited Similarly to guest personalization strategies, hoteliers could be leaving money on the table if they don’t embrace creative ways to upsell guests on aspects of their stay that are most important to them. Multi-views, filters, and data exports allow for further analysis and customized reporting.
Upselling An online booking system helps with upselling by presenting guests with additional services or upgrades during the reservation process. It allows hotels to offer room upgrades, dining packages, spa treatments, or early check-in options in real time, encouraging guests to enhance their stay.
Whether its a seamless check-in process, personalized dining recommendations, or proactive problem-solving, customer satisfaction is at the heart of every hotel, resort, and travel business. Personalized upselling and cross-selling opportunities help maximize guest spend.
Train your staff to identify and capitalize on upselling opportunities. Creating attractive packages: Bundle services such as dining, spa treatments, and local tours into attractive packages. Enhancing Average Booking Value Increasing the average booking value requires effective upselling and promoting longer stays.
These include: Increased number of kiosks and grab-and-go venues Reduced menu choices and operating hours of remaining F&B venues A drop in in-room dining and mini-bar usage Such is the change in guest expectation that the hotel industry’s cookie-cutter approach to F&B no longer cuts it.
Five: Upselling Capabilities Upselling is a powerful tool for increasing revenue and enhancing the guest experience. A sophisticated PMS with built-in upselling capabilities can suggest upgrades and additional services to guests during the booking process or their stay.
Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.
From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice. Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Pawarisa said the key to this is creating authentic connections.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
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