gcommerce

AUGUST 4, 2025

Brief summary of the current state of play Travelers’ adoption of LLMs will change the landscape of hospitality digital marketing. Facebook started as a novelty, but quickly evolved into a powerful marketing tool with the launch of its advertising platform. Even OTAs provided a clear path to monetization…pay the toll.

Market

gcommerce

MAY 26, 2025

Chances are, sites like Kayak or OTAs will step up to be the first. In Google Marketing Liv,e they hinted at how much image-based search shows purchase intent. Its truly an exciting time for the world of digital marketing. This gave us hope for independent hotels and the battle for direct bookings. Examples shown?

Hotel Marketing

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings.

Travel

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Optimizing content for users is essential to success.

Hotel Marketing

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click

gcommerce

JUNE 26, 2023

Trivago Trivago aggregates multiple OTAs into 1 channel, including booking.com, Expedia, Priceline and more. Another great option is to help drive the direct booking and cut out the OTAs if you’re present during a search. This metasearch channel is mostly popular in the UK/European travel market.

OTA

Cloudbeds

AUGUST 12, 2024

LLMs are being used to create draft responses to online reviews, personalize ad retargeting campaigns (for example, in Cloudbed’s Digital Marketing Suite ), and power chatbots on hotels’ websites. Consider a guest who books a hotel room through an online travel agency (OTA) and uses the hotel’s spa and restaurant during their stay.

Hotels

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent.

Resorts

gcommerce

JULY 25, 2023

In-Market Audiences also allows you to target people who have already shown interest in travel plans so that you’re not paying for impressions that are less likely to result in conversions. OTA Bid Modifiers OTA bid modifiers are a way to increase or decrease your bid on a particular site like TripAdvisor, Google Hotel Ads, Trivago, etc.

OTA

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.

Hotels

Up Hotel

DECEMBER 9, 2024

Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Why not spend uncapped while your CPA remains below that of an OTA.

ROI

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy. And that’s very intentional.

Hotels

Q4Launch

JUNE 17, 2022

This concept: search intent. For instance, if you are a condominium complex that only offers condo rentals, targeting vacation rental keywords in your local area would not accurately satisfy search intent, in many cases. There is also the potential to steal traffic away from the OTAs.

Intent

Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A.

Hospitality

MediaBoom

JANUARY 14, 2025

After working with Mediaboom in a previous role, I didnt hesitate to reach out to them to support our digital marketing efforts. Having a partner in Digital Marketing which is not our core expertise has been invaluable. Daryl Tucker August 30, 2022 Trustindex verifies that the original source of the review is Google.

Hospitality

Travel Media Group

MARCH 1, 2023

One, we are in our brand new content creation studio, AKA the Digital Marketing Den. And I, but I think it’s all about whatever your intention is, you know, and I think this is like the beginning of the year and we probably have like fresh or maybe not so fresh marketing plans that we created maybe October, November of last year.

Hotels

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings.

Hospitality

MediaBoom

MAY 1, 2025

With PPC campaigns, you can target by location, intent, device, and even travel dates making PPC for hospitality one of the most cost-effective ways to attract bookings. Facebook Ads for travel businesses let you segment by behavior and interests, helping you reach users who have already shown signs of travel intent.

Hospitality

Catala Consulting

APRIL 10, 2025

The changing search landscape in travel In the past decade, Search Engine Optimization (SEO) was the cornerstone of hotel digital marketing. AI-Powered OTA Competition : Expect ChatGPT to partner with OTAs and become the booking engine itself. Structure, clarity, trust signals, and user intent are key.

Hotels