Catala Consulting

NOVEMBER 18, 2023

The Evolution of Hotel Revenue Management In its early stages, hotel revenue management was a game of numbers – it was all about filling rooms and adjusting prices based on demand. As the industry evolved, so did the concept of revenue management. Revenue management software is a prime example.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

eHotelier

MAY 7, 2023

Australia’s accommodation industry conference Maximum Occupancy announced its first line-up of speakers.

Occupancy 52

Occupancy Accommodation Digital Marketing Revenue Management 52

Fuel Travel

MARCH 28, 2024

Optimizing Revenue per Available Room (RevPAR) is one of the key focuses of most hoteliers. Navigating the complex world of revenue management requires innovative solutions. While dedicated revenue management software is a component of this process, all of your technology must work together to increase your bottom line.

Revenue 92

Revenue Average Daily Rate Occupancy Digital Marketing 92

Hotel Speak

JUNE 20, 2024

The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). The DMA is all about fostering fair competition and giving consumers more choices within digital markets.

Hospitality 100

Hospitality Revenue Digital Marketing Consumer 100

Cloudbeds

FEBRUARY 28, 2024

The reservation system acts as the central hub of the reservation ecosystem, which may also include a website booking engine, channel manager, and revenue management system. When integrated, these modules work together to help hotels manage room availability, distribution, reservations, and revenue. Guestcentric.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Revenue management Implementing revenue management strategies is essential for maximizing revenue. Strategies to fill gap nights will help boost revenue.

Revenue Management 52

Revenue Management Revenue Occupancy Market 52

Cloudbeds

MAY 31, 2023

By monitoring market pricing intelligence, hotels can stay apprised of opportunities to flex pricing power, increase ADR (average daily rate), and lower pricing to increase occupancy. Rate shopping helps answer the eternal question in hotel revenue management, “How much should we charge for our rooms?”

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

SEPTEMBER 10, 2023

This should include room occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), and customer acquisition costs. This should be based on your historical data, market trends, and any planned marketing or sales initiatives. Here are the steps involved: 1.

Revenue 59

Revenue Revenue Management Hotels Average Daily Rate 59

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Here's a detailed guide on transforming your hotel's revenue management to focus on profit maximization. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy.

Revenue 52

Revenue Management Upsell Target Marketing 52

Cloudbeds

MARCH 23, 2023

To manage these campaigns, consider working with a digital marketing solution provider and be sure to ask them to activate your Free Booking Links on Google. Channel management software to automate distribution of room inventory and pricing on multiple booking channels and maximize your reach.

OTA 98

OTA Digital Marketing Market Marketing 98

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

STAAH

NOVEMBER 22, 2022

The product or service you’re selling should be at the center of every element of your marketing mix. In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. The second P in the formula is the price which is the only revenue-generating element of the mix.

Hotel Marketing 97

Hotel Marketing Market Marketing Hotels 97

Cloudbeds

AUGUST 12, 2024

For example, if your RMS (revenue management system) is not integrated with your PMS, you may find yourself manually updating room rates, negating the efficiency gains these technology solutions are meant to provide. With a mass influx of point solutions targeted at solving specific problems (ie.,

Hotels 98

Hotels Revenue Management Operations Revenue 98

Cloudbeds

APRIL 9, 2024

Moreover, the flexibility to enhance property performance with specialized add-ons allows for tailored optimization in key areas, including operations, revenue management, guest experience, and digital marketing. Event Temple for venue management to facilitate efficient event coordination.

Upsell 52

Upsell Revenue Management Operations Revenue 52

SiteMinder

JUNE 16, 2022

Late in 2018 the then 7 bedroom town-centre inn was acquired by new operators, who were keen to optimise their revenue management and develop advanced strategies. For more than five years MavREV has been providing total revenue optimisation to hotels all across the UK. MavREV helps business to expand.

Revenue 52

Revenue Sales Revenue Management Digital Marketing 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These extras help differentiate your website from OTAs and result in additional revenue for your property.

OTA 99

OTA Sales Revenue Hotels 99

Cloudbeds

APRIL 1, 2025

Demand forecasting PMax adjusts bids based on demand forecasting by analyzing signals such as historical booking patterns (like Charleston’s wedding season spikes), market trends (increased interest in historic districts), typical lead times, and external events (graduation weekends, corporate retreats) to predict occupancy.

Travel 52

Travel Intent OTA Forecasting 52

TravelNet

AUGUST 28, 2023

Built by revenue managers for revenue managers, Art’s simple, fast, and intuitive interface provides a slick user experience while delivering dynamic rates that respond to rapidly changing market conditions.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

Cloudbeds

JUNE 26, 2023

The hotel property management system was conceived back in the 1980s as a means of automating tasks and creating efficiencies related to front-office operations. Manage your property from one unified platform, with all departments working from the same system, from the front desk to the back office.

