Hospitality Net

FEBRUARY 24, 2024

Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland.

Digital Marketing 147

Digital Marketing Operations Market Marketing 147

Hospitality Net

JUNE 26, 2023

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests.

Digital Marketing 159

Digital Marketing Market Marketing Hospitality 159

Hospitality Net

JUNE 22, 2023

Kalibri Labs, the hospitality industry’s leading authority on market intelligence and hotel benchmarking in the digital marketplace, has advanced its commitment to sustaining the health of the hotel ecosystem with the release of "Demystifying the Digital Market & Guide to Commercial Strategy."

Digital Marketing 193

Digital Marketing Market Marketing Hospitality 193

Hospitality Net

DECEMBER 4, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.

Digital Marketing 176

Digital Marketing Market Marketing Hotels 176

Hospitality Net

MARCH 6, 2024

Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout their journey, where do we, as marketers, start? Owners and operators know the importance of online presence, however, they don’t always know how to efficiently and effectively impact revenue-generating change.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100

gcommerce

FEBRUARY 13, 2023

This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Hospitality Net

OCTOBER 13, 2023

In today’s digital age, businesses inside and outside the hospitality industry are generating more data than ever before.

Digital Marketing 213

Digital Marketing Market Marketing Business 213

Hospitality Net

MAY 13, 2024

Hotel and apartment rental website Booking.com has been designated as a gatekeeper under the EU’s competition rules for platforms, the Digital Markets Act (DMA), the European Commission said today (13 May).

Digital Marketing 169

Digital Marketing Market Marketing Hotels 169

Hospitality Net

MAY 6, 2024

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service.

Services 198

Services Market Marketing Digital Marketing 198

Hospitality Net

APRIL 16, 2024

Cendyn, a global integrated hotel technology and services company, has announced the integration of its popular Digital Marketing Platform (DMP) with Google Search Ads.

Digital Marketing 195

Digital Marketing Services Market Marketing 195

Hospitality Net

MAY 15, 2024

Sojern, the leading digital marketing platform built for travel, today announces its suite of Guest Experience Solutions are now available in Europe. The launch will kick off in Spain, Italy, the United Kingdom and Ireland, with France and Portugal to follow.

Digital Marketing 175

Digital Marketing Travel Market Marketing 175

Hospitality Net

FEBRUARY 6, 2024

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating four Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.

Digital Marketing 204

Digital Marketing Tourism Sales Resorts 204

Hospitality Net

APRIL 16, 2024

As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI’s that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 184

KPI Market Marketing Digital Marketing 184

Hospitality Net

MARCH 27, 2024

Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation.

Management 207

Management Digital Marketing Revenue Hotels 207

Hospitality Net

FEBRUARY 21, 2024

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, in a groundbreaking move, is proud to announce the launch of Commingle360, an evolutionary service designed to transform social media engagement into direct hotel bookings and revenue. (..)

Revenue 188

Revenue Digital Marketing Hotels Services 188

Hospitality Net

APRIL 9, 2024

In today’s competitive hospitality landscape, hotels are facing increasing pressure to optimize their revenue streams and stay ahead of industry shifts.

Revenue 166

Revenue Digital Marketing Revenue Management Consumer 166

Hospitality Net

OCTOBER 24, 2023

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating thirteen Travel Weekly Magellan Award wins with its clients.

Digital Marketing 201

Digital Marketing Travel Tourism Resorts 201

Hospitality Net

AUGUST 24, 2023

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is excited to announce the formal expansion of its in-house photo and video production division.

Digital Marketing 225

Digital Marketing Tourism Resorts Market 225

Hospitality Net

FEBRUARY 22, 2024

As we steer through the dynamic landscape of the hospitality industry, a pivotal shift is upon us, reshaping the very essence of digital marketing. Welcome to the "Cookie-Less World" - a phrase that’s buzzing with implications for our industry.

Digital Marketing 172

Digital Marketing Market Marketing Hospitality 172

Hospitality Net

APRIL 19, 2023

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating six Viddy Awards.

Digital Marketing 216

Digital Marketing Tourism Resorts Market 216

Hospitality Net

JANUARY 17, 2024

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced today the next phase of its CoMMingle360 omnichannel marketing service for the hospitality industry.

Digital Marketing 170

Digital Marketing Sales Events Revenue 170

Hospitality Net

OCTOBER 16, 2023

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform.

Digital Marketing 181

Digital Marketing Services Market Marketing 181

Hospitality Net

OCTOBER 16, 2023

Just imagine if 10%, 20%, 30% or even 50% of these commissions are saved by direct bookings via the hotel website or app and used to increase salaries of the property associates, for professional development, improvements in property product, amenities and infrastructure, technology innovations and digital marketing.

Digital Marketing 190

Digital Marketing OTA Market Marketing 190

Hospitality Net

MAY 14, 2024

Oracle Hospitality today announced that it has signed an agreement with Choice Hotels International, one of the largest lodging franchisors in the world, to extend its AI-powered merchandising solution Oracle Nor1, to its portfolio of upscale hotels to help them capitalize on incremental revenue opportunities.

Upsell 113

Upsell Digital Marketing Hospitality Hotels 113

Hospitality Net

FEBRUARY 27, 2024

With technology playing an increasingly critical role in every aspect of digital marketing, hotels, and online travel agents recognize the need for intelligent technology and automation to ensure they remain in the competitive vanguard.

Digital Marketing 152

Digital Marketing Business Travel Market 152

Hospitality Net

MARCH 4, 2024

In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry.

Digital Marketing 130

Digital Marketing Hotels Operations Market 130

Hospitality Net

JULY 27, 2023

TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Study after recently surveying approximately 2,000 travelers in 2023.

Travel 207

Travel Digital Marketing Resorts Market 207

Hospitality Net

JANUARY 28, 2024

Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101. This rule applies to your website copy and descriptions, OTA and directory listings, social media posts, digital marketing messaging, etc.

Market 183

Market Marketing Hotel Marketing Digital Marketing 183

Hospitality Net

AUGUST 31, 2023

The Adrian Awards have been a symbol of excellence in hospitality advertising, digital marketing, and public relations for over six decades. The stage is set for the 2023 HSMAI Adrian Awards back in New York City.

Digital Marketing 204

Digital Marketing Travel Market Marketing 204

Hospitality Net

DECEMBER 1, 2023

In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona.

Digital Marketing 140

Digital Marketing Travel Branding Market 140

Hospitality Net

APRIL 10, 2023

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced the launch of CoMMingle360.

Business 208

Business Email Marketing Digital Marketing Hotel Sales 208

Hospitality Net

APRIL 18, 2024

hosting, analytics, data marketing, email marketing, social media marketing, digital marketing agency fees, etc. - all come from the Sales & Marketing Budget, which is a line item in the property budget.

Email Marketing 100

Email Marketing Digital Marketing Market Marketing 100

Hospitality Net

JULY 19, 2023

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the expansion of its flagship product, CoMMingle:Engage, to cater specifically to the restaurant industry.

Services 187

Services Management Digital Marketing Market 187

Hospitality Net

MAY 24, 2023

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022.

Revenue Management 166

Revenue Management Revenue Market Marketing 166

Hospitality Net

FEBRUARY 27, 2024

Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics.

Digital Marketing 130

Digital Marketing Travel Events Market 130

Hospitality Net

NOVEMBER 28, 2023

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs).

Market 162

Market Marketing Digital Marketing Tourism 162

Hospitality Net

MAY 18, 2023

To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies.

Market 122

Market Marketing Digital Marketing Marketing Strategy 122