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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

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Millennium Hotels and Resorts Selects Amadeus to Enhance its Digital Media Strategy

Amadeus Hospitality

We are thrilled to celebrate a decade of successful collaboration with Amadeus, especially as this renewal coincides with Millennium commemorating 30 years in the hospitality industry, says Anthoney Jayasekara, Vice President, Global Digital Marketing, CRM & Platforms, Millennium Hotels and Resorts.

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MedSpa Digital Marketing – The Complete Guide

MediaBoom

As medspas have grown across the country, so too has the rise of medspa digital marketing. This form of marketing encompasses web design, content and email marketing, automation, PPC, SEO, social media, influencers, and more to achieve the various goals of medspa owners. First, we’ll share a clear definition.

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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. FREE REPORT Discover regional OTA trends and other booking data.

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Digital Advertising – 8 Types for Your Next Ad Campaign

MediaBoom

Digital advertising can be inbound or outbound , much the same as digital marketing. Inbound methods largely encompass digital display advertising. Inbound and outbound advertising makes it easy to measure success, such as who clicked on a PPC ad. Are Digital Marketing and Advertising the Same?

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Top Hotel Marketing Myths Debunked

Travelboom Marketing

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.