Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing

MediaBoom

MARCH 14, 2024

A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy. Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing. Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Online Travel Agents OTAs are your billboards to acquire guests.

OTA

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Is your percentage of OTA bookings in line with your goals?

Hotel Marketing

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

Email Marketing

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing

MediaBoom

AUGUST 1, 2024

There’s lots more information you need to know ahead of launching your marketing campaign. Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism. Email Marketing This year, global email marketing revenue will hit $12.33

Tourism

Up Hotel

AUGUST 21, 2023

One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’ll delve into how the SWOT analysis can be applied to digital marketing in the hotel industry and how marketing agencies can assist hotel clients in leveraging this framework for maximum impact.

Marketing Strategy

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy

Inn Quest

JUNE 13, 2023

Leverage Digital Marketing Channels: In today’s digital age, leveraging various digital marketing channels is essential for a successful hotel marketing campaign. Remember, a well-crafted message can evoke emotions and create a lasting impression.

Hotel Marketing

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts

Little Hotelier

OCTOBER 8, 2024

This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.

OTA

STAAH

NOVEMBER 22, 2022

Digital marketing is perfect for showcasing your room, through SEO, social media posts, paid advertising, influencer marketing , etc. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc. The third P in the marketing mix is the place. Christmas).

Hotel Marketing

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff? Merchant model.

OTA

Up Hotel

DECEMBER 9, 2024

Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Why not spend uncapped while your CPA remains below that of an OTA.

ROI

SiteMinder

NOVEMBER 22, 2023

Making sure your OTA profile is optimised and managing your online reviews are two vital tasks you need to perform. While OTAs may take the lion’s share of website traffic, family and friends exert an equal amount of influence on traveller decision-making. Another factor, which is just as important, is your presence on OTAs.

Hotels

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads

Cloudbeds

SEPTEMBER 3, 2024

In doing so, you receive payment upfront from the BNPL provider and experience lower fees and commission rates than you would having guests book via OTAs. The processing fee will depend on business factors like the size of your hotel and your risk profile but should be much lower than OTA commissions.

Hotels

gcommerce

MAY 3, 2024

However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. Beyond financial considerations, there are two additional compelling reasons for prioritizing direct bookings.

Minimum Length of Stay

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy

SiteMinder

AUGUST 1, 2024

Target audience: Who are you trying to reach with your marketing efforts? Marketing channels: Which channels will you use to reach your target audience? online advertising, social media, email marketing, partnerships, events) Marketing messages: What key messages will you communicate to your target audience?

Business

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. This includes email marketing initiatives or satisfaction surveys.

Market

SiteMinder

SEPTEMBER 6, 2023

Marketing tool A virtual tour is not just a feature but a powerful marketing asset. It can be integrated into various promotional strategies, from social media campaigns to email marketing, enhancing your overall brand image and reach. Get started with SiteMinder for free or watch a demo to learn more.

Hotels

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Why is email marketing important for hotels?

Digital Marketing

Travel Media Group

MARCH 1, 2023

One, we are in our brand new content creation studio, AKA the Digital Marketing Den. MOV And use it in email marketing campaigns, right? We’ve got a very special episode. I feel like I say that all the time, but there’s a couple unique things about this episode. Jason Lee: A hundred percent.

Hotels

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings.

Hospitality

MediaBoom

MAY 2, 2025

Hospitality email marketing is one of the most effective tools for growing direct bookings, strengthening guest loyalty, and increasing revenuewithout relying on third-party platforms. With the global hospitality industry reaching a market size of over $4.6 With the global hospitality industry reaching a market size of over $4.6

Email Marketing