gcommerce

MAY 26, 2025

In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. Connect with the experts at GCommerce to get started today.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

Travel Media Group

JUNE 25, 2025

Gabriel breaks down the intricacies of F&B in hospitality, how the Indigo brand is evolving, and what attendees can look forward to at the 2025 Independent Hotel Show Miami. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Hello everyone.

Hotels 52

Hotels Hospitality Travel Events 52

Travel Media Group

DECEMBER 26, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. We’re so committed to giving hotels the tools they need to achieve their goals and succeed, especially as guest expectations evolve. I’m your host, Ryan Embee. Hello everyone.

Travel 52

Travel Hospitality Branding Digital Marketing 52

Travel Media Group

JULY 2, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Ryan Embree: And know, the conversations I’ve had, Brian, with these individuals, it’s also, you know, building something from the ground up, founding something, everything is intentional, right?

Hospitality 52

Hospitality Digital Marketing Market Marketing 52

Travel Media Group

FEBRUARY 12, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And I know that’s very intentional from your team to build that in lot of meetings being done. So we try to, like you said, be super intentional about the timing there at the conference.

Hotels 52

Hotels Events Digital Marketing Intent 52

gcommerce

MARCH 20, 2023

And finally, we improved our chances of conversion in the intent and purchase phase by advertising for the name of our hotels or promoting time-sensitive offers. With the mega-trends as catalysts, it's high time that the industry takes a more holistic view of consumer marketing. Sounds reasonable?

Digital Marketing 66

Digital Marketing Market Marketing Business 66

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

gcommerce

SEPTEMBER 30, 2024

This helps platforms like Google Ads and GA4 estimate and model conversions even as visitors opt-out Use Keyword targeting intent across platforms on Google Search and beyond - continue to lean on the specific intent that keyword targeting in search provides. Need help creating a privacy centric hotel marketing strategy?

Intent 97

Intent Marketing Strategy Hotels Hotel Marketing 97

Hotel Speak

JANUARY 25, 2024

This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market. This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

MediaBoom

JUNE 27, 2024

These keywords are crucial as they determine who sees your ad and the ad’s intent. Start by listing potential search terms your audience might use and consider the intent behind each keyword. Understanding keyword intent helps you optimize your ad copy and landing pages. What is a good budget for PPC?

Intent 97

Intent Hotels ROI Branding 97

gcommerce

MAY 28, 2024

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Market 104

Market Marketing Consumer Intent 104

BCV

APRIL 11, 2023

Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. A lower-funnel retargeting campaign focused on converting high-intent prospects and repeat customers. Part 2 appeared first on BCV, a RateGain Company.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

gcommerce

SEPTEMBER 20, 2023

Identified as "Sponsored" content, they occupy different positions on the results page, determined by factors such as relevance, user intent, and insights drawn from broader user interactions. These ads are then displayed alongside organic search results that match users' queries.

Branding 105

Branding Intent Hotels Marketing Strategy 105

gcommerce

JULY 22, 2024

Video advertising, allowing users to experience the hotel more fully than a single image, is increasingly effective in hotel marketing. Leveraging first-party data with Adara audiences Targeting the right audience is crucial, especially for luxury hotels with a high ADR.

Average Daily Rate 64

Average Daily Rate Resorts Hotels Revenue 64

Cloudbeds

APRIL 1, 2025

In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey. This means reaching high-intent travelers across multiple touchpoints with minimal effort required from hotel advertisers.

Travel 52

Travel Intent OTA Forecasting 52

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels.

OTA 98

OTA Sales Revenue Hotels 98

gcommerce

NOVEMBER 12, 2024

Search context: While targeted keywords are a great start regarding relevance, sometimes intent can get lost in a user’s search. Therefore, incorporating targeted keywords into ad messaging is an easy way to improve this relevance and decrease Search Impression Share Lost to Rank.

Cost Per Click 105

Cost Per Click Digital Marketing Market Marketing 105

Cloudbeds

AUGUST 12, 2024

Leveraging AI language models Artificial Intelligence is making inroads in hotel tech, particularly through LLMs (Large Language Models), which generate human-like written interactions. These AI-driven chatbots not only automate responses to common inquiries but also help streamline the booking process.

Hotels 98

Hotels Revenue Management Operations Revenue 98

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy.

