Q4Launch

OCTOBER 10, 2023

Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation. Content marketing strategies. Website design. Targeted pay-per-click ads.

Marketing Strategy

STAAH

JUNE 11, 2024

Invest in marketing: Use meta search engines, SEO and SEM to attract direct traffic to your website. Combine the power of search with social media and email marketing to round off all channels. Participate in OTA promotions selectively, targeting periods of low occupancy or launching new offerings.

OTA

Fuel Travel

MARCH 28, 2024

It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as average daily room rates. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. RevPAR = Average Daily Rate (ADR) x Occupancy Rate (%).

Revenue

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing

Inn Quest

JUNE 13, 2023

Set Clear Goals and Objectives: Next, before launching a hotel marketing campaign, it’s essential to set clear goals and objectives. Improve occupancy rates during the low season? Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing

STAAH

NOVEMBER 22, 2022

The product or service you’re selling should be at the center of every element of your marketing mix. In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc.

Hotel Marketing

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.

Consumer

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales

SiteMinder

SEPTEMBER 10, 2023

This should include room occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), and customer acquisition costs. Sales and marketing: Specify the budget allocation for each marketing channel, such as PPC advertising, social media campaigns, email marketing, and influencer partnerships.

Revenue

Little Hotelier

OCTOBER 8, 2024

Retention costs : Often include loyalty rewards, email marketing campaigns, and small perks like room upgrades, which are far more affordable. OTAs, digital marketing, and seasonal promotions to attract new guests during low-demand periods. Measured by customer acquisition cost (CAC) and occupancy rates.

OTA

MediaBoom

AUGUST 23, 2024

The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. To win, you need digital tools, offering personalized experiences, and prioritizing sustainability, so resorts can distinguish themselves and foster long-term guest loyalty. Let Mediaboom guide you. Schedule Your Free Consultation 6.

Resorts

Cloudbeds

SEPTEMBER 3, 2024

Implementing a BNPL provider with various payment timeframes allows you to oversee present and future occupancy rates while granting your guests ample time to pay for their stay. Improves margins By offering monthly installment payments directly through your website, you give your guests greater control over how they pay.

Hotels

gcommerce

MAY 3, 2024

Secondly, the acquisition of first-party data through direct bookings enables hotels to enhance their email marketing efforts, refine guest profiling, craft tailored messaging, and optimize their advertising strategy. Or when occupancy is healthy but not 100% you can use this tool to help enforce minimum length of stays.

Minimum Length of Stay

Cloudbeds

FEBRUARY 15, 2023

For example, GAC is typically higher in low seasons when room rates and occupancy are lower, and lodging properties spend more on marketing campaigns. To ensure ROI from your marketing efforts, consider using a digital marketing solution like Cloudbeds Amplify.

OTA

Cloudbeds

DECEMBER 17, 2024

Contact information Tracking your guests’ contact details, such as their phone number or email, as well as their preferred contact methods, enables timely, personalized communications throughout the guest journey. This includes email marketing initiatives or satisfaction surveys.

Market

Cloudbeds

FEBRUARY 16, 2024

A CRM allows hotels to gather and store guest data, manage email marketing campaigns, and simplify internal processes by providing a centralized platform for managing client information and interactions. Automation of workflows. Hotel integrations play a crucial role in automating workflows in the hospitality industry.

Sales

Travel Media Group

MARCH 1, 2023

One, we are in our brand new content creation studio, AKA the Digital Marketing Den. We’re always looking ahead as hoteliers, what’s the next occupancy driver in our market? Where do we need occupancy? MOV And use it in email marketing campaigns, right?

Hotels