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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Distribution How OTAs are shaping hotel distribution in 2025 Booking.com and Expedia dominate Google rankings, while regional players quietly chip away with lower prices Jun 24, 2025 The latest World Parity Monitor by 123Compare.me Get the full report at 123Compare.me
For independent and boutique hotels without big-brand muscle, the problem is particularly acute. As new distribution channels emerge almost daily, hotels face a pressing need to rethink their pricing and channel strategies. weve got you covered.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
Chargebacks are recurring in the hotel industry, costing hotels time and money. Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. Common Causes of Chargebacks 1.
BWH Hotels GB is launching a faster, simpler website as part of a push to help its partners minimise reliance on OTAs. It will also introduce tools to support marketing activity at both hotel and regional level, with future plans to integrate AI. As a hotel, images are key, but large files can slow down website speeds.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Rate parity, or price parity, is a contractual agreement between a hotel or B&B and its distribution agents that its room rates will remain the same across all booking channels — including the property’s own website. Learn more What is rate parity in the hotel industry? Why is hotel rate parity important?
And hotels and resorts have definitely caught on to this, offering tons of discounts to get people to book. But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Okay, so we all love a good deal, right?
Hotel distribution today is a different game. The New Age of Hotel Distribution 2. GDS and Niche OTA Power b. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. Your rates drop automatically to drive last-minute bookings, across all OTAs.
Fewer errors, faster updates, more bookings—Jasmine City Hotel from Thailand loves the power of STAAH’s channel manager Located in the bustling heart of Bangkok, Jasmine City Hotel is a favourite for business and leisure travellers alike. We needed a smarter, centralised system,” says Nutthiwut Jaikaew from Jasmine City Hotel.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. Below, we explore the top 5 proven advantages of automated customer service for hotels and resorts — backed by real results. Let’s check it out!
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). Content Synchronisation Use Case: A boutique hotel rebrands one of its premium suites.
Hotel management challenged by seasonality in the mountains When Ana Sánchez joined Snö Hotels as Revenue Manager over five years ago, she encountered an exciting challenge; helping to build a hotel chain from scratch that specialised in snow and mountain destinations – using the right technology from day one.
But luckily, there is a solution: Single-solution platforms that consolidate all essential hotel management tools into one complete system. This fragmented approach results in siloed data, time-consuming manual tasks, and an increased risk of errors. Scalability: Easily adapt to the needs of a growing property or hotel chain.
What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.
A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. It covers everything about your hotel, from the look of your logo and the tone of your emails to the accuracy of your rates online.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Products & Services Whatâs behind the rise in hotel guest satisfaction From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments Jul 16, 2025 In 2024, U.S. According to the 2025 J.D.
The luxury four-star hotel combines modern and sophisticated amenities with a traditional touch of the Java culture Grand Sunshine is located just minutes from the Soroja toll gate and close to various popular tourist destinations.
Cloudbeds, a leading hospitality software platform, has published a new report, âThe Signals Behind Hotel AI Recommendationsâ , shedding light on how hotels are ranked and surfaced in these generative AI search environments. Keep websites updated, detailed, and written in conversational language. weve got you covered.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
Key takeaways Marketing spend keeps rising OTAs spent $4.5B Jun 9, 2025 ⢠Hospitality UK's Lloyds Bank enters travel booking arena - A sign of Europeâs shift toward embedded travel services as banks and Fintechs redefine how consumers book flights and hotels. billion in 2024. weve got you covered. weve got you covered.
Future releases are expected to include full automation, allowing hotels to switch to autopilot when ready. AI will make hotel operations more efficient by removing the friction of traditional workflows. In hospitality, 41% of consumers say a great booking experience makes them more forgiving of bad reviews.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? What Role Does Personalization Play in 2025 Hotel Marketing?
This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. In this article, we break down this key metric for hotels, providing tips to improve profitability and how technology can simplify reporting. Rent costs. Restructuring costs. in H1 2023.
From points to power player Historically, Chases involvement in travel was mostly tied to rewards redemptionâUltimate Rewards points used for flights or hotels. Why hotels should care Chase isnât just trying to replicate the OTA model. But a quieter revolution is underwayâone hoteliers would be wise to watch closely.
Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20. Jul 16, 2025 ⢠Hospitality Whatâs behind the rise in hotel guest satisfaction - From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments.
No longer relying solely on OTAs or direct search, travelers are turning to conversational agents like ChatGPT and integrated AI features within social media platforms for personalized travel discovery. Hotels should prepare for bookings initiated through these channels by integrating messaging, chat, and mobile-first booking capabilities.
A hotel surcharge is a fee paid by guests to cover additional services or costs not included in the base room rate. Examples of hotel surcharges include resort fees, minibar restocking fees, parking fees and charges for extra pool towels. Why is a clear hotel surcharge policy essential? of the total nightly cost.
Competing with large hotel chains can feel overwhelming. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Turn everyday challenges into opportunities and show that small hotels can create just as big an impact. You’re not alone.
From rate updates to reviews, STAAH gave Sentrim Hotels & Lodges the tools to work smarter, not harder. With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?
These ads feature large blue âBookâ buttons that link directly to hotel or OTA booking pages, streamlining the reservation process. Key takeaways Direct booking focus: Ads link straight to booking forms on Expedia, Booking.com, or hotel sites. weve got you covered.
The action, coordinated in the Netherlands, seeks billions of euros in damages, challenging the long-standing dominance of Booking.com in online hotel distribution. Jun 17, 2025 ⢠Hospitality Airbnb expands its reachâwill hotels keep up? Scope of the claim: Lawyers estimate the claim in France alone could be worth â¬1.5
What is hotel compliance? Hotel compliance is a framework followed by hotels to ensure that they meet all legal, safety and operational standards required by relevant authorities and industry bodies. Compliance is a critical consideration for small, independent, hotels, as non-compliance can have serious consequences.
Tailored for boutique hotels, luxury resorts, and short-term rentals, Journey provides independent operators with the tools to compete on loyalty and guest experience without sacrificing control or character. Journey addresses that gap. Contracts can be managed with pricing and availability per supplier from a single dashboard.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world. For more information, visit www.hospitable.com.
The course How to prepare your independent hotel for peak season 2025 provides practical tools to boost bottom line, simplify daily routines, and create those unforgettable guest experiences that big chains can’t match. “Summer can make or break the year for independent hotels.
A year ago, Accentureâs Consumer Pulse Survey found that travelers felt booking a hotel was harder than buying a car and that choosing a flight was almost as hard as choosing a mortgage. As a result, 73% walked away from a hotel or flight booking entirely. Brands can no longer treat gen AI users as early adopters.
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