gcommerce

APRIL 22, 2025

Shift to budget and CPC based hotel ad campaign management One option is shifting towards a media spend and cost-per-click campaign strategy. With this option, hoteliers are now left to fund and their campaign media budgets and shift to a cost-per-click bid strategy.

Cost Per Click 52

Cost Per Click Marketing Strategy Hotels Marketing 52

Travelboom Marketing

MARCH 21, 2024

We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

Travelboom Marketing

MAY 24, 2024

Segmentation and Targeting A family with young children and a solo business traveler will be attracted to your hotel for different reasons. Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Up Hotel

DECEMBER 9, 2024

Let me repeat that, if you can sell rooms direct at a lower cost per acquisition than through OTAs then why not do it! CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. Why not spend uncapped while your CPA remains below that of an OTA.

ROI 40

ROI OTA Hotels Cost Per Click 40