Consumer Online Marketing OTA 
Hotelogix
FEBRUARY 13, 2025
Highlight your strengths, connect with guests in meaningful ways, and use cost-friendly strategies to grow your online presence. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. But getting noticed online is tough. Finding it hard to keep up with famous brands.
Hotelogix
APRIL 4, 2025
Why Reviews Matter More Than Ever 86% of consumers are devouring online reviews like they're the last slice of chocolate cake at the breakfast buffet. It's like having an army of unpaid marketers shouting about your property from the rooftops! That's right, those glowing reviews from last season?
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STAAH
MAY 2, 2023
Is your marketing strategy aligned to it? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. The booking can be via an OTA, your website or other travel companies. Leverage the power of OTAs and metasearch. Have you heard about it? What are the Five Stages of Travel?
STAAH
OCTOBER 4, 2022
Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. A staggering number of OTA users believe they’ll find better prices or deals on an OTA.
eTourism
JUNE 7, 2016
The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do
SiteMinder
JULY 13, 2024
It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.
Little Hotelier
MAY 31, 2023
A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.
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