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Improving the guest experience is a key priority for any hotel establishment. Most hotels employ two key pieces of software to improve the guest experience. Integrating a hospitality POS system with hotel management software is also a serious game-changer for hotelier efficiency.
We often see management companies investing heavily in front-of-house technology to enhance the guest experience and drive repeat business and revenues, Henrik Shimony, cofounder/ CEO, Reeco, and a former hotelier, told Hotel Business in an exclusive interview. In todays competitive market, Reeco is essential.
In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. Take a look at 5 hotels that take guest experiences to the extreme 2. For example, I recently visited a spa hotel with my children.
OK, so you have decided to realize your dream and become a hotel entrepreneur, so now you need to start writing your hotel business plan. The next step would be to write a hotel business plan. Really it is not that difficult to make a good hotel business plan. It’s like a road map to the opening. Infographic by Xotels 1.
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Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1. Interested in boosting your hotel’s voucher system?
As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.
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In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors. During the COVID-19 outbreak, the hotel had to adjust its approach to fit the situation by focusing primarily on attracting Thai and European tourists who are slowly returning to Thailand.
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They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. Developing a robust mix to fit your hotel business’s needs is crucial to increase direct bookings.
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Discover who your targetmarket should be when creating travel ads for luxury audiences and what elements the ads require. If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Follow that up with this list of 50 luxury hotel website design examples.
What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
What is a hotel feasibility study? A hotel feasibility study is a financial report that assesses the potential success of a hotel business or development project. The aim is to understand whether the hotel will be a sound investment from a profitability perspective. Our smart hotel platform helps you do exactly that.
Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.
Introduction In the competitive landscape of hotelmarketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.
market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targetedmarketing in key U.S.
AI is being used to scale growth and outrank competitors faster and hotels are using AI to automate keyword research and provide analytics. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Hospitality marketing is a resource-heavy task.
This blog will tell you everything you need to know about mastering content marketing at your hotel. What is content marketing? Content marketing is the creation and distribution of valuable assets, such as videos, blog posts, and emails, as marketing tools to attract and retain customers. Table of contents.
With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. Facebook offers great detailed targeting options through ads manager to define and engage with our audiences.
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Cost-based pricing is a pricing method where the selling price of a product or service is determined by adding a markup to the unit cost or, in the case of hotels, the cost of keeping a room available and maintained for use. Table of contents Why do hotels use a cost-based pricing strategy?
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Leveraging Mobile Technology to Combat 5 Common Hotel Operational Hiccups Efficient operations are the backbone of any well-run hotel and the foundation of an exceptional guest experience. Hiccup 2: Bottlenecks at the Front Desk The traditional check-in process has always been a headache for both guests and hotel employees.
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For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). What is hotel guest loyalty? In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices. Churn rate.
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