Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.

Marketing

STAAH

MARCH 4, 2025

Diversify your marketing efforts to maximize exposure and engagement. According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. Not Leveraging Hyper-Personalization Personalized marketing is no longer optional, it’s expected.

Digital Marketing

Cloudbeds

JANUARY 22, 2025

Real-time data collection and calculation The data consolidation part becomes more efficient if the PMS is part of a suite of applications that automatically collect and send EBITDAR data, eliminating time-consuming manual reconciliations. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue

MediaBoom

JUNE 30, 2025

Get My Free Audit Should My Hotel Use Mobile Marketing? Hoteliers would be remiss not to integrate an aggressive mobile marketing strategy. Consumers are now using mobile devices for everything related to travel, from investigating travel destinations to booking hotels. Hotel Mobile Marketing Strategies 1.

Marketing

Social Hospitality

MAY 8, 2025

What Role Does Personalization Play in 2025 Hotel Marketing? AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. What Are the Latest Digital Marketing Trends for Hotels in 2025?

Digital Marketing

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up?

Marketing

Hotel Speak

MAY 20, 2025

So you’re either adding it to the consumer or you’re reducing your costs.” Theyre looking at consumer businesses and saying travel is the standout class let’s go for it. This means travel and hotel businesses need to adapt their strategies to stay competitive.

Business

Hospitality Today

JUNE 9, 2025

Search real estate is changing : AI Overviews often displace traditional paid ads or organic links, altering user attention and undermining established SEM/SEO strategies. Search marketing strategies must evolve : The dominance of keywords is waning. weve got you covered.

Travel

gcommerce

MARCH 14, 2025

In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketing strategies.

Marketing

Hotel Business

FEBRUARY 7, 2025

Marriott International has made several leadership changes in marketing and sales, including naming Andy Kauffman its new chief commercial officer, U.S. & Kauffman returns to Marriott from the National Football League (NFL), where he served as SVP, marketing strategy & science since 2021. & Canada.

Marketing Strategy

Catala Consulting

NOVEMBER 3, 2024

From boutique hotels to large resort chains, businesses are up against shifting market demands, changing guest expectations, and technological advancements. For those aiming to stay ahead, navigating these complexities alone can be challenging and time-consuming. This is where industry consultants and coaches come into play.

Hiring

Xotels

JULY 8, 2025

It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel. Basically, how will consumers answer this question ‘Why my hotel?’ How will your direct marketing work? What will be the plan for your hotel website, SEO, SEM and SMM?

Business

Social Hospitality

JUNE 11, 2025

But what makes for an effective referral marketing strategy? How does Referral Marketing operate? Roughly three-quarters of consumers believe that suggestions from others positively affect what they decide to buy, and most also believe suggestions from people they know. Let’s break it down.

Marketing

Social Hospitality

FEBRUARY 17, 2025

However, managing multiple platforms can be time-consuming. Content Marketing: Blog Posts and Educational Resources Writing blog posts or creating free resources like e-books and guides can help businesses establish authority in their industry. Enter social media scheduling tools like Buffer, Hootsuite, and Later.

Business

Hotelogix

MARCH 21, 2025

👉 Read Also - Build and Boost Your Hotel Brand - Time Tested Strategies that Work Use EBITDAR to Negotiate Lease Terms Many hotel owners and operators accept lease agreements at face value without considering how they impact long-term profitability. However, EBITDAR can be a powerful tool in lease negotiations.

Hotels

Social Hospitality

AUGUST 13, 2024

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. What Is Co-Creation?

Consumer

Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

Digital Marketing

Textedly

OCTOBER 24, 2024

With the rise of mobile shopping transforming consumer behavior, the role of SMS in driving sales has become increasingly pivotal. Let’s dive into why Cyber Monday is crucial for online retailers, explore the surge in mobile shopping, and uncover how SMS marketing can amplify your sales strategy.

Marketing Strategy

Social Hospitality

SEPTEMBER 22, 2022

Companies worldwide adapt to new social media trends to bring new momentum to their marketing strategies and breathe life into engagement with their consumers. If your organization needs a boost in its social media marketing tactics, here are a few great social media themes to implement this year: 1.

Consumer

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. ” Long-Tail Keywords: Target long-tail keywords that are more specific and less competitive.

Digital Marketing

MediaBoom

AUGUST 10, 2023

using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space? Good choice.

Marketing Strategy

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Stay with us as we reveal the top 16 travel marketing strategies that click with today’s digital-savvy explorers, steering them directly to what you offer.

Marketing Strategy

Social Hospitality

SEPTEMBER 20, 2023

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.

Marketing

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. But it doesn’t just happen.

Marketing

Social Hospitality

SEPTEMBER 12, 2024

Social media has transformed how we communicate, consume content, and conduct business. By the late 2000s, social media was no longer just a place for personal connections—it had become a vital marketing tool for businesses. Consumers demand transparency, genuine interactions, and personalized content from brands.

Consumer

Hotel News Resource

NOVEMBER 18, 2023

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. Discover the essence of luxury!

Marketing Strategy

Social Hospitality

MAY 12, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business

Social Hospitality

JUNE 1, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business

Social Hospitality

APRIL 2, 2025

Gaining proficiency in essential marketing skills enables professionals to capitalize on the opportunities presented by the digital world. From dissecting consumer behavior to leveraging data-driven insights, a wide array of competencies can help you stand out from the competition in today’s competitive market environment.

Marketing

Hospitality Today

FEBRUARY 12, 2024

Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company

Consumer

Hotel Speak

MAY 30, 2024

billion on sales and marketing in the first quarter (Q1) of 2024. increase from Q1 2023 really reflects the industry’s aggressive pursuit of consumers eager to travel after pandemic restrictions eased. billion in marketing spend during Q1. Both companies surpassed $1.6 The most significant change came from Trip.com Group.

OTA

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B

Guest Centric

MAY 9, 2024

Reading Time: 5 minutes By Guest Contributor, John McAuliffe – Founder of Purpose & Promise In today’s crowded and competitive online marketplace, understanding the customer journey is crucial to craft a marketing strategy that drives hotel direct bookings.

Marketing Strategy

Social Hospitality

MARCH 1, 2023

Brands also recognize the importance of video content in their marketing strategies and are investing heavily in it. There are numerous ways to create a compelling Instagram video content strategy or to leverage TikTok video marketing to grow your audience.

Shopping