Operations 52

Operations Revenue Management Revenue Management 52

Amadeus Hospitality

AUGUST 24, 2023

The latest data from Amadeus’ Demand36 0® reflects this, with on-the-books global hotel occupancy rates for H1 2023 trending above 2022 and 2021 levels, and just 3 points behind those seen in 2019. This intel can help launch effective and uniquely tailored digital media campaigns across all channels.

Travel 52

Travel Average Daily Rate Marketing Strategy Sales 52

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. However, OTAs charge a commission, so it’s important to manage these costs carefully. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates. 

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

MARCH 20, 2023

What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

DECEMBER 20, 2023

RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel. Simply multiply your predicted average daily rate (ADR) by your occupancy rate. For example if your hotel is expected to be occupied at 80% with an ADR of $200, your RevPAR will be $160.

Business 59

Business Hotels Management Revenue 59

Amadeus Hospitality

MAY 7, 2023

We look forward to further online visibility in the marketplace and using the latest tech tools to drive market share.”

Market Share 52

Market Share Market Marketing Travel 52

Bookassist

NOVEMBER 4, 2022

[Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. We are a team of hotel specialists with experience in Front Office, Revenue Management, Digital Marketing, Web Design, Metasearch and GDS.

Market 52

Market Marketing Management Sales 52

SiteMinder

NOVEMBER 24, 2023

With the title, “Our Growth Has Been Inseparable from SiteMinder’s Support”, the revenue manager of a US-based 500+ room resort writes this comprehensive SiteMinder review: “The remarkable ease of use for the booking engine, channel manager and metasearch, and the swift issue resolution make my experience with this system highly satisfying.

Revenue 52

Revenue Revenue Management Management General Manager 52

AskSuite

JULY 20, 2023

Whether it’s the story of how your hotel came to be or the experiences guests can look forward to, the fact remains, it’s a powerful tool in your marketing repertoire. Leverage digital marketing channels Marketing channels represent a broad and versatile platform for reaching potential guests.

Management 52

Management Business Marketing Strategy Upsell 52

Cloudbeds

DECEMBER 17, 2024

8 key components of guest profiles Guest profiles must be easily accessible and provide all of the necessary information to support your front desk, marketing, guest experience, and revenue management teams. Enhanced guest experience Room customization : Tailor your accommodations and occupancy for specific needs.

Market 40

Market Marketing Upsell Revenue 40

Cloudbeds

FEBRUARY 15, 2023

For example, GAC is typically higher in low seasons when room rates and occupancy are lower, and lodging properties spend more on marketing campaigns. Acquisition costs may be distributed across departments – not only to sales and marketing but also to revenue management, the IT department, rooms, and food & beverage, among others.

OTA 52

OTA Cost Per Click Revenue Market 52

Travel Media Group

NOVEMBER 16, 2022

But when we started this, we took our playbook of surviving with fundamentals through ups and downs and recessions and how do you scale that, those those principles of, of operations, revenue management and marketing and, and amplify that so that you can take uniqueness of a hotel, amplify it, but still achieve scalability at the same time.

Hospitality 52

Hospitality Marketing Market Business 52

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. This way, you’ll have a revenue source that is coming from outside the guests staying at your hotel. Balancing between maximising online visibility and managing expenses is a delicate act.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

JUNE 8, 2023

From increasing occupancy to generating direct bookings and increasing ADR, lodging operators have a lot on their plate. To keep it simple, we’ll only consider room revenue. At full occupancy , that’s $6,375 in potential revenue each day. At its average occupancy rate of 72%, the average revenue per night is $4,590.

Management 99

Management Hotels Revenue Digital Marketing 99

Cloudbeds

MARCH 16, 2023

The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In 2022, ADR exceeded the 2019 ADR by 17%. Please visit cloudbeds.com/hospitality-industry-report to download the report.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

Hotel Business

MARCH 16, 2023

The report highlights the following insights: ADR and occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In 2022, ADR exceeded the 2019 ADR by 17%. The post Cloudbeds launches State of Independent Lodging Report appeared first on hotelbusiness.com.

Average Length of Stay 52

Average Length of Stay OTA Occupancy Digital Marketing 52

Travel Media Group

FEBRUARY 26, 2025

I had to try to go through the trials and tribulations from the beginning because, Alberigo Hotel Management was Richard Alberigo, and that was it. I mean, I did sales, I did revenue management, I did the visits, I did the guest service meeting. I did all of it, right? And you gotta be ready for that. Ryan Embree: Absolutely.

Digital Marketing 52

Digital Marketing Management Marketing Market 52

Catala Consulting

JANUARY 5, 2025

Hotels, resorts, and travel companies must adopt new digital strategies to enhance guest experiences, increase direct bookings, and stay competitive. This article explores 10 key digital marketing trends that will define the future of hospitality in 2025 and help hospitality businesses grow their presence and revenues.

Digital Marketing 52

Digital Marketing Market Marketing Hospitality 52