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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

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10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52
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Key Metrics to Measure the Success of Your Digital Ad Campaigns

MediaBoom

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

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Hotel Search Engine Marketing – Top 10 Insights & Strategies

MediaBoom

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position. Let’s review the components of hotel SEM.

Market 83
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PPC Real Estate – Amplify Your Reach and Dominate The Market

MediaBoom

In the real estate industry, where market trends can change at the drop of a hat, PPC real estate ads can help you sustain and grow your business exponentially. But PPC marketing can help real estate agents looking to get their foot in the door and get a competitive advantage. In 2022, 5.95

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Retargeting Ads – Bring Paying Customers Back

MediaBoom

By staying at the top of a person’s mind with retargeting ads, you can help move them from the consideration phase to the conversion stage of the marketing funnel. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. Why Are Retargeting Ads Important?

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click. Ready to learn more?