Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.

Branding

SiteMinder

OCTOBER 10, 2023

Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times. Economic indicators – Stay abreast of economic conditions which might affect consumer spending and travel trends, adapting your pricing strategy to meet changing market dynamics.

Target Marketing

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. This is a time consuming process and can often take weeks or months to complete. Are there templates and samples for hotel feasibility studies?

Average Daily Rate

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments.

Marketing

MediaBoom

APRIL 11, 2023

The marketing tactics we’ll share later benefit B2B manufacturers, as you can increase brand recognition, strengthen an existing brand, generate and qualify leads, and nurture consumer relationships with those strategies. B2B marketers also face specific challenges, namely allocating appropriate resources and embracing change.

Digital Marketing

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Partner with travel influencers whose audience aligns with your target market.

Resorts

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations

StayNTouch

MAY 5, 2022

While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. .

Operations

Catala Consulting

DECEMBER 28, 2023

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. It enables targeted marketing initiatives and individualized visitor experiences.

Management

Little Hotelier

JULY 5, 2023

The amount of money you make will depend on how many rooms you have to rent out, your nightly rate, and your occupancy rate throughout the year. Note that most Airbnb listings are side gigs, so if you treat it like a business and you have multiple listings with high occupancy, you can earn significantly more.

Accommodation

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations

SiteMinder

OCTOBER 11, 2022

From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. Develop a better rapport with your target market segment. PMS hotel software is incredibly important for any business looking to optimise their daily tasks.

Hotels

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ Occupancy rates have returned to pre-pandemic levels with ships largely at 95 per cent occupancy.

Tourism

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. Here’s how video marketing can be a game-changer for hotels in the digital age.

Digital Marketing

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. It’s something to carefully consider and may come down to who your target market is. Power-saving lights such as LEDs are another great option, as well as lights that are motion-sensitive.

Revenue

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management

Hotelogix

MARCH 26, 2025

Fact: Hotels that encourage guest reviews and engage with consumers on social platforms have seen improvements in sales and revenue.  Real-time inventory and pricing management —optimizing room occupancy and revenue. Advanced analytics —Gaining insights into guest preferences and market trends.

Travel