Remove Digital Marketing Remove Occupancy Remove OTA
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36 hospitality podcasts to listen to in 2025

Cloudbeds

The Boostly Podcast Hosted by Mark Simpson and Liam Carolan, The Boostly Podcast empowers hospitality professionals to increase direct bookings and reduce reliance on online travel agencies (OTAs). Each episode offers actionable advice, marketing strategies, and insights into the latest trends. Who’s it for? Who’s it for?

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Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

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Hotels and Demand Generation: Buzzword or Must-Have?

Amadeus Hospitality

Every hotelier dreams of high occupancy, steady revenue, and a thriving business year-round. Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline. Smaller marketing budgets : Precision matters.

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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.

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Choice Hotels International Hosts 69th Annual Convention 

Hotelier Magazine

From negotiating reduced OTA fees and leveraging Choice’s scale with suppliers, the company delivers tangible results for its franchise owners. Driving more occupancy from small-to-mid-sized companies by making it easier for them to do business through a self-serve platform, with no new increased labour costs for hotels.

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3 Winning Strategies for STRs To Compete with the Big Dogs

TravelNet

A good example is catering to remote workers and digital nomads. Say you convinced a couple of owners to add nice desks and faster WiFi, promoted those properties to remote workers, and saw an uptick in occupancy. Direct bookings offer better margins for you while guests pay the same as or less than the OTAs.