Hotels 96

Hotels Digital Marketing Hospitality Market 96

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast.

Hospitality 97

Hospitality Market Marketing Business 97

MediaBoom

AUGUST 15, 2023

They should align with search intent and provide valuable information to increase conversions and enhance the user experience. Schedule Your Free Consultation Harness the Power of Hotel Search Engine Marketing with Our Expert Team Hotel search engine marketing is critical to attracting more business to your hotel.

Market 98

Market Marketing Hotels Cost Per Click 98

MediaBoom

NOVEMBER 8, 2023

The information you’ve optimized on your Google Business profile will inform the data here, such as your hotel’s address, hours, phone number, and email address. Mediaboom’s digital marketing experts can assist as you prioritize your on-page SEO efforts. Identify the keywords they search for, understanding their search intent.

Revenue 91

Revenue Hotels Business Market 91

Up Hotel

DECEMBER 9, 2024

CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. Unfortunately, there is not really a magical digital wand so to do this effectively takes strategy, effort and planning. Why not spend uncapped while your CPA remains below that of an OTA.

ROI 40

ROI OTA Hotels Cost Per Click 40

gcommerce

JUNE 26, 2023

SkyScanner Another great direct booking tool, SkyScanner is designed as a travel search engine with the intent of cutting out the OTA. This metasearch channel is mostly popular in the UK/European travel market. Another great option is to help drive the direct booking and cut out the OTAs if you’re present during a search.

OTA 52

OTA Intent Market Marketing 52

gcommerce

FEBRUARY 13, 2024

However, a fateful series of conversations in 2022 started us down a path of deliberate intention and focus. We are thinking hard about how to be more intentional with our recruiting practices because the most succinct way to ensure diversity and representation is by living these core values as a company.

Intent 52

Intent Business Marketing Market 52

Travel Media Group

APRIL 24, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I think that that’s a brilliant point and especially we preach all the time being a digital marketing podcast that you have to listen to the data. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Branding Digital Marketing Travel 97

gcommerce

JULY 25, 2023

This can help get better results at lower CPCs because people have already shown an interest in what you offer by searching for travel or hotels. This means there's less risk involved since they've already expressed their intention towards booking travel previously in their research.

OTA 52

OTA Market Marketing Hotels 52

gcommerce

APRIL 12, 2023

Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences. How Can I Tell if My Hotel is using Google Hotel Ads?

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

gcommerce

MARCH 18, 2024

At 18, we’re also expected to begin courting someone seriously with the intention of getting married. At 18 years old, “young women” become full-fledged women and move on to a different class, still segregated by gender, called “relief society.” Kenyon Cotton As a father of two daughters, this is a topic near and dear to my heart.

Intent 52

Intent Digital Marketing Events Marketing 52

gcommerce

SEPTEMBER 16, 2024

We are unified by marketing principles that are timeless…and practical. I can picture a well-intentioned decision-maker saying “I’m happy you were inspired by some celebrities, but how is this going to help our hotel this year?” While the answer varies by year and by attendee, here are a few universal thoughts.

Marketing 52

Marketing Market Hospitality Intent 52

Travel Media Group

FEBRUARY 28, 2024

Join Suite Spot host and TMG Director of Marketing Ryan Embree as he sits down with the Chief of Staff at Hunter Hotel Advisors, Sarah Moss, to discuss the upcoming event and what attendees can look forward to from one of the biggest conferences in the hotel industry. I’m your host, Ryan Embree. I'm your host, Ryan Embree.

Hospitality 98

Hospitality Events Travel Digital Marketing 98

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.

Sales 52

Sales Hotels Upsell Market 52

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. One, we are in our brand new content creation studio, AKA the Digital Marketing Den. Why did you and your team decide to make this upgrade and, and create video content for hotels?

Hotels 59

Hotels Market Marketing Travel 59

Travel Media Group

FEBRUARY 8, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So if they’re expecting to find a clean, friendly hotel, it’s our intention to provide that when they arrive. So I wanna get OCIs strategy with reaching traveler’s digitally.

Hospitality 52

Hospitality Travel Business Market 52

Travel Media Group

MAY 8, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And so to bring this hotel to life, the full building was renovated right down to the core. And it was really intentional that the historic elements of the building were retained and restored.

Hotels 98

Hotels Travel Digital Marketing General Manager 98