This Customer Could Ruin Your Business
Hospitality Net
APRIL 10, 2024
What if I told you that a satisfied customer could ruin your business? Most people think satisfied customers are happy and will come back. At least, it appears that way.
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Customer Experience in the Age of AI
Hospitality Net
APRIL 8, 2024
David is author of the upcoming book, Personalized: Customer Strategy in the Age of AI, and is a sought-after advisor on digital transformation and marketing. As CMO, David guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. million followers to his LinkedIn blog.
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How to Combat Low Customer Retention in Hospitality
Are Morch
MARCH 3, 2024
It’s interesting to note that the hospitality industry has the lowest customer retention rates when compared to other industries. Customer retention is an important component of any business’s success and growth, and low retention rates in the hospitality industry can negatively affect revenue and profitability.
Customer First or Innovation First
Hospitality Net
NOVEMBER 10, 2023
I am often credited with creating a "Customer-First" organization at Infor Hospitality, and I am incredibly proud of this achievement. However, building a customer-focused organization is like walking on a tightrope made of razor wire.
Outrun Your Competition: Best Practices for Accelerating Sales Processes
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Procell InSite: Revolutionizing Hospitality With Operational Efficiencies, Sustainability, and Customer Satisfaction
Lodging
MARCH 18, 2024
In the rapidly evolving landscape of the hospitality industry, businesses continuously strive for innovation to enhance operational efficiencies, customer satisfaction, and ESG goals. Procell InSite emerges as a pioneering solution, integrating cutting-edge technology to meet these demands.
Win the Customer, Not the Argument
Hospitality Net
DECEMBER 7, 2023
In a confrontation with a customer, you have a goal: win the customer, not the argument. I’ve written about this before, and it’s worth coming back to this topic from another angle with a different example.
Data-Driven Marketing 101
Advertiser: ZoomInfo
Here’s what’s covered: How data-driven marketing drives the customer experience. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
How ZoomInfo Enhances Your ABM Strategy
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
2020 Database Strategies and Contact Acquisition Survey Report
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.
Sales Effectiveness: The B2B Sales Leader's Guide
Advertiser: ZoomInfo
You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
How to Stay Competitive in the Evolving State of Martech
Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
Going to Market Smarter in the New Economy
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
How Intent Data Helps Marketers Convert A-List Accounts
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Drive GTM Efficiency with Tech Stack Consolidation
Advertiser: ZoomInfo
With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors. Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise.
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