MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 97

Hotel Marketing Market Marketing Marketing Strategy 97

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

MAY 28, 2024

To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams.

Ancillary Revenue 112

Ancillary Revenue Revenue Services Events 112

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Use targeted email marketing and social media ads to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience.

Sales 105

Sales Consumer Target Marketing Email Marketing 105

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotel Management

AUGUST 17, 2023

As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. million,” said Head of Emerging Markets AirAsia Super App, Lim Ben-Jie, at the time of the announcement. “In

Business 130

Business Travel Target Marketing Consumer 130

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Cost-effective marketing. Pricing strategy : Use competitive pricing strategies that reflect market demand, seasonality, and local events.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Little Hotelier

FEBRUARY 11, 2024

Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. Guest experience and a holistic management approach To ensure guest experience is memorable, Limasan Villa combines personalised service, superior cleanliness, exceptional dining, and locally-inspired activities.

Revenue 98

Revenue Target Marketing General Manager Dining 98

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Through professional photography and thoughtful design, you can showcase the unique features of your accomodation, from luxurious rooms to exquisite dining options. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions.

Business 95

Business Revenue Hotels Occupancy 95

Intelity

MARCH 8, 2023

But what if you could bundle your loyalty program with other revenue-driving features, such as in-app gaming, on-site dining, and more? Mobile apps also let guests order room-service, book on-site dining reservations and spa appointments, and request missing toiletries all with just a tap of their finger. Enter branded mobile apps.

Casinos 90

Casinos Branding Dining Target Marketing 90

STAAH

OCTOBER 15, 2024

Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns. Tip for Hoteliers: Pair your RMS with your PMS to get a clearer picture of guest preferences, market conditions, and pricing strategies.

Operations 107

Operations Overbooking OTA Revenue 107

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. With market segmentation, instead of treating all guests the same, hoteliers can tailor marketing materials, guest communications, services and pricing to meet the needs and expectations of each segment.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 72

Casinos Target Marketing Branding Hotels 72

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads.

Travel 98

Travel Target Marketing Digital Marketing Market 98

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Lure Agency

MARCH 24, 2023

Relationship Marketing Fills a Better Funnel Why should hotel salespeople care? Whether it’s resort amenities or spas, or maybe you’ve got multiple dining outlets. Additionally, they should get to know their target market and create packages that appeal to them.

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Hotel Speak

JULY 19, 2024

It depends on the market. I would let my competitors take all the group business booked in advance, and when there wasn’t enough inventory in the market, I would take the transient overflow at a premium rate. Now, a luxury resort that offers suites may think they want to target the family market as they need the larger space.

Revenue 85

Revenue Management Revenue Management Average Daily Rate 85

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. billion in 2022. Rewards program: Fans of M.O.

Branding 74

Branding Travel Services Target Marketing 74

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. When your hotel branding is consistent, more travelers will immediately recognize your marketing.

Branding 98

Branding Hotels Services Market 98

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Use targeted email marketing and to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience.

Sales 52

Sales Hotels Consumer Target Marketing 52

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Why does this matter? Tiffany & Co.

Branding 98

Branding Market Marketing Digital Marketing 98

Inn Quest

SEPTEMBER 5, 2023

Invest in a Revenue Management System (RMS): RMS software uses data analysis and algorithms to optimize room pricing based on demand, occupancy, market conditions, and competitor rates. Marketing and Promotion Strategies: Create enticing packages and promotions during low-demand periods to stimulate bookings.

Management 87

Management Overbooking Revenue Hotels 87

eZee Absolute

SEPTEMBER 13, 2023

Demand for Personalization Guests now expect a more personalized experience during their stay, from tailored room amenities to personalized recommendations for dining and activities. Target Market Understanding the preferences of your target market is essential. Competition The competitive landscape matters.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

STAAH

OCTOBER 15, 2024

Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns. Tip for Hoteliers: Pair your RMS with your PMS to get a clearer picture of guest preferences, market conditions, and pricing strategies.

Overbooking 52

Overbooking OTA Revenue Management Revenue 52

SiteMinder

SEPTEMBER 6, 2023

Once a booking is made, automated emails kick in, confirming the reservation and even suggesting add-ons like room upgrades or dining options. This data-driven approach can give you a competitive edge in an increasingly crowded market. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

Hotelier Magazine

JANUARY 24, 2024

This allows a hotelier to] for instance, know what motivates guests to spend at the restaurant or, conversely, how to encourage locals dining at your restaurant to recommend your hotel to their friends. “A A well-structured CRM can do this and far more when it comes to micro-segmentation.

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. The added bonus is that you’ll also be able to market to guests the sustainable practices you’re undertaking. Marketing ideas. And in some forms of marketing, you are only limited by your imagination.

Hotels 52

Hotels Dining Market Marketing 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities.

Hotels 52

Hotels Branding Market Marketing 52

Little Hotelier

NOVEMBER 8, 2023

Target market Hotels can be grouped by the sort of guest they target, such as families, business travellers, backpackers, couples, luxury travellers or military. Studio: A single room that combines living, sleeping and (sometimes) dining space. Ownership Ownership is another way to separate different kinds of hotels.

Motels 52

Motels Accommodation Hotels Services 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

OCTOBER 10, 2022

In-house fine dining establishments (usually multiple bars and restaurants). The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. Valet parking. 24-hour room service. A doorman or butler. Nightly turndown services.

Services 72

Services Hotels Accommodation Motels 72

Hotelier Magazine

MARCH 11, 2024

Sustained recovery and growth depend on the return of all markets and segments, including international travellers and also business travel, both of which are core to our visitor economy. remains one of our strongest-performing markets, although not quite back to pre-pandemic performance.

Tourism 52

Tourism Business Market Marketing 52