STAAH

MAY 28, 2024

Offering unique dining experiences, themed nights, and special promotions can attract not only hotel guests but also local patrons. Room service, mini-bars, and in-room dining options also add convenience and value to the guest experience.

Ancillary Revenue

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings.

Dining

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

Operations

Hotel Speak

JUNE 6, 2023

The world of travel and hospitality has always been at the mercy of change. As travelers become savvier, they’re looking for more than just a place to stay — they want a truly memorable experience. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Marketing

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Participate in travel trade shows and online travel forums to network and attract new guests.

Revenue

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer

SiteMinder

SEPTEMBER 6, 2023

Once a booking is made, automated emails kick in, confirming the reservation and even suggesting add-ons like room upgrades or dining options. Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents.

Hotels

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Normally this type of marketing is very specific.

Hotel Marketing

Hotel Speak

JULY 19, 2024

For example, when I worked at the Four Seasons in Korea, we had nine restaurants and people stayed at our hotel because they wanted to experience all these dining options. And this needs to be specific by segment: leisure, corporate travel, wholesale, etc. The guests would mostly eat at the hotel, which was great.

Revenue

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

Overbooking

SiteMinder

JUNE 12, 2024

This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. Distribution Management : Overseeing the various channels through which rooms are sold, such as direct bookings, online travel agencies (OTAs), or traditional travel agents.

Yield Management

MediaBoom

FEBRUARY 26, 2024

Gain insights into how luxury travel agencies utilize words to create an ambiance of sophistication, exclusivity, and opulence. Expressions that focus on rarity, prestige, and status help entice an elite target market. Rather, we’ll enlist words used by luxury travel agencies to give a rough idea of the process.

Branding

MediaBoom

MARCH 9, 2023

I t allows you to present both the atmosphere and services that you are providing to your luxury travelers. They are generally tech-savvy luxury travelers that spend significant time researching hotels. So, a luxurious hotel must stand out and convert its website visitors to potential clients in a highly targeted manner.

Hotels

Hotelier Magazine

DECEMBER 17, 2024

Through this exercise, operators learn whether its millennials or Baby Boomers booking their rooms, and if theyre doing so to facilitate business or leisure travel. From there, we take a closer look at market segment data and the channels and timing guests use to book, says Singh.

Revenue Management

Little Hotelier

NOVEMBER 8, 2023

Travellers are a diverse bunch. Target market Hotels can be grouped by the sort of guest they target, such as families, business travellers, backpackers, couples, luxury travellers or military. Airport hotel: Short stay accommodation well positioned for travellers flying in and out of a destination.

Motels

SiteMinder

OCTOBER 10, 2022

In-house fine dining establishments (usually multiple bars and restaurants). Luxury hotels and resorts should have many different types of suites on offer, along with several in-house facilities and services such as fine dining facilities, gyms, spas and swimming pools. Valet parking. 24-hour room service. A doorman or butler.

Services

Inn Quest

SEPTEMBER 5, 2023

Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (Global Distribution Systems). Bundling rooms with dining, spa services or local experiences can increase the average guest spend.

Management

MediaBoom

MARCH 27, 2023

Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They make up 64% of the target market. Those in their teens and early twenties also make up a sizable portion of this market.

Hotel Marketing

Hotelier Magazine

JANUARY 24, 2024

This allows a hotelier to] for instance, know what motivates guests to spend at the restaurant or, conversely, how to encourage locals dining at your restaurant to recommend your hotel to their friends. “A A well-structured CRM can do this and far more when it comes to micro-segmentation. Maybe they can go to a kiosk and get it there.”

Business

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. The food and beverage experience is a huge part of the reason why people travel, and if they can get that at their hotel then they’ll reward you with their loyalty. Guest experience ideas.

Hotels

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing

SiteMinder

JULY 18, 2024

Watch demo How to provide the best hotel customer service Did you know that for 61% of travellers it takes just one bad experience to swear off a hotel brand and find an alternative? Comfort is essential for travellers who want to spend the majority of their time relaxing. Don’t overuse hashtags though.

Services

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels

Hotelier Magazine

MARCH 11, 2024

Leisure travel has been leading the recovery of the tourism sector, especially domestic travel, and we can see people have re-affirmed the importance of travel. remains one of our strongest-performing markets, although not quite back to pre-pandemic performance. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing

eZee Absolute

JUNE 27, 2024

From eco-conscious travel to hyper-personalized experiences, hoteliers are constantly evolving to stay ahead of the curve. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs. Trends are never-ending in the hospitality industry.

Hotels

Little Hotelier

JULY 18, 2024

Italy VAT: The standard VAT rate in Italy is 22%, but the tourism sector enjoys a reduced VAT rate of 10% (excluding luxury hotels and certain travel services). Consider your target market, guest expectations and local norms when choosing your pricing strategy. If in doubt, choose transparency.

Sales

SiteMinder

DECEMBER 20, 2023

Consider working with influencers or travel bloggers to extend your reach. How to run a hotel restaurant A great hotel restaurant will not only be a drawcard for guests, it will also attract the locals who are looking for another dining option. Encourage happy guests to post about their experience in a post-stay email or on check out.

